Binder Second Screen App

Berkeley Innovation Fall 2013

Andrea Deng, Jason Gee, Shefali Netke, Vandana Pai

Create a platform specific second screen application that enriches the user experience when viewing live content.

Goal

Interviewed over 20 people with the majority being college students and working adults

Fewer people are watching shows and events when they air live – watch later at their own convenience

Most do not actively use second screen apps and are concerned such apps would be distracting

Interested in acquiring additional information that expands beyond what is provided by the program

User Research

Competitive Analysis

Second Screen App

Defining Feature

Social Networking

Live Sync

Program Information

Interactive Content

Enhance, not distract viewing experience

Incentivize live viewing

Present extra information not provided by program

Incorporate successful elements from competitive second screen apps

Primary User Needs

Concept Generation

Forum based social network

Interactive show companion

Live shopping for accessories seen on show

Dynamic feed for content generation

Open discussion app with users watching similar content

General info similar to Wikipedia/IMDB

Top Concepts

Avoid apps tailored toward sports and TV shows

Focus on relationships with live events

Allow users to openly engage with what they are watching

Content Generation App

Concept Selection

Wireframes

Sep Dec

Keep feed of information

Focus on live in-person events

Paper prototyping

Separate content generation and saved content vs. combining them on the same page

Feedback & Adjustments

Second-screen tablet application that is an augmented note-taking experience for a live event. It enhances the user's viewing experience with real-time media capture, note customization, and event-specific generated content.

Allows users to generate and share content based on the live event they attend

Unique viewing experience for every individual

Gesture-based, user-friendly interface

Accessible before, during, and after program

Social networking aspect designed for interacting with new people

Features

Tony Sokolowski – Project Coordinator

Vertigo – Project Sponsor

Alex Mandel & Brittany Cheng

Berkeley Innovation

Acknowledgements