Analytics in Indian Market

September 2009

Emerging Trend in Data Sources

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Data requirements are growing at an annual rate of 60 percent.

Today, that figure tops 45 gigabytes for every person, or

281 exabytes total (equivalent to 281 billion GB)

-March 2008 (Source : IDC and storage vendor EMC)

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Size of the Analytics market globally is $25 billion today, doubling in each 5 years.

In2006 it was $19 billion dollars.

It is expected to grow to $31 billion by the end of 2011.

(source: IDC; 2007)

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Risk Management,

Marketing Analytics, Web Analytics&

Fraud Detection.

Risk Management is one of the largest component of Analytics Industry.

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Web Analytics

has picked up very fast and it is increasing by above 20% for last few

years.

Thanks to the revolution lead by Amazon, Google and Yahoo.

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Process Metamorphosis of Analytics Industry

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The biggest of all is the Marketing Analytics (MA) and Strategy Science Field.Source : Rexter analytics

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Analytics trend in India

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Indian Market• The outsourcing shops and India focused companies

both have mushroomed in the last 5 years in India.

• Major Banks like ICICI and HDFC has their strong in-house analytics unit while SBI has partnered with GE Money for Analytics support for their Cards portfolio.

• Airtel and Reliance are leading the way for the use of analytics in India in Telecom.

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Challenges• The supply of quality man-power and training.• Today India neither has good schools training

people on Analytics, nor have Infosys for analytics (who can employ and train huge number of fresher).

• Even the number of good Statistics and Mathematics Institutes in India is less.

Ending Notes

For any queries, please contact Deep Sherchan at deep@in-rev.com..

Website:www.buzzom.com

Thank You.

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