analytics peresentation
TRANSCRIPT
What we Learn• Why Analytics
• Who are the people who visit your website?
• what brought visitor to your website?
• what they do once they got on the website?
• did they do what you wanted them to do?
• How do people find me online?
• Who are they?
• Where do they come from?
• Do they like me?
• Are they a valuable customer?
• How do I stack up against the competition?
• How can I plan for the future?
Data can answer…
Web Analytics:Definition
• Analysis of qualitative and quantitative data from your website
• Drive continual improvement of the online experience that your customers and potential customer have
• Converts your Traffic to Sales
Web Analytics:Definition
• Analysis of qualitative and quantitative data from your website
• Drive continual improvement of the online experience tat your customers and potential customer have
• Converts your Traffic to Sales
DATAACTIONRESULT
Why you need Analytics
Web Analytics is the foundation for running a successful startup. with out it, you are flying blind.
Executives can learn: • Which marketing initiatives are most effective • Which customer and customer segments are most valuable
Marketers can learn: • Where users come from and what do they do on the site • How can the website convert more users into customers • Which keywords resonate with prospects and lead to conversions • Which online ad or creative is the most effective
Content Creators can learn: • Where people leave the site • Which pages retain users the longest
Who can use Analytics?
Why Google Analytics• Free to use
• Easy to setup
• Easy to read reports
• Real-time reports
• Custom reports
Limits of Google Analytics
GA is not perfect: there are some errors.
But while the numbers aren’t exact, the data is still very useful.
Analysis not a
CounterAnalytics is about identifying trends,
not about getting hung up on précis numbers.
Think of a goal as specific and measurable actions that you want your visitors to complete before they leave your website
• Visitors downloading a document • Visitors completing a contact form • Visitors completing a purchase • Visitors who spend more than 5 min • “Negative goals”: #of zero search results
How to enable Demographics
insert the bold green line into your existing tracking code between the 'create' and 'send' commands
<script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXX-XX', 'example.com'); ga('require', 'displayfeatures');ga('send', 'pageview'); </script>
URL Builder
https://support.google.com/analytics/answer/1033867?hl=en
URL Sample
www.blogad.ir/landing/? utm_source=Anetwork
&utm_medium=CPC &utm_campaign=Blogupdate
&utm_content=redbanner &utm_term=72890
Site Search
Remember: Every time a visitor enter a keyword, he’s telling you exactly what he wants to find on your website.
Better results and more services in In-page Analyticswith adding this code to your tracking code
Add the tag to your tracking code, after you create a tracking object, as illustrated by the red text in the example below:
ga('create', 'UA-XXXX-X'); ga('require', 'linkid', 'linkid.js');
ga('send', 'pageview');
In-page AnalyticsEven better with google chrome extension
https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh
Multi-Channel: Assisted Conversions
Assisted / Last Click or Direct Conversions =0 this channel functioned primarily as final conversion
=1 equally assist and final > 1 the greater the value, the greater the assist role
Creating a Data Driven Culture
• Give access to data
• A/B test whenever possible
• Measure all function of the business
• Reward employees who use data to advance your business