and business transformation - ericsson · ufone daniel bakker operations managing executive vodacom...

16-17 April 2012The One and Only Royal Mirage, Dubai, UAE

From Network to Service Management and Business Transformation

REGISTER NOW - www.managedservicesevent.com

2012 OPERATOR-LED SPEAKER PANEL FEATURES:

Yacine AtrouneVP Network OperationsEtisalat Afghanistan

John NaguibManager Value Added ServicesVodafone Egypt

Hanadi AyoubVice President – Network Architecture, Delivery and VASdu

Tanvir RanaGeneral Manager – EngineeringCitycell

Anil GeorgeRegional Head – MENA, South Asia and Pakistan,Global SourcingStandard Chartered Bank

Junaid KhanManager Corporate StrategyUfone

Daniel BakkerOperations Managing Executive Vodacom Tanzania

Akshay LambaChief Architect & Head/Director - IT Strategy, Planning & AlliancesMTS India

Mohamed Jamoussi Senior ConsultantSTC

Beatriz Butsana-Sita Managing Director – GTMBT

Managed ServicesVisionary Insights

Driving Growth – Enhancing the Customer Experience

Next Generation MS

Smoothing the Evolution to LTE

Best Practise Solutions

N

NetworkSharing

New Business Models to take MS Forward

Cloud-based Managed Services

Counteract Declining ARPUs with Managed VAS

Software in Managed Services

DIAMOND SPONSOR

PLATINUM SPONSOR

50%DISCOU

NT FOR

OPERATORS

9261 Managed Services Growth Markets Brochure2 2_Layout 1 30/01/2012 11:05

Register your conference ticket online: www.managedservicesevent.com

NEW FOR 2012Detailed Analysis of MS in LTEStrategic Insight into Best Practise Solutions Introducing Cloud Dedicated Session on Next Generation MS Assessment of New Business Models Extended networking opportunities– 5 hours



N


Next Generation MS


DRIVING SUCCESSTHROUGHOUT THE MANAGEDSERVICES LIFECYCLE A successful managed services outsourcing is one which is conceptualised, procured, implemented andmanaged to achieve identifiable and measurable business objectives. Commonly, in a managed servicesoutsourcing, operators look for capex / opex efficiencies, improved quality of service and a transfer to thevendor of risk and responsibility for service delivery. If these objectives can be designed and achieved in away which helps the operator to increase its subscriber base and ARPU while at the same time reducing itsunderlying cost base, a genuine success story will result.

This interactive and dynamic session will be of interest to anyone involved in managed servicesoutsourcings, including procurement, IT and legal professionals. During this workshop, we will considerbest practices and trends, share our thought leadership from working on some of the world's and theregion's largest and most complex outsourcings, examine case studies and lead workshop attendeesthrough practical exercises. As a result, workshop attendees will gain a deep and practical appreciation ofthe key elements of success at each stage of the managed services lifecycle.

TOPICS TO BE COVERED DURING THE WORKSHOP WILL INCLUDE:

• Establishing your business case and setting your objectives • Assessing and selecting the right vendor model - single vendor versus multi-vendor• Choosing a procurement methodology, including a consideration of the pros and cons of competitive procurements• Designing a contract which is aligned with your objectives and requirements, including

o the importance of the contract as a tool for the management of the operator/vendor relationshipo determining the right contractual framework for the deal o a tour of the key features of the managed services contracto preparation of a contract designed to ensure:

• achievement of business case objectives• delivery of the service to the required service levels and KPIs• a suitable transfer of risk and responsibility to the vendor• good governance throughout the contract term• cost control • contractual flexibility• continuous service improvement • Running the procurement from start to end, including a consideration of:

o using RFIs and RFPs as part of the vendor selectiono the importance of due diligence activities for both parties o dealing with difficult negotiationso key contentious issues in the negotiationo project management, key issues reporting and stakeholder guidance

• Implementing and managing the managed services outsourcing once the deal has been signed• Dispute resolution options for when disputes arise - from escalation to arbitration and beyond• Evaluating exit and re-negotiation options, including a consideration of:

o when is the right time to seek a renegotiationo re-procurement versus renegotiation o insourcing as an alternative

TIMETABLE:

Registration 09.30, Workshop Starts – 10.00, Lunch – 12.30, Session Re-starts – 13.30, Workshop Close – 16.00

This workshop will be delivered by Paul Allen and Mike Conradi, Partners at DLA Piper. DLA Piper is a leading globalbusiness law firm with market leading expertise in communications sector outsourcing. With 4,200 lawyers in 30countries throughout Asia-Pacific, Africa, Europe, the Middle East and the US, DLA Piper helps companies do businessanywhere in the world.

In the Middle East, DLA Piper is one of the strongest full-service international legal practices, with over 70 lawyers -including more than 15 partners - drawing on experience both locally and from around the globe. DLA Piper has apresence in all six GCC countries; Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates as well asa group firm, DLA Matouk Bassiouny, in Egypt.

DLA Piper's global communications practice is built on in-depth, specialist knowledge of the commercial, transactional andregulatory aspects of communications law, and how it applies all over the world. DLA Piper focuses on clients' commercialobjectives and works innovatively to realise these within an acceptable legal risk profile.

PAUL ALLEN

Paul Allen is a Partner at DLA Piper, a leading global business law firm. Based in Dubai, Paul is the lead Partnerfor the technology and sourcing group in the Middle East. Paul is an IT&T specialist with over 10 years ofinternational experience supporting the delivery of private and public sector IT&T projects and outsourcings.During his career, Paul has been engaged on some of the world's largest and most complex IT&T projects andoutsourcings, including the largest civil IT project in history, the GBP 12 billion National Programme for IT forEngland's National Health Service.

Since relocating to the Middle East in 2008, Paul has been engaged in numerous IT&T projects including mobile networkprocurements and roll-outs, managed services outsourcing for mobile and MPLS-based networks, numerous IT andbusiness process outsourcings and tower sale and lease back initiatives. Most recently, Paul has been leading on anumber of telecom-related transactions including a USD 250+ million IT outsourcing.

Paul is a regular speaker at industry events and enjoys sharing trends, experiences and best practices with participantsin MENA's vibrant and ever changing telecoms industry.

MIKE CONRADI

Mike is a Partner in the technology and sourcing group, and is one of DLA Piper's lead Partners on noncontentious telecoms matters. His focus is on providing commercial and regulatory advice tobusinesses in the sector, and he has a particular interest in regulatory matters, telecoms and IToutsourcing and in telecoms infrastructure projects.

Mike is ranked as one of the UK's leading telecoms lawyers by the various legal guides, with Chambers &Partners (2010) describing his "ability to grasp complex technical points quickly," as well as his "skill in

navigating through the constraints of a tough regulatory environment". The 2011 edition says that he is "bright, hasstrong market knowledge and is an effective negotiator".

He is the editor of the Communications Law Handbook, published by Bloomsbury Professional in late 2009 ("this is a bookwhich no serious practitioner of communications law can afford to ignore," The Commonwealth Lawyer, 2010). He is alsothe author of a number of template agreements available through PLC (the PracticalLawCompany), including a templatemanaged services agreement, and he was the only private practice lawyer on the legal working group of SubOptic (the mainsubmarine cable industry body worldwide) which drafted a template fibreoptic system supply agreement.

POST-CONFERENCE WORKSHOP 18TH APRIL 2012

NEW VENUE FOR 2012

The One and Only Royal Mirage Hotel, DubaiBetween the timeless desert and the cosmopolitan charms of the coast, rise majestic palms reflectedin cool oasis waters. This is One&Only Royal Mirage, a stylish place of intricate arches, domes,towers and courtyards. In a thriving world-class city renowned for its soaring skyscrapers, One&OnlyRoyal Mirage recalls the romance of Old Arabia, with 65 acres of lush green lawns and immaculateflower beds set along a kilometre of private beachfront.

SPEAKERSHanadi Ayoub, Vice President -Network Architecture,Delivery and VAS, du

Yacer Atroune,Vice PresidentNetwork Operations, Etisalat Afghanistan

Tanvir Rana, General Manager -Engineering, Citycell

Junaid Khan,Manager CorporateStrategy, Ufone

John Naguib,Manager ValueAdded Services,Vodafone Egypt

Daniel Bakker,Operations ManagingExecutive, Vodacom Tanzania

Anil George, Regional Head -MENA, South Asia andPakistan, GlobalSourcing, StandardChartered Bank

Hasan Tarik Uzun,Managed Services,Turk Telekom

John Lincoln, VP Marketing,(Enterprise) du

Beatriz Butsana-Sita, Managing Director -GTM, BT

Paul Allen,Partner TMT, DLA Piper UAE

Camille Mendler,Principal Analyst, Informa Telecomsand Media

Matthew Reed,Senior Analyst, MEA,Informa Telecomsand Media

Valter D'Avino, Vice President &Head of ManagedServices, Ericsson

Michael Dargue, Principal, CSMG

Akshay LambaChief Architect & Head/Director - IT Strategy,Planning & AlliancesMTS India

Mohamed Jamoussi, Senior ConsultantSTC

Staffan Åkesson,Head of ManagedServices RegionMiddle East,Ericsson

Kris Szaniawski,Principal Analyst,Informa Telecoms andMedia

Manfred Schmitz, Partner/Head of MobileArchitecture andServices, Detecon International

Wesam Alanqar, Manager, Arthur D Little Middle East


Email your questions to speakers in advance of the event: [email protected]

CONFERENCE DAY 1 16TH APRIL 2012 CONFERENCE DAY 2 17TH APRIL 2012

OPERATOR

OPERATOR

OPERATOR

OPERATOR

OPERATOR

OPERATOR

OPERATOR

OPERATOR

INDUSTRYDEBATE

08.30 Refreshments and Registration

09.00 Speed Networking

09.10 Chair’s Opening RemarksCamille Mendler, Principal Analyst, Informa Telecoms and Media

SESSION ONE:

09.15 Managed Services Industry OutlookValter D'Avino, Vice President & Head of Managed Services, Ericsson

09.30 Managed Services in Challenging Environments• Why managed services are well-suited to challenging environments• How can managed services reduce operator challenges• Detailing specific case studiesStaffan Åkesson, Head of Managed Services Region Middle East, Ericsson

10.00 Operator Roundtable Discussion – Focus on the Customer as well as the Network• Using a Managed Services partner to enhance the end-user experience• How can operators use vendor expertise to improve the quality of experience for the user?• Developing a user-centric agreement• Are operators getting enough information from the network if they are no longer managing it? Panel Moderator: Camille Mendler, Principal Analyst, Informa Telecoms and MediaHanadi Ayoub, Vice President – Network Architecture, Delivery and VAS, du Akshay Lamba, Chief Architect & Head/Director - IT Strategy, Planning & Alliances, MTS IndiaYacine Atroune, VP Network Operations, Etisalat Afghanistan

10.40 Enabling Synergized Managed Services• CNMS will bring remarkable OPEX saving considering the synergies of a unified platform to support all: PSTN,Mobile, Transport, and IP networks

• QoS and SQM are key success factors in order to manage a converged network• How to achieve efficient operation and maintenance (O&M) • Transforming the way to handle WFM (Workforce Management)A Representative, Huawei (see www.managedservicesevent.com for updates)

11.05 Refreshments and Networking Break

SESSION TWO:

12.05 Outsourcing Lessons from the Banking Industry• What can the telecoms world learn from other industries?• How is the banking industry benefitting from outsourcing?• How can these lessons be applied to the telecoms industry?Anil George, Regional Head – MENA, South Asia and Pakistan, Global Sourcing, Standard Chartered Bank

12.30 Taking the Business Forward with Managed Services• Outlining performance management mechanisms• Payment settlement methods• Global Managed Network Services - embedding proprietary vendor solutions under another vendor MS umbrella• Detailing 3G EOT experienceYacine Atroune, VP Network Operations, Etisalat Afghanistan

12.55 Lunch

14.15 Panel Discussion: Driving Growth with Managed Services• Using MS for maximum impact on business performance• Key mechanisms for driving growth• Where do future opportunities lie with MS?Moderator: Camille Mendller, Principal Analyst, Informa Telecoms and MediaTanvir Rana, General Manager – Engineering, CitycellRoss Gillett, Director of Services, Middle East & Africa, Aviat NetworksA Representative, Huawei Wesam Alanqar, Manager, Arthur D Little Middle East(for updates visit www.managedservicesevent.com)

SESSION THREE:

14.50 Smoothing the Evolution to LTE with a MS Partner• Benefitting from global expertise of MS partner• Responding quickly to customers’ demands for advanced services• Using a MS partners’ tools to succeed in a competitive market• Working with a partner to develop a smooth evolution to LTEMohamed Jamoussi, Senior Consultant, STC

15.15 Increasing EBITDA by Launching LTE with a MS Partner• Adopting a lean business model in preparation for LTE launch• Reducing the payback period• Maximizing profits • Remaining competitive• Delivering OPEX and CAPEX savings with a MS partnerFor updates visit www.managedservicesevent.com)


Session Four

16.25 Preparing for the Next Phase of Managed Services – Renewing the Contract• Challenges of renewing the contract• Pros and cons of managed services• Experience sharing and some key pointsTanvir Rana, General Manager – Engineering, Citycell

16.50 Innovation in IT Managed Services for a Data –Centric Operator Model• Ensuring IT systems support the transition to data as the primary revenue source• Adopting a selective outsourcing model• Understanding the key elements in a data service environment• Identifying and leveraging the key technology elements for data play• How to develop, operate and innovate through a hybrid managed services modelAkshay Lamba, Chief Architect & Head/Director - IT Strategy, Planning & Alliances, MTS India

17.15 MS Relationship Management: How to Develop and Maintain a Good WorkingPartnership between Operator and Vendor• Leveraging the synergies between partners• Sharing the benefits – sharing the risks• Lessons learned from a successful partnership• How do you maintain the happy intent that is established the outset of the agreement?Junaid Khan, Manager Corporate Strategy, Ufone

17.40 Close of Day One

Chairman: Kris Szaniawski, Principal Analyst, Informa Telecoms and Media

09.00 New Trends in Managed ServicesKris Szaniawski, Principal Analyst, Informa Telecoms and Media

SESSION FIVE:

09.20 Expanding the Services Portfolio with a Managed VAS Partner• Delivering a broader portfolio of services and a superior customer experience• Operator focus on marketing initiatives to drive usage and engagement• Supporting brand differentiation with enhanced service performance and greater innovation• Reducing time to marketJohn Naguib, Manager Value Added Services, Vodafone Egypt

09.45 The VAS Debate: How Can the Managed VAS Model Help to CounteractDeclining ARPUs?• What can dedicated VAS vendors bring to the operator VAS experience?• Why partner with a VAS expert?• Do partnerships limit the innovation and scope for VAS?Panel Moderator: Matthew Reed, Senior Analyst, Informa Telecoms and Media John Naguib, Manager Value Added Services, Vodafone Egypt Atmann Zegri, Head of Managed Services, Qanawat


11.15 End-to-End (Network and IT) for Superior End-User Services• Detailing the benefits of an end-to-end managed services partnership• Focus on the end-user serviceAhmed Seemab, Head of Market Development Managed Services Region Middle East, Ericsson

SESSION SIX:

11.45 Asset Utilisation Techniques from Managed Clouds• Cloud bursting for on demand capability in terms of processing power, storage, competence• Security from a privacy and reliability perspective. Can you ever know that it’s adequate?• compliance and regulatory consideration• TTnet Turkey case studyPavel Ershov, Vice-President, Russia, CIS, Middle East and Africa, Parallels

SESSION SEVEN:

12.10 Network Sharing Roundtable: Assessing the Optimum Business Models• Assessing the options for both active and passive sharing• How are operators negotiating network sharing agreements?• Should all networks be shared? Are we heading towards a future with one ubiquitous network in each country?• How to generate maximum cost savings and efficiencies• What is the impact of technology evolution on network sharing• What part does Managed Services have to play in Network Sharing?Mohamed Jamoussi, Senior Consultant, STC Junaid Khan, Manager Corporate Strategy, Ufone Kris Szaniawski, Principal Analyst, Informa Telecoms and Media

12.45 Lunch

SESSION EIGHT:

14.00 Best Practise HR Solutions – Experience from Vodacom Tanzania• Exposing staff to great technical and management experience and opportunities• Continue career development with a world-class company• Global career opportunitiesDaniel Bakker, Operations Managing Executive Vodacom Tanzania

14.25 Best Practise for Service Level Concepts• Introducing customer satisfaction-based service levels• Establishing KPIs that measure business outcomes• Key commercial principles• Legal ramifications• Exploring different modelsPaul Allen, Partner TMT, DLA Piper UAE

SESSION NINE:

14.50 Panel Discussion: Assessing the Opportunities for Network Operators asManaged Service Providers• Where do opportunities lie for operators to provide a Managed Service?• Revenue generating opportunities for operators as Managed Service provider• Targeting customersBeatriz Butsana-Sita, Managing Director, GTM, BT Syed Toqeer Abbas, Product Manager Wholesale, Mobily Hasan Tarik Uzun, Managed Services, Turk Telekom


15.50 The Economics of Managed Services – The Business Case for CIOs and CFOs• Strategic context in the current economic environment• Services that are prime for managed services for the enterprise• Why telcos are a good bet as a managed services partner• The business case – incremental revenue, CAPEX, OPEX and TCO• A real case study• Assuring the services that are managed• Potential risks and issues to watch out forJohn Lincoln, VP Marketing, (Enterprise) du

16.15 Converged Operations (IP)• Outlining best practise for converged operationsA Representative, Ericsson For full information visit www.managedservicesevent.com

16.40 Assessing the Opportunities for Vendors as Network Owners• Detailing entry criteria for vendors considering network ownership• Understanding the implications for network operators and service providers• Assessing factors for success in vendor-as-owner modelMichael Dargue, Principal, CSMG

17.05 Green Outsourcing: Impact of Green Telco Trend on Managed Service Contracts• How energy savings are given due consideration in outsourcing agreements• What is the impact onto KPIs/SLA framework?• How to avoid a counter-productive effect from Managed Service to energy saving initiativesManfred Schmitz, Partner/Head of Mobile Architecture and Services, Detecon International

17.30 Close of Conference

OPERATOR

ROUNDTABLE

DISCUSSION

OPERATOR

ROUNDTABLE

DISCUSSION

NETW

ORK

SHARING

ROUNDTABLE

PANEL

DISCUSSION

Next Generation MS


Driving Growth – Enhancing the Customer Experience

Managed ServicesVisionary Insights

Counteract Declining ARPUs with Managed VAS


NetworkSharing


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LEADINGOPERATORSPEAKERSINCLUDE:

Tanvir Rana, General Manager -Engineering, Citycell

Hanadi Ayoub, Vice President - NetworkArchitecture, Delivery and VAS, du

Akshay LambaChief Architect & Head/ Director -IT Strategy, Planning & AlliancesMTS India

Yacer Atroune,Vice PresidentNetwork Operations, Etisalat Afghanistan

Junaid Khan, Manager CorporateStrategy, Ufone

Mohamed Jamoussi, Senior ConsultantSTC


INFORMA TELECOMS & MEDIA INVITESYOU TO MEET OUR ANALYSTS AT THEMANAGED SERVICES GROWTHMARKETS CONFERENCE IN DUBAI.Camille Mendler, Matthew Reed and Kris Szaniawski,three of our senior analysts will be chairing and presentingat this year’s event. If you would like to arrange a meetingwith the analysts at the event please email us [email protected]

For more information about our products and servicesplease visit informatandm.com

The survey results show that outsourcing of network operations hasbecome a commonplace. However, even more significant is thegrowing tendency for operators to outsource other operationalactivities as well as contemplate outsourcing a surprisingly broadspectrum of activities in the future.

Informa’s research suggests that leaner operator business models willbecome increasingly common given that business planning seems tobe the only area of activity the overwhelming majority of operators aredetermined to hang on to. A cynical take on this might be to suggestthat business planning is the exception because ultimately the only jobsenior managers are unlikely to contemplate outsourcing is their own.

CURRENT SITUATION

Some allowance needs to be made for the tendency for surveys to becolored by the fact that those willing to participate are likely to include alarger proportion of those favorably disposed to that topic. However,even when that proviso is taken into account, it is impressive that overhalf of operators claim to be outsourcing some aspects ofmaintenance, repair or construction already. Other areas of businessthat are also commonly outsourced include: training and education(41%); access network operations (32%); and customerservice/support (30%).

If you compare these results with a similar managed services andoutsourcing survey that Informa conducted at the end of 2009 (see fig.1), the extent of the market transformation becomes clear. In 2009outsourcing was still a minority activity with only 12% of respondentssaying they were outsourcing maintenance, repair or construction andnearly all the other areas generating single-figure responses. Attitudeshave clearly changed.

Fig. 1: Survey question: What areas of your business arecurrently outsourced? 2011 vs. 2009

OUTSOURCING INTENTIONS OVER A THREE-YEAR PERIOD

Once you look far enough in the future – over the next three years -operators reveal an impressive willingness to outsource a broadspectrum of services:

• Over 70% of operators expect to outsource maintenance, repairor construction.

• There is also a healthy level of interest in outsourcing in almostevery other operational area – eight of the 15 areas received ascore of over 50% and 12 a score of over 40%.

• The only area where there is minimal operator appetite foroutsourcing is business planning (12%).

Fig. 2: Areas of an operator’s business likely to beoutsourced in three years time compared with thosecurrently outsourced

This appetite for outsourcing across a broad range of operations is allthe more significant when you consider what is currently outsourced byoperators. Current outsourcing is heavily concentrated on a narrowrange of areas: maintenance, repair or construction (53%),training/education (41%), access network operations (32%) andcustomer servicing/support (30%). Almost half of the areas have lessthan 20% of operators outsourcing them.

REGIONAL TRENDS

Regional differences are discussed in more detail elsewhere in theanalysis of managed services forecasts and contract trends. However,it is worth highlighting here the following broad regional differenceswhen the respondents were questioned about their outsourcingintentions (see fig. 3):

• The Middle East (76%) and Latin America (75%) are the two hottestregions when it comes to operators voicing an intention to outsource.

• Western European operators may have led the world in adoptionof managed services and outsourcing but the survey resultsreflect an increasingly mature market. The proportion of WesternEuropean operator respondents saying they plan to outsourceactivities related to technologies and services (55%) is now belowthe global respondent average (58%).

• North America (US and Canada) remains the only region wherethose intending to outsource remain in the minority (40%). Thispercentage split needs to be taken with a pinch of salt because ofthe relatively small sample of operators from this region but itdoes nevertheless reflect the fact that North America remains oneof the last bastions of “operator knows best”.

Fig. 3: Regional differences in intentions to outsource

THE SURVEY

Informa Telecoms & Media’s Managed Services and Outsourcing Surveypolled key industry executives from around the globe about managedservices and outsourcing trends. The survey was conducted online inmid-2011. Over 200 responses were received of which 117 were fromoperators. It is the operator responses that are analysed here.


Network to Services Management and Business Transformation

18-19 September 2012, Berlin, Germanywww.managedservices-world.com

Key Event in the Leading GlobalManaged Services Events Series

About Informa Telecoms & MediaInforma Telecoms & Media delivers strategic insight founded on global market data andprimary research. We work in partnership with our clients, informing their decision-makingwith practical services supported by analysts. Our aim is to be accessible, responsive andconnected, both to the markets we serve and to our clients’ business goals. For moreinformation, visit www.informatandm.com.

Camille Mendler Matthew Reed Kris Szaniawski

MANAGED SERVICES – WHAT DO OPERATORS WANT?The trend towards greater use of outsourcing shows no sign of slowing down

ASSOCIATIONS SUPPORTING PARTNER OFFICIAL PARTNER

2011

32

24

247

7

7

7

188

89

218

419

5

5

30

531214

34

4

211

15

23

26

10

7

2009Respondents (%)

0 10 20 30 40 50 60

Integration including consultancyand fixed mobile convergence support

Business planningTechnical/operational planning

Technical/operational management

Other

Access network operations

Transmission network operations

Core network operations

IP network operations

BSS/OSS

Applications/content hosting

Partner management

Supply chain/logistics

Training/education

Customer servicing/support

Maintenance, repair or construction

Now (2011)71

5941

55

55

53

53

53

51

51

24

30

14

26

32

18

23

444

129

3111

3324

4115

4518

47

53In three years* (2014)

0 10 20 30 40 50 60 70 80

Other

Business planning

Partner management

Technical/ operational planning

Core network operations

Technical/ operational management

IP network operations

BSS/OSS

Supply chain/logistics

Access network operations

Applications/content hosting

Integration including consultancyand FMC support

Customer servicing/support

Transmission network operations

Training/education

Maintenance, repair or construction

Respondents (%)

*Respondents who replied “very likely” or “likely”.

Source: Informa Telecoms & Media

Res

pond

ents

(%)

NoYes

0102030405060708090

100

North A

merica

Middle

East

Wester

n Euro

pe

Easter

n Euro

pe

Asia P

acific

Latin

America

Africa

Global

42 48

25

50 50 4524

60

58 52

75

50 50 55

76

40

Note: Survey question: “Do you plan to outsource activities related to next-generation or legacy technologies and services?”

Source: Informa Telecoms & Media

This research forms part of the Informa Telecoms & Media report Managed Services: Strategies for network, service and support systems outsourcing. For more information please visit www.informatandm.com/managed.

5th annual event for Growth MarketsPrevious 4 events attendedby 800 participants27 operator companiesrepresented in 201123 countries represented in 201150% discount for operatorsto ensure strong operatorattendance

THE ONLY EVENT FOR MANAGEDSERVICES PROFESSIONALS INTHE MIDDLE EAST, AFRICA ANDSOUTHERN ASIA


HOW CAN YOU GET INVOLVED IN 2012?

PRESS / INTERVIEW ZONE

1 2 3

7

4

56

SOLD

SOLD

BOOKABLE PRIVATEMEETING ROOMS

MEDIA PARTNERS

RENOWNED FOR ITS SENIOR LEVEL PARTICIPATION

HIGH PROPORTION OF OPERATOR ATTENDEES GUARANTEED!

TOP LEVEL ATTENDANCEn VP/CXOs ......................................................38%

n Senior Directors/Directors............................31%

n Technical Managers ....................................15%

n Sales/Marketing Managers ..........................10%

n Other ..............................................................6%(Source: Managed Services Growth Markets 2011)

UNITES THE ECOSYSTEMn Operators ....................................................52%

n Vendors ........................................................35%

n VAS Providers ................................................5%

n Analysts/Consultants/Press ..........................6%

n Other ..............................................................2%(Source: Managed Services Growth Markets 2011)

FOCUSSED SPECIFICALLY FOR THE MIDDLE EAST REGION

TOP LEVEL ATTENDANCEn Middle East ..................................................81%

n Africa ..............................................................7%

n Asia ................................................................6%

n Europe............................................................6%

(Source: Managed Services Growth Markets 2011)


33

3

3

33

3

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Increase & advance your pipelineEnsure you are at the cutting edge of marketdevelopmentsSecure future business opportunitiesLearn from the innovations and solutions of marketthought leadersReinforce your dominant position Gain a full understanding of what your competitors aredoing, and what your customers wantShare and demonstrate your capabilities

For full details of Sponsorship and Exhibition Opportunitiesplease contact Chris Tudway, Tel: +44 207 017 5209 email: [email protected]

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JOIN OUR MANAGED SERVICES SERIES LINKEDIN GROUPStay up-to-date with industry and conference developments byjoining our Managed Services community.See www.managedservicesevent.com for further details or join uson LinkedIn at www.managedservicesevent.com/linkedin.

FOLLOW MANAGED SERVICES SERIES ON TWITTER @telecomstweet #MSGMwww.managedservicesevent.com/twitter

PLATINUM SPONSORHuawei is a leading telecom solutions provider. Through continuous customer-centric innovation, we haveestablished end-to-end advantages in Telecom Networks, Global Services and Devices. With comprehensivestrengths in wire line, wireless and IP technologies, Huawei has gained a leading position in the All-IP convergenceage. Our products and solutions have been deployed in over 140 countries and have served 45 of the world's top 50telecom operators, as well as one third of the world's population.For more information, visit Huawei at: http://www.huawei.com/en/

Don’t miss this fantastic opportunity to demonstrate your expertiseand provide solutions to potential clients face to face at ManagedServices Event Series. Informa Telecoms & Media conferenceshave an unrivalled reputation for attractive decision makingdelegates, providing an excellent opportunity to raise your profileand demonstrate your expertise before a valuable group ofpotential customers.

The Managed Services World Series 2012 will provide yourcompany with an excellent opportunity to create, maintain and enhance its brand among the industry elite.

Contact the Team Now: [email protected], +44 (0)20 7017 5209

SPONSORS

PAST SPONSORS INCLUDE:

EXHIBITOR

Attendees gathered from 23 countries at

Managed Services Middle East in

2011

DIAMOND SPONSOREricsson is the world's leading provider of technology and services to telecom operators. Ericsson is theleader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billionsubscribers and has the leading position in managed services. The company's portfolio comprises mobileand fixed network infrastructure, telecom services, software, broadband and multimedia solutions foroperators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provideconsumers with feature-rich personal mobile devices. Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation,technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employeesgenerated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters inStockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

Ericsson has been present in the Middle East for more than 150 years. Ericsson has during these years been working closely with theoperators on creating, developing and growing the telecom market in the region.Ericsson has activities and operations in all 22 countries in Middle East and offices in 20 (Yemen and Afghanistan exceptions). We arearound 5,000 employees. Today we do business with more than 36 operators in the region.(The Ericsson Middle East operation comprises the following countries; Bahrain, UAE, Yemen, Qatar, Kuwait, Saudi Arabia, Jordan,Lebanon, Syria, Iran, Iraq, Oman, Pakistan, Afghanistan, Turkey, Egypt, Sudan,) www.ericsson.com www.twitter.com/ericssonpress www.facebook.com/technologyforgood www.youtube.com/ericssonpress


16-17 April 2012

The One and Only Royal Mirage,

Dubai, U

AE

From

Network to Service Managem

ent

and Business Transformation

REGISTE

R NOW - www.managedservicesevent.com

2012

OPERATOR-LED SPEAKER PANEL FEATURES:

Yacine Atroune

VP Network Operations

Etisalat Afghanistan

John Naguib

Manager Value Added Services

Vodafone Egypt

Hanadi Ayoub

Vice President – Network Architecture,

Delivery and VAS

du

Tanvir Rana

General Manager – Engineering

Citycell

Anil G

eorge

Regional Head – MENA, South Asia and Pakistan,

Global Sourcing

Standard Chartered Bank

Junaid Khan

Manager Corporate Strategy

Ufone

Daniel Bakker

Operations Managing Executive

Vodacom Tanzania

Akshay Lamba

Chief Architect & Head/Director - IT Strategy,

Planning & Alliances

MTS India

Moham

ed Jam

oussi

Senior Consultant

STC

Beatriz Butsana-Sita

Managing Director – GTM

BT

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DIAMOND SPONSOR

PLATINUM SPONSOR

50%

DISCOUNT FO

R

OPERATORS

A4 cover when complete

STEP 1: DECIDE WHAT YOU WANT TO ATTEND

(please tick op

tions)

TERMS AND CONDITIONS

FEE: The fee for the tw

o day event is US$2199. Price

includes lunch, refreshments and conference documentation.

CANCELLATIONS: C

ancellations received in writing before

2nd April 2012 will be subject to a service charge of $200.

The full conference fees remain payable on and after 2nd

April 2012. S

ubstitutions are welcome at any time. It may be

necessary for reasons beyond the control of the organiser to

alter the content and timing of the programme or the identity

of the speakers. This contract is subject to English Law.

ARE YOU REGISTE

RED? You will always receive an

acknow

ledgem

ent of your b

ooking. If you do not receive

anything, please call us on +44 (0)20 7017 5506 to make

sure we have received your b

ooking.

CALL MONITORING: Telephone calls to Informa UK Ltd may

be recorded or m

o nitored in order to check the quality of the

service being provided.

DATA PROTE

CTION: The personal information show

n, and/or

provided by you will be held on a database and shared with

companies in the Informa Group. It m

ay be used to keep you,

or any additional nam

es provided by you, up to date with

developm

ents in your industry. Som

etimes your d

etails may

be obtained from or m

ade available to external com

panies for

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ish your details to be

used for this purpose, please write to: The Database Manager,

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PAYM

ENT INFO

RMATION: Payment should be made by

cheque, credit card, in euros or p

ounds sterling. Cheques

should be made payable to Informa UK Ltd. Payment m

ust

be received by the 21st March 2011 in order to secure your

place . Please quote the delegate nam

e and the event code

(I2PXR

) as a reference on all transactions. Informa UK Ltd, in

conjunction with Tax Back International VAT Reclaim, the

world’s leading VAT recovery organisation, can help you to

make a significant reduction on your attendance costs. O

nce

an invoice has been sent to you Tax Back International w

illadvise you as to how

the VAT can be reclaimed.

Inform

a UK Ltd Registered in England and Wales No (GB) 1072954. R

egistered Office: 37-41 Mortim

er St, London W

1T 3JH

VAT

registered No. (GB) 365 4626 36

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Enclosed is a cheque made payable to Inform

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Signature ________________________________________________ Date_ _ / _ _/ _ _

Yes I agree to the Term

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Contact Tel N

o for Card Holder:

__________________________________________________________________________________

SPEC

IAL

REQ

UIR

EMEN

TSPlease list below

any special re

quirements you may have

One and Only Royal Mirage Hotel

Al Sufouh Road

Jumeirah Beach

Dubai, U

AE

Tel: +971 4 399 9999

Fax: +971 4 399 9998

VENUE DETAILS

To book reduced rate accom

modation call Heiko at the

Royal M

irage Hotel on + 971 4315 2613.

Email: g

roupsales@

oneandonlyroyalmirage.ae

Please quote the event nam

e

ACCOMMODATION DETAILS

STEP 3: DELEGATE DETAILS(fo

r ease, attach your business card) – Please photocop

y form

for multiple bookings

5 EASY WAYS TO REGISTER

STEP 4: PAYMENT DETAILS

Price Available for Registrations

Before 16th March 2012

Price Available for Registrations

After 16th March 2012

2 day conference + 1 workshop

US$2449

US$2699

2 day conference only

US$1999

US$2199

Workshop only

US$449

US$499

I am a mob

ile operator and entitled to a 50%

discount on the above fees

Other discount, reference code_________________

STEP 2: SELECT YOUR PACKAGE

(please tick op

tion)

1. Delegate (Mr/Mrs/Ms/Miss/Dr) Fam

ily Nam

e______________________________________________________________________________________________

First N

ame_________________________________________________________________________________________________________________________

Job Title

___________________________________________________________________________________________________________________________________

Com

pany

___________________________________________________________________________________________________________________________________

Department __________________________________________________________________________________________________

Email_________________________________________________________________________________________________________________________________________

Direct Telephone__________________________________________

Mob

ile______________________________________________________________

Add

ress

______________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________

________________________________________________________________________

Country_____________________________________________________________

Postcod

e/Zip Cod

e_____________________________________________________Fax

__________________________________________________________________

Nature of Com

pany Busines

_________________________________V

AT Reg no

2. Who is Head of your department?(Mr/M

rs/Ms/Miss/Dr) Family Nam

e________3. W

ho is Head of Training?

(Mr/Mrs/Ms/Miss/Dr) Fam

ily Nam

e

______________________________________________________________________ _____________________________________________________________________

First N

ame___________________________________________________________ First N

ame__________________________________________________________

Job Title______________________________________________________________ Job Title_____________________________________________________________

Email________________________________________________

Email_______________________________________________

________________________________________________

___________________________________________________

Direct Telephone

_____________________________________________________ Direct Telephone

____________________________________________________

Mob

ile_______________________________________________________________ Mob

ile______________________________________________________________

New

Total £

Discounts are at the discretion of Inform

a Telecoms and Media and are not cum

ulative.

Delegates who do not p

ay with their bo

oking are requested to provide a cop

y of their credit card /

cheque details to help paym

ent allocation. Staff at the event w

ill request a credit card guarantee for

delegates without p

roof of payment.

Day One

M

onday 16th April P

re-Conference workshop

Day Two Tuesday 17th April Managed Services Conference Day 1

Day Three

W

ednesday 19th April M

anaged Services Conference Day 2

Managed Services

Growth Markets

16th - 17th April 2012

One and Only Royal Mirage Hotel, D

ubai

www.managedservicesevent.com

For further inform

ation on paym

ent details visit www.paym

ents.inform

a.com/telecoms or call +44 (0)20 7017 5506

VIP CODE:

Customer Services

Tel: +44 (0)20 7017 5506

Fax: +44 (0)20 7017 4747

Email Bookings: [email protected]

Email Enquiries: [email protected]

web: w

ww.managedservicesevent.com

Mail: PO BOX 406

West B

yfleet

KT14 6W

L

Are we mailing you correctly?

To upd

ate your contact details on our d

atabase

please visit www.upd

ates.inform

a.com

50%

Discount for

Operators

50% Discount

for Operators

Event Cod

eI547G

I am unable to attend, p

lease send me access details to view the event d

ocum

ents online at £325 (+

VAT

@ 20%

)


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Contact: Matthew Birch Ericsson Registration Manager [email protected] Tel. +44 207 01 77166

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