and then what creative - santa monica place tech lounge - macerich malls

2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com

SANTA MONICA PLACE TECH LOUNGE

Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

The Tech Lounge is a new tenant platform for consumer electronics brands to launch new products and host events, while deliver-ing new revenues for Santa Monica Place.

WHAT


Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.TECH IS BIG


TARGETS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

People camp out for the latest iPhone, not for the latest Lexus.

At the intersection of technology, music and events is the Tech Lounge - a product launching platform delivering foot traffic and media exposure to Santa Monica Place.

EVENTS

TECH LOUNGE

TECH

MUSIC


INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

• Proliferation of consumer electronic brands entering the US market• Growth in the i-accessories categories - headphones, speakers, etc • Product launches have developed into VIP events hyped by the media• So many options on the market - how do we know what best fits ourneeds now and into the future

TRENDS TO SUPPORT THIS PLATFORM



POTENTIAL PARTICIPANTS

Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.FEATURING

AcerAmazon Kindle Audio-technicaBelkinBeatsBlackberryBoseCanon ChromebooksCoby ElectronicsDellFujifilmGoogle TVGriffin Technology

G ShockHaierJBLHisenseHTCHuawei iHomeIntelJabraJVCLenovoLGLogitechMicrosoft

MotorolaNokiaNikePanasonic RokuSamsungSonySpeckT-MobileTCL TDKToshibaZTEAnd on and on and on...


Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.THE PLATFORM

The Tech Lounge features a quarterly rotation of branded spaces. The overall space can be divided between 3 or 4 brands who are launching or showcasing new products. Opening night events and media exposure position the space as the “must see” location to demo the latest products in west Los Angeles.

The overall space has 3 main components :• Large wall graphic panels demarcate each brand’s space. The wall graphics float on a minimal framework and have the option of being backlit

• Semi-custom, pre-fab’d fixture are available for a consistent display aesthetic. Custom fixures would be we available at the tenants cost or provided by the them.

• Brand specialist populate the space to inform and answer visitor questions.

A pocket CES experience for the consumer!


INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

Now is the time to create that one-of-a-kind experiential platform and Santa Monica Place is the ideal setting. Together we can deliver a precedent-setting consumer experience.

With all the noise in the marketplace, delivering an experience that will engage, excite and connect with consumers is more important then ever.



Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.INSPIRATIONS


ABOUT US Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.


And Then What Creative is an Experiential Marketing and Design agency. We work with the leading brands to showcase and demonstrate their products toretail, mall and event visitors.

We take a partnership approach to developing projects that connect with existing buyers, attract new customers and grow businesses across categories.

We work tirelessly for the creation of experiential awesomeness!

OUR WORK Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.


CONTACT

PHONE

EMAIL

WEB

FB

[email protected]

a-t-w-c.com

facebook.com/AndThenWhatCreative

323.963.3393

Stuart Fingerhut