analytics: latest developments & guidance

Download Analytics: latest developments & guidance

Post on 25-Jan-2015




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  • 1. @timlbWhats New in GA (and what matters to you)

2. @timlb working on web sites in 1993 Specialise in optimising ecommerce web sites Using any methods that get results (Not just GA!) 3. @timlb70+ new launches in 2013But what matters to YOU... 4. @timlbIts gone grey Power features still there: Custom reports Dashboards (Shortcuts) 5. @timlbTheme: its the Products A take-away trinket: Product ReportingDo Now Start thinking about 6. @timlbIts all about Products Custom reports: Not latest feature Still best 7. @timlbWhat sold each of those products? Drill down: Product Medium CampaignorSource/MediumProductor... 8. @timlbCustom reports: get building Only include need to knowImport to GA: 9. @timlbMoving on the new stuff Traffic sources Content Conversions 10. @timlbDo nowKey New ConceptAcquisitionBehaviourConversion 11. @timlbDo nowReal life?AcquisitionBehaviourConversion 12. @timlbExample of new reportsAcquisitionBehaviourConversion 13. @timlbFamiliar reports also get new focusAcquisitionBehaviourConversion 14. Do nowNew: Channel Grouping@timlb 15. @timlbCustomise Channel Grouping Key point: New GA configured via admin = Less custom code on site 16. Do nowCustomise Channel Grouping Tip: Drill down into (other) on report to spot what to customise Ideas: Fix in-house email medium (or mistakes) Special group for internal referrals@timlb 17. Ignore for now!?!Be aware of Social Reports Beware dark social Just because nobody clicks through from Facebook doesnt mean they dont notice@timlb 18. MaybeDemographics (needs code change)@timlb 19. MaybeDemographics (needs code change)@timlb 20. Try now but fiddly@timlbContent GroupingGroup pages in ways which make sense to you Report on combined numbers for the group Get a much easier understanding of navigation Use in Custom Reports!!!!Super blog post on using groups: 21. @timlbTry now but fiddlySet up Content Grouping Three methods: Use URI pattern matching Use rules Add tracking codeTip: Time to Start Thinking About:Product Views 22. Do nowVisitor-based segments Loads of built-in configurations@timlb 23. Do nowWhich channels bring high-value@timlb 24. Do nowCohort segments@timlb 25. Do nowNot quite RFM (but getting there)@timlb 26. Do nowDedicated e-commerce segments@timlb 27. Do nowSequence segments@timlb 28. Start thinking aboutUniversal Analytics Multiple devices Store custom data Send data from other systems Upload extra data@timlb 29. Start thinking aboutUniversal Analytics Planning Tip:Time to think about Categories Extra product data Extra customer data and if you are changing: VAT@timlb 30. Start thinking aboutTag Management GTM Google Tag Manager: Not just for GA Use for other tracking code@timlb 31. @timlbAsk me about... Custom reports Custom dashboards Segments Channel Grouping Content Grouping Automatic data Links from this presentation: lowercase and one word: screen pages clients timlb ) 32. @timlbRecipe for success Think about a task which you do every day or week Then ask the key question 33. @timlbRecipe for successIf I knew ___________, then I would _______________.


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