THE SMART READER

Marketing Plan for android app

YOUR GATEWAY TO IIM

EXECUTIVE SUMMARY

CURRENT SITUATION :

Varied forms of reading practice is required for CAT Reading Comprehension section. Aspirants are asked to cover numerous resources such As The Hindu editorials, novels written by brilliant authors and business magazines.

PROBLEM :

It becomes difficult for students to cover everything as per their study plan.

SOLUTION :

Allowing them to find all the resources in one place.

WhatIsTHE SMART READER ?

Integration of leading reading material required for CAT

COMPANY OVERVIEW• Easily available reading material for aspirants.

• Practice on varied subjects such as Economics, Physics, Arts, Business etc.

• Time to time motivation for users by sending daily quotes to them.

• Plan to forward the idea for customers with broken hand by using the eye movement technique.

MARKET OVERVIEWCompany’s market involve the people who are interested in reading on varied topics.

CUSTOMER SEGMENTATION

Demographic : Age 18 to 30

Physiographic : India

TARGET CUSTOMERS :

IIM/cat Aspirants

Reading enthusiasts.

GOALS

GOAL

Phase 1:

Join hands with leading coaching institutes such as TIME and BYJU.

Phase 2 :

Introduce real time RC practice by framing questions for the given set.

TARGET MARKET :Customers :Satisfying customers by providing them comfortable reading experienceand keeping them free of financial and other stress.

Collaborators :Leading coaching institutes such as TIME, Alchemist, BYJU, CL.

Competition :English Reading comprehension

Arts and Letters daily

VALUE PROPOSITION :CUSTOMER VALUE :

THE SMART READER provides a rich experience to the customer by sending the users daily motivational quotes, taking user reviews on a timely basis and keeping the usercomfort first in the priority.

‘’YOUR GATEWAY TO IIM’ is the brand mantra.

COLLABORATOR VALUE :

The coaching institutes can improve their results.

COMPANY VALUE :

Great for the employees as well who will always be updated with the latesthappenings in the world

TACTICS

PRODUCT AND SERVICE :A product that makes reading easier for the user.

BRAND NAME :THE SMAR READER

BRAND MANTRA : ‘YOUR GATEWAY TO IIM’

• CUSTOMER SURVEY

• SORTING THEIR PREFERENCES

• APPROACHING COACHING INSTITUTES

• SHOWING THEM FUTUTRE AND VISION

• DESIGN AND LAUNCH

DISCLAIMERCreated by Anusha Valecha, Manipal Institute of technology during amarketing internship under Prof. Sameer Mathur from IIM Lucknow.