This is not an offering. The content of this material is proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of InterContinental Hotels Group. Facts and figures are provided without representation or warranty and are subject to change without notice and were deemed correct at the time of printing. For more information regarding franchising Crowne Plaza, refer to the Franchise Disclosure Document for Crowne Plaza available on request. ©2019 InterContinental Hotels Group. All rights reserved.

Q4 2018

Three Ravinia Drive, Suite 100 Atlanta, GA 30346-2149 | development@ihg.com | development.ihg.com

At IHG®, we have a lot to offer our franchisees. We’ve been a leading player in the global market with brands boasting a 70 year heritage and a targeted focus on building and operating great hospitality brands. By franchising with IHG, you will have access to industry leading systems and support, including the benefits of our global hotel network, with integrated distribution and technology channels, and award-winning marketing programs, all of which help to drive more business to your hotel and extend your hotel’s reach. We also offer personalized support and training initiatives to help maximize your revenues and fine tune your hotel for peak performance.

The award-winning IHG® Rewards Club loyalty program is one of the largest in the hotel industry, offering members more choices to redeem points than with any other hotel loyalty program in the world. Serving over 100 million enrolled members worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.

AN UNPARALLELED OPPORTUNITY

rooms

AN UNPARALLELED INVESTMENT

Uniquely positioned as a business hotel brand within the Intercontinental Hotels Group (IHG®) portfolio of brands, the Crowne Plaza® brand is dedicated to meeting the needs of today’s modern business traveler. With over 400 hotels in more than 65 countries, we understand how vital it is to make every stay as productive and successful as it can be. The brand has delivered strong results across a wide range of property and location types. With a loyal customer base and the backing of IHG®, our owners benefit from IHG global revenue systems to generate higher investment returns.

CROWNE PLAZA ACCELERATE

Launched in June 2016, the Crowne Plaza Accelerate program is a $200 million, three-year initiative to transform the brand in the Americas region and place the Crowne Plaza brand at the forefront of the way modern business travelers want to do business— without constraints.

With design-led, culturally relevant and technology-enabled solutions, the Crowne Plaza Accelerate program is focused on strengthening brand performance; driving quality and consistency; and reimagining the guest experience. Progress to-date is showing strong and visible value for owners.

MARKETING THE BRAND

“We’re All Business, Mostly” is the largest consumer media campaign in 10 years. IHG’s marketing strategy for the Crowne Plaza brand is to raise awareness of the brand, showcase differentiation from the competition, and help hotels generate greater top line revenue. In addition to integrated and broad-based national campaigns, IHG also drives local-level marketing to enhance revenue management capabilities and boost sales contribution from groups and meetings and corporate transient business. Ongoing public relations efforts have also generated coverage for the brand in major media publications, and hotel and hospitality trade publications.

BUILDING STRONGER CONSUMER RELATIONSHIPS

The needs of the Crowne Plaza target guest—the Modern Business Traveler—have evolved and the Crowne Plaza brand has recognized those shifts to provide business travelers and meeting planners with the resources they need to succeed. They travel often and need an environment where they can be productive and work effectively while expecting personalized services and high standards of amenities throughout.

Groups and meetings business is booming at Crowne Plaza hotels. With dedicated Crowne Meetings Directors trained by Meeting Professionals International (MPI), the Crowne Plaza brand is able to deliver a truly brand differentiated meetings and events experience.

THE CROWNE PLAZA® BRAND HELPS GUESTS BE SUCCESSFUL BY EMPOWERING BUSINESS PRODUCTIVITY.

120,168429GLOBAL DISTRIBUTION hotels

SOURCE: IHG results, as of December 31, 2018

BRINGING THE INNOVATION

How consumers do business is changing, and by the year 2020, 50% of workers will work remotely. As business travelers become less tethered to old rules, they’re becoming more attracted to the freedom flexible spaces can deliver. The Crowne Plaza brand is the first hotel brand to bring this powerful idea to life—with Plaza Workspace. Intuitively designed and embedded with technology, Plaza Workspace is built specifically for the way people instinctively want to work and be social. Six locations were launched in 2017 with 15-20 planned for 2018. After experiencing Plaza Workspace, 95 percent of guests say they would choose a Crowne Plaza hotel over the competition.

The WorkLife Guest Room is a premium room experience that’s designed around the Modern Business Traveler’s evolving needs, providing an incredible mix of comfort, connectivity and flexibility. The angled bed with cocooning headboard maximizes room space while providing a great night’s sleep, and the nook and desk area allow guests to work, relax and recharge.

rooms

AN UNPARALLELED INVESTMENT

Uniquely positioned as a business hotel brand within the Intercontinental Hotels Group (IHG®) portfolio of brands, the Crowne Plaza® brand is dedicated to meeting the needs of today’s modern business traveler. With over 400 hotels in more than 65 countries, we understand how vital it is to make every stay as productive and successful as it can be. The brand has delivered strong results across a wide range of property and location types. With a loyal customer base and the backing of IHG®, our owners benefit from IHG global revenue systems to generate higher investment returns.

CROWNE PLAZA ACCELERATE

Launched in June 2016, the Crowne Plaza Accelerate program is a $200 million, three-year initiative to transform the brand in the Americas region and place the Crowne Plaza brand at the forefront of the way modern business travelers want to do business— without constraints.

With design-led, culturally relevant and technology-enabled solutions, the Crowne Plaza Accelerate program is focused on strengthening brand performance; driving quality and consistency; and reimagining the guest experience. Progress to-date is showing strong and visible value for owners.

MARKETING THE BRAND

“We’re All Business, Mostly” is the largest consumer media campaign in 10 years. IHG’s marketing strategy for the Crowne Plaza brand is to raise awareness of the brand, showcase differentiation from the competition, and help hotels generate greater top line revenue. In addition to integrated and broad-based national campaigns, IHG also drives local-level marketing to enhance revenue management capabilities and boost sales contribution from groups and meetings and corporate transient business. Ongoing public relations efforts have also generated coverage for the brand in major media publications, and hotel and hospitality trade publications.

BUILDING STRONGER CONSUMER RELATIONSHIPS

The needs of the Crowne Plaza target guest—the Modern Business Traveler—have evolved and the Crowne Plaza brand has recognized those shifts to provide business travelers and meeting planners with the resources they need to succeed. They travel often and need an environment where they can be productive and work effectively while expecting personalized services and high standards of amenities throughout.

Groups and meetings business is booming at Crowne Plaza hotels. With dedicated Crowne Meetings Directors trained by Meeting Professionals International (MPI), the Crowne Plaza brand is able to deliver a truly brand differentiated meetings and events experience.

THE CROWNE PLAZA® BRAND HELPS GUESTS BE SUCCESSFUL BY EMPOWERING BUSINESS PRODUCTIVITY.

120,168429GLOBAL DISTRIBUTION hotels

SOURCE: IHG results, as of December 31, 2018

BRINGING THE INNOVATION

How consumers do business is changing, and by the year 2020, 50% of workers will work remotely. As business travelers become less tethered to old rules, they’re becoming more attracted to the freedom flexible spaces can deliver. The Crowne Plaza brand is the first hotel brand to bring this powerful idea to life—with Plaza Workspace. Intuitively designed and embedded with technology, Plaza Workspace is built specifically for the way people instinctively want to work and be social. Six locations were launched in 2017 with 15-20 planned for 2018. After experiencing Plaza Workspace, 95 percent of guests say they would choose a Crowne Plaza hotel over the competition.

The WorkLife Guest Room is a premium room experience that’s designed around the Modern Business Traveler’s evolving needs, providing an incredible mix of comfort, connectivity and flexibility. The angled bed with cocooning headboard maximizes room space while providing a great night’s sleep, and the nook and desk area allow guests to work, relax and recharge.

This is not an offering. The content of this material is proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of InterContinental Hotels Group. Facts and figures are provided without representation or warranty and are subject to change without notice and were deemed correct at the time of printing. For more information regarding franchising Crowne Plaza, refer to the Franchise Disclosure Document for Crowne Plaza available on request. ©2019 InterContinental Hotels Group. All rights reserved.

Q4 2018

Three Ravinia Drive, Suite 100 Atlanta, GA 30346-2149 | development@ihg.com | development.ihg.com

At IHG®, we have a lot to offer our franchisees. We’ve been a leading player in the global market with brands boasting a 70 year heritage and a targeted focus on building and operating great hospitality brands. By franchising with IHG, you will have access to industry leading systems and support, including the benefits of our global hotel network, with integrated distribution and technology channels, and award-winning marketing programs, all of which help to drive more business to your hotel and extend your hotel’s reach. We also offer personalized support and training initiatives to help maximize your revenues and fine tune your hotel for peak performance.

The award-winning IHG® Rewards Club loyalty program is one of the largest in the hotel industry, offering members more choices to redeem points than with any other hotel loyalty program in the world. Serving over 100 million enrolled members worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.

AN UNPARALLELED OPPORTUNITY