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Analyzing innovations in Europe's rail freight system: a perspective from innovation theories on the barriers and the opportunity windows Stephan Müller, Gernot Liedtke and Anika Lobig > Vortrag > Autor Dokumentname > Datum DLR.de Folie 1

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Page 1: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

Analyzing innovations in Europe's rail freight

system: a perspective from innovation theories on

the barriers and the opportunity windows

Stephan Müller, Gernot Liedtke and Anika Lobig

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 1

Page 2: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 2

Introduction

• What is the rationale behind this

development?

• What hinders innovations?

• Moreover: What can we do?

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Deutschland

Irland

Griechenland

Spanien

Frankreich

Italien

Niederlande

Österreich

Polen

Portugal

Finnland

Vereinigtes Königreich

Page 3: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 3

Neo-classic arguments versus evolutionary arguments

• Huge efforts for the shift to rail on EU and national level

• It needs a qualitative analysis: learnings from evolutionary economics and innovation research

These illustrations show the rail and automobile as a basic innovation in the beginning with huge public interest

Picture changed for publication Picture changed for publication

Page 4: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 4

Basic innovations: the engine of industrial revolutions

• Kondratieff cycles (long waves):

• Economic cycles about 40-60 years

• Driven by basic innovations (totally new innovation with parapount input factors)

• Socio-technical paradgima is shifting to the basic innovation (creative destruction)

• Transport systems were such basic innovations

Kondratieff cycles untill „today“

Page 5: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 5

Evolution of a transport system

• Phase of stabilization: the Lock-In in a niche

technology in a niche market

• Phase of technology transition: exploiting the

Attacker‘s Advantage to develop a niche technology

to a mass market

• Phase of growth: the product innovation competition

(Innovator‘s Dilemma) leads to a mass technology in

a mass market

• Phase of degeneration: the Stalemate in

Technology impedes return on investment - no RoI

means no innovation – no innovation means no

market dynamic – no return on investment

Source: Müller and Liedtke 2017

Page 6: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 6

Co-evolution of a transport systems

• The mutual interdependent off-set of

transport system evolution:

• The growth of a Transport system in the

mass market opens up market niches for

radical innovations (experimentation)

• Technology transition phase of one

transport system limits the growth and

starts the degeneration of another (the

former dominant)

• A degenerating transport system needs

basic innovation to overcome the stalemate

in technology

Source: Müller and Liedtke 2017

Page 7: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 7

Current constitution of the freight transport system as a whole

• Major findings describing the innovation

landscape today:

• Road is the dominant transport mode

• Inland navigation and rail are in the

Stalemate in Technology

• The market growths in logistics becomes

saturated (profit expectations for ICT

investments)

• Numerous innovations start to challenge

the road‘s dominance (or its technology)

Source: Müller and Liedtke 2017

Page 8: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 8

Systematic approach to explain the lag of innovations in freight rail

Rail

based

logistics

Truck

based

logistics

- Still path dependent

- No expectation of market growth hinders

every investment in innovations – no

investment means no market growth:

stalemate in technology

- High investments necessary (system

innovation)

- Market growth is descreasing

- Future growth is by specialization

(exploiting niches)

- Business models are based on the truck

- Profit margins expected for

investement in inovations (e.g..ICT)

- Rejections of alternative

Nach Müller, Liedtke und Lobig 2016

Opportunity windows for future rail innovations: • Chance 1: Logistic its growth will concentrate on the exploitation of niches

• Chance 2: The pressure to green logistics will rise

• Chance 3: The pressure by new ideas (basic innovations) to fit transport

system‘s challenges will rise (and the availability of ideas)

Page 9: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 9

Recommendations for actors in freight rail

• Canibalization of monopolist is not enduring

• Market offer must be revolutionized (the way out of the stalemate in technology)

• New business models and technologies

• Autonomous trains: CargoMover, Synchrotrain, u.a.

• New goods handle concepts: CargoBeamer, LogXXNet, ModaLohr, RailRunner u.a.

• New feeder systems for freight rail: CargoSprinter, NGT Cargo, NGT Cargo Link u.a.

• Alternative cargo systems: CargoCap, Cargo Sous Terrain, Hyperloop One, CargoRapid u.a.

• Develop niches first (before the truck)

• Niche should be able to grow

• Test functionality and business concept

• Growth by further incremental innovations

Nach Müller, Liedtke und Lobig 2016

Page 10: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 10

Recommendation for political actors

• Government is provider of risk capital when private sector lacks!

• Condition of project funding

• Funding of many project (stimulating market selection)

• Political commitment to the new!

• Radical innovations must be promoted now, to be available in future

• Intensification of te established pathway is advantage for other economies (who do not)

• Political protection of radical innovation!

• Cluster/Networks for the radical innovations

• Support/promotion of business concepts (characteristics of the entrepreneurs)

Nach Müller und Blanquart 2017

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> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 11

Take-home Message

Thank you for your attention !

Stephan Müller, DLR, Institute of Transport Research

[email protected]

Future oriented innovation pathway in freight rail:

Green logistics with market oriented services and

Supporting radical technologies In a growing niche market applied first (with willlingness to pay).

Page 12: Analyzing innovations in Europe's rail freight system: a ... in rail_v3.pdf(exploiting niches) - Business models are based on the truck - Profit margins expected for investement in

> Vortrag > Autor • Dokumentname > Datum DLR.de • Folie 12

Sources

• Müller S. und Liedtke G. (2017): Konzept der Verkehrssystemevolution: Eine erweiterte Multi-Level

Perspektive. In: Zeitschrift für Verkehrswissenschaft (in press. accepted publication)

• Müller S. und Liedtke G. und Lobig A. (2016): Chancen und Barrieren für Innovationen im deutschen

Schienengüterverkehr: Eine innovationstheoretische Perspektive. In: Zeitschrift für Verkehrswissenschaft

(03/2016)