analisa digital minuman bersoda
TRANSCRIPT
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Listening about Coca-Cola and it’s soft-drink
business category on Digital conversation
[Period : Dec 1st – Dec 19th 2014]
Social Media Insight Report
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Research Method
Nabata Technology listening all digital conversation about Coca-Cola’s
brand and it’s business category (softdrink / minuman ringan) in twitter that
using Bahasa Indonesia.
Nabata digital crawl engine call COLT (conversation online and data
tagging) ver2.1
Listening period on Dec 1st – Dec 9th 2014
Channel listening : Twitter only
All keyword that put on crawling engine related to brand and product
category.
1. Listening about category (Minuman ringan, Minuman bersoda, softdrink)
2. Listening about brand (CocaCola, Coca-Cola, Coca Cola )
3. Listening other brand (Fanta, Sprite)
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ContentStatistics Summary
Impact & Influencer Analysis
Daily Trending Issues
Time Peak & Influencer Mapping
Trending Word
Business Category Listening
Softdrink
MinumanBersoda
MinumanRingan
Brand Cocacola Listening
COCACOLA
FANTA
SPRITE
Statistics Summary
Impact & Influencer Analysis
Daily Trending Issues
Time Peak & Influencer Mapping
Trending Word
Statistics Summary
Impact & Influencer Analysis
Daily Trending Issues
Time Peak & Influencer Mapping
Trending Word
Statistics Summary
Impact & Influencer Analysis
Daily Trending Issues
Time Peak & Influencer Mapping
Trending Word
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Minuman Ringan
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Statistics SummaryMinuman Ringan
Jumlah percakapan dalam keyword “Minuman Ringan” pada bulan ini mencapai 1,6K+ dan
menghasilkan impact 8.35M+.
Rata-rata percakapan 86 tweet/day “minuman ringan”
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Impact & InfluencerMinuman Ringan
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Daily Trending IssuesMinuman Ringan
Isu digital dalam keyword “Minuman Ringan” pada bulan ini berkaitan dengan kenaikan
cukai minuman ringan & beberapa informasi negative tentang minuman ringan.
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TimePeak & MappingMinuman Ringan
Percakapan tertinggi pada jam 9pagi, dimana netizen memulai aktifitas dan akun-akun
penyebar berita [news seeker] melakukan tweet/re-tweet.
Akun influencer yang paling berpengaruh antara lain : @infolengkap, @Faktagoogle,
@Antaranews, @Bisniscom dan @tahukahkita.
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18 December 2014
Trending WordMinuman Ringan
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Minuman Bersoda
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Statistics SummaryMinuman Bersoda
Jumlah percakapan dalam keyword “Minuman Bersoda” pada bulan ini mencapai 3,1K+
(duakali lipat minuman ringan) dan menghasilkan impact 55M+ (enam kali lipat daripada
minuman ringan). Rata-rata percakapan 200 tweet/day “minuman ringan”
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Impact & InfluencerMinuman Bersoda
Impact paling tinggi pada 9 dan 8 Des 2014, hal tersebut berkaitan dengan viral berita yang diangkat oleh @NasehatSuper. Jalan
Kaki 42 Menit Cukup Bakar Kalori dari Minuman Bersoda. @wowfakta Gemar mengonsumsi minuman bersoda bisa
memperburuk nyeri lutut (osteoartritis), terutama pada pria. [Tufts Medical Center] & Asam Fosfor dalam minuman bersoda bisa
menggerogoti tulang hingga keropos. @FaktaGoogle
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Daily Trending Issues
Isu digital dalam keyword “Minuman Bersoda” pada bulan ini berkaitan dengan beberapa
pemberitaan (issue) negative dari akun-akun kesehatan (penambah tinggi herbal)
Minuman Bersoda
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TimePeak & MappingMinuman Bersoda
Percakapan tertinggi pada jam 2 siang, dimana netizen setelah istirahat makan siang & jam
6 sore (after office hour).
Akun influencer yang paling berpengaruh antara lain : @WOWFakta, @liputan6dotcom,
@VIVAnews, @DennyJA_WORLD
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TRENDING
WORD
Minuman Bersoda
Trending Word
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Softdrink
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TRENDING
WORD
Softdrink
Trending Word
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Coca Cola
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TRENDING
WORD
CocaCola
Trending Word
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Fanta
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TRENDING
WORD
Fanta
Trending Word
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Sprite
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TRENDING
WORD
Sprite
Trending Word
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Thank’s