analysis and prediction/libolt
TRANSCRIPT
Analysis and PredictionFor
Women’s Apparel
Rachael Libolt
Lucy and Ethel in Paris
Traditional Analysis and Prediction
• Economics• Politics • Social Changes• Demographics• Technology
The Traditional Fashion Cycle
Diane Von Furstenberg F/W 2011
Fashion Research• Sales Data• Economics• Politics • Social Changes• Demographics• Technology• Pop Culture• Music• Art
Trickle up Theory
“Anything Goes”Simon Doonan Barney’s New York
Authentic Cultural
Experience
“There are no more trends. Everything is in style”
David Wolfe Creative Director; Donegar Group
Trend ResearchIdentify Your Customer• What are they doing?• Where are they going?• Who are they?Collect Data• What is new?• What is selling• What doesn’t sell?Analyze within a Social,
Political end Economic context
Trend Research
With a partner:1. Research the Fashion
Blogs 2. Select one item of apparel
that you believe is in the introductory phase of the Fashion Cycle
3. Identify the target customer
4.Create a customer profile
Fashion Blogs:
• http://lookbook.nu/
• http://www.bloglovin.com/en/blogs
• http://www.stylelist.com/network