Andrea Lee

Bárbara Zomer

Fernanda Lopez

Which woman has never suff ered from high heels pain?

Here is your solution!

4 P’s Product

Price

Place

Promotion

Snail Night Flats:

o Flats available on nightclub vending machines

o Flexible, Comfortable, Practical, Stylish!

o Available in 3 sizes (S, M, L) and several colors

Accessories:

o A customized collectable nightclub box

o Comes with a bag for you to carry your high heels

Insanely genious emergency-flat-shoe!

Place

Promotion

4 P’s

Product

Price

o Low price: although aiming at high social class girls, our pricing strategy consists in an affordable price in order to consumers to acquire the product more than once.

$ 10.00

o Pricing main idea – since the product is not high-value added, its price has to be appealing enough to make it trendy

Price

Promotion

4 P’s

Product

Placeo Vending machines available in prestigious

nightclubs (SP, Brazil)

Payment: by cash, credit cards and nightclub associate cards

Price

Place

4 P’s

Product

Promotiono Social medias:

YouTube Facebook Twitter High-visited blogs

o Website

o Inside promotion: hire models to show up wearing the product in popular nightclubs

o Advertisement on strategic nightclub spots (restrooms and coat checks)

Customers (needs):ComfortAcessibility Practicity

Company: Logistics, Product Development, Marketing and Sales Force

Competitors: No competitors in this category

Collaborators: Shoes and vending machines suppliers Associated nightclubs

Context:Flats - fashion and trendyGirls looking for comfort Unexploited opportunity

MARKETING ANALYSIS

The 5 C’s

STRATEGY

Positioning

Segmentation

Target

• Demographic:Gender – FemaleAge – 18 to 28 years oldIncome – high social classes

• Psycological:Lifestyle – party girls

• Geographic:Brazil, São Paulo

Positioning

Segmentation

STRATEGYFashion, trendy and edgy girls, who love to party until the sun comes up! MAIN TARGETYoung girls who often go to nightclubs to have fun and enjoy the night, no matter what. Those girls would not mind to drop off their high heels in order to dance and have a great time all night long.

Target

Segmentation

STRATEGY

Unique Selling Proposition:

Our flats not only provide comfort and practicity, but also give our customers the opportunity to have a great time with their friends.

Target

Positioning

Set your feet free!