To complete of the partial fulfillment of the course

ANALYSES OF THE MOTIVATIONAL FACTORS OF

THE EMPLOYEES OF MONDELEZ FOOD PVT. LTD.

AMITY UNIVERSITY MADHYA PRADESH

Bachelor Of CommerceIn

Specialization(Human Resource and Marketing)

ByMAYANK AGARWAL

Under The Guidance OfMR. NARESH KEDIA

(Asst. Professor)AMITY BUSINESS SCHOOL

BEHIND THE MONDELEZ (INDIA)

CHANDRAMOULI VENKATESANIRENE B. ROSENFELD

ABOUT THE COMPANY

Mondelez India Foods Private Limited is a part of the Mondelēz International group of companies and is in the business of creating delicious moments of joy – by producing delectable chocolate confectionaries, gum and candy products, and popular beverages and foods that include many of India's most popular and trusted food brands.

…CONTINUE

vision born as far back in 1824, when John Cadbury set up shop in Birmingham (UK)to offer in addition to other things his own cocoa mixture.

A company that has its nearness in more than 200 nations worldwide and has made the name "Cadbury" synonymous with cocoa items in nations crosswise over the planet.

This is the brand that came to India in 1947 to a country that was in its earliest stages

LOCATIONS

MAJOR ACHIEVEMENTS OF MONDELEZ

No.1 Confectionery Company with in the world. No. 2 Gums company with in the world. No.3 in the beverages company of the world. Cadbury Dairy milk & Bourn vita have been

declared a “Consumers one of the best brand” for 2006-07 by Super brands India.

Cadbury India ranked 5th in FMCG sector ,in a survey on India’s most respected companies by sector conducted by Business World magazine in 2007.

2013 third amongst India's Most Admired Companies by Fortune India

SWOT ANALYSIS

STRENGTH

•Brand name, brand equity and Brand loyalty •Placement and distribution across the world & Powerhouse brands and Products •Positioning as gift & Promotion

WEAKNESS

•Rural Distribution•Adulterating Quality of the product on few occasions•Limited Product portfolio

OPPORTUNITIES

•Rural Markets•New Tastes•CSR

THREATS•Health consciousness on the rise •Cost and priceincrease•Decreasing importance of festivals

CHOCOLATE MARKET SHARE

CadburyNestleFerreroOther

70% 20% 6% 3%

Revenue share of Confectionery Industry sub segment

With 51% of market share (in terms of revenue), milk chocolate from the largest segment of the confectionery industry.

Dark choco-

late; 31%

Milk choco-

late; 51%

White choco-

late; 18%

HRM

Any Business To Run One Needs Four M's In Particular Man, Money, Machine And Material.

Human Recourse Management (Hrm) Is The Vital And Reasonable Way To Deal With The Of Administration An Association's Most Esteemed Resources

THE SCOPE OF HRM

Particularly HRM includes these basic components :

HR Planning Job examination and plan Recruitment and choice Orientation and position Training and advancement Performance Appraisal and Job

assessment Employee and official

compensation Employee Motivation Employee Welfare

EMPLOYEE RETENTION

Employee retention refers to the various policies and practices which let employees stick to an organization for a longer period of time.

Importance of Retaining Employees

High turnover regularly leaves clients and workers stranded; withdrawing representatives take a lot of learning with them. This absence of progression makes it difficult to meet your association's objectives and serve clients well.

  Replacing worker's costs cash. The cost of

supplanting a worker is assessed as up to double the individual's yearly compensation (or higher for a few positions, for example, center administration), and this does exclude the cost of lost information.

Recruiting representatives devours a lot of time and exertion, quite a bit of it vain. You're by all account not the only one out there competing for qualified representatives, and employment searchers settle on choices in light of more than the whole of pay and advantages.

  Bringing representatives up to speed takes

significantly additional time. What's more, when you're short-staffed, you regularly need to invest additional energy to complete the work.

The Three Rs of Employee Retention

RECOGNITION

REWARD

RESEARCH METHODOLOGY

Research Design Sample Size

Data Collection Questionnaire Schedule

Tools of Analysis Areas of Study

Limitations of Study

QUESTIONNAIRE BASIS

DATA PRESENTATION WITH SIMPLE PERCENTAGE TABLE

GENDER

 

Male; 14

Female; 6

MARITAL STATUS

Married; 18

Unmarried; 2

AGE

>= 25 years; 3

26-50 years; 17

QUALIFICATION

Graduate; 4

Post Graduate; 16

EXPERIENCE

>=5 years; 8

6-10 years; 9

<= years; 3

MONTHLY SALARY

>= Rs. 15000; 1

Rs. 15001-25000; 3

<= Rs. 35001; 16

I am idealistic about my future accomplishment with the organization.

Employee's opinion 14 4 1 1 0

Strongly agree Agree Neutral Disagree Strongly Disagree

I am pleased to work for the organization.

Employee's opinion 9 8 3 00

Work LoadStrongly agree agree neutral disagree strongly disagree

My occupation makes great utilization of my aptitudes and capacities.

Employee's opinion 16 4 000

Working HoursStrongly agree Agree Neutral Disagree Strongly Disagree

I feel I have an excessive amount of work to do.

Employee's opinion 19 00 1 0

mgmt. & employee relationshipStrongly Agree Agree Neutral Disagree Strongly Disagree

I am rationally and/or physically depleted toward the end of a day at work

employee's opinion 13 4 3 00

Sufficient allowancesStronly Agree Agree Neutral Disagree Strongly Disagree

I feel I'm being paid a considerable lot for my work

Employee's opinion 17 2 1 00

Overall satisfaction levelStronly agree agree neutral disagree strongly disagree

OBJECTIVE

To find out the level of satisfaction that the employee have working in the

organization.

CONCLUSION

Managing retention is not everything in the organization but the main focus of any HRM in the organization should be is to managing people. If the people are organized well in the organization employee will retain thereof.

The main focus of the organization should be in creating good environment so that it can make the better available of the resources. People wanted to work for the organization which provide

Appreciation for the work done Ample chances to develop A well disposed and agreeable

environment A feeling that the association is

second home to the representative

Organization environment incorporates

Culture Values Quality of individuals in the

association Employee improvement and profession development

Leading Trust

REFRENCES/BIBLOGRAPHY

BOOKS AND PERODICALS :  Organization Behavior By Stephan’s Robinson2.

Human Resource Management By Ashwathapa WEB SITES VISITED  www.Google.Com  Http://Www.Mondelezinternational.Com   Www.Motivation.Com  Http://Www.Ficci.Com OTHERS Hr. Executive Rajesh Khandelwal.