analysis of global channel costs for the … · 2016. 8. 13. · determine how variability...
TRANSCRIPT
ANALYSIS OF GLOBAL CHANNEL COSTS FOR THE PHARMACEUTICAL INDUSTRY
Eric Rimling and Thomas Seoh
Thesis Advisor: Mahender Singh
Thesis Goal2
Identify costs that impact a pharmaceutical supply chain channelDetermine how variability influences these costsCreate a decision model for comparing costs across multiple regions to determine the optimal channel
Agenda3
About the Pharmaceutical IndustryCost IdentificationHard and Soft CostsVariability DriversProduct Type Matrix
Blockbuster ProductsSpecialist ProductsCommodity ProductsUnderperformer Products
Market ForcesUsing the Framework to Make DecisionsConclusion
About the Pharmaceutical Industry4
Cost of R&D: 15% - 18% of salesLow probability of commercializationDevelopment timeframe is longPatent protection lasts 20 yearsLifecycle changes: Patented to Generic
Costs Identification5
Based on interviews with members from our sponsor organization, we identified 30 costs across multiple functions
Costs Identified
Strategic
Financial Operational
Logistic
Hard and Soft Costs6
We identified 22 Hard Costs which can be directly measurable
Costs Identified Type
Ease of Business Soft
Lead Time Soft
Learning Curve Cost Soft
Quality Soft
Regulations Soft
Risk Soft
Safety Costs Soft
Utilization Soft
The remaining 8 Soft Costs were harder to measure and had indirect impact on the Channel
Costs Identified Type Costs Identified Type
3rd Party Logistics Hard Licensing Fees Hard
Cost of Capital Hard Mode Hard
Currency Exchange Costs Hard Other Overhead Hard
Shrinkage Cost Hard Port Charges/Taxes Hard
Environmental Fees Hard Security Fees Hard
Facilities Cost Hard Shipment Liability Costs Hard
Fuel Surcharges Hard Special Handling Hard
Import/Export Fees Hard Stockout Cost Hard
Insurance Hard Taxes Hard
Inventory Holding Costs Hard Technology Hard
Labor Costs Hard Utilities Hard
7
Volume
Value
3. Variability Driver2. Pharma Specific1. Research
Fuel Surcharges
3PL
Processing Fees
Taxes
Insurance
Port Charges/Tax
Risk
Reverse Logistics
Fuel Surcharges
Taxes
Insurance
Port Charges/Tax
Risk
3PL
Variability Drivers
Product Type Framework8
High
Low
Low
High
Pricing Power
Dem
and
Commodity
Underperformer Specialist
Blockbuster
• Fuel surcharges• 3PL costs• Insurance• Labor costs
• Fuel surcharges• Inventory Holding costs
• Labor costs
• Taxes• Inventory Holding Costs
• Risk
• Taxes• Stockout Costs• Risk
Commodity
Underperformer Specialist
Blockbuster
Blockbuster Products9
B
• High demand• High pricing powerVariability Drivers
• More strategic and financial• Influenced strongly by product valueRelevant Costs
• Ensure capacity and maximize utilization• Prioritize service and availability• Tax advantaged production locations
Business Strategy
Specialist Products10
S
• Low demand• High pricing powerVariability Drivers
• Influenced by product value but lacks demand of Blockbuster
• Inventory Holding Costs are more important
Relevant Costs
• Prioritize service and availability• Focus on lean inventory• Tax advantaged production locations
Business Strategy
Commodity Products11
C
• High demand• Low pricing powerVariability Drivers
• More operational and logistic• Influenced strongly by product volumeRelevant Costs
• Optimize operations and logistics• Produce closer to target market or in
regions with lower factor costs• Maximize utilization and economies of scale
Business Strategy
Underperformer Products12
U
• Low demand• Low pricing powerVariability Drivers
• Dominated by Hard costs• Labor and Inventory Holding Costs are
importantRelevant Costs
• Cost, cost, cost• Look to boost demand or exit marketBusiness Strategy
Market Forces13
Commodity
Underperformer Specialist
Blockbuster
Pricing Power
Dem
and
Pricing PressureBarriers to Entry
Mar
ket G
row
thM
arke
t Pre
ssur
e
Using the Framework to Make Decisions14
Risk Importance (1-5) Salience (1-5) Total
Local Conditions 2 3 6
Labor Conditions 4 4 16
Currency Risk 3 1 3
IP Issues 5 2 10
Natural Disasters 2 5 10
Total 45
Adapted from: Global Sourcing Logistics 2006
Channel Attribute Costs1
Quantify Hard Costs Quantify Soft Costs2
Product Attribute Costs3
Conclusion15
A large percentage of costs are driven by fluctuations in volume and valueDecisions can be made using a subset of costs based on Product Type Understanding Market Forces that drive Demand and Pricing Power is important for analysis
16
Thank YouC
U S
B