an overview of the southern african citrus industry

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28 August 2008 AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY Colin Painter Riverside Advisory Services Fort Beaufort Kat River Eastern Cape NDA TRADE AWARENESS WORKSHOP Sources of Information Justin Chadwick CRI Paul Hardman CGA Vaughn Hatingh CRI PPECB

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AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY. Colin Painter Riverside Advisory Services Fort Beaufort Kat River Eastern Cape. Sources of Information Justin Chadwick CRI Paul Hardman CGA Vaughn Hatingh CRI PPECB. FORMAT OF PRESENTATION. Production trends Risk Assessment - PowerPoint PPT Presentation

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Page 1: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS

INDUSTRYColin PainterRiverside Advisory Services

Fort Beaufort

Kat River

Eastern Cape

NDA TRADE AWARENESS WORKSHOP

Sources of InformationJustin Chadwick CRIPaul Hardman CGAVaughn Hatingh CRIPPECB

Page 2: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

FORMAT OF PRESENTATION

Production trends Risk Assessment New Phyto risks Riverside IDC Citrus initiative

NDA TRADE AWARENESS WORKSHOP

Page 3: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Southern African Citrus Production Trends:

2008-2022

Page 4: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Introduction

Update of the 2006 Crop Growth Model– CGA & Dux Solutions

Objectives– Observe trends per Variety– Project export volumes per Variety– Purpose mainly for logistics and infrastructure– Not a market lead tool

Page 5: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Key Assumptions

Yield per ha per commodity per age category per region

Budwood sales decreasing at 20% per annum 15% of budwood will not reach maturity 10% is assumed to be for replacement purposes Trees culled between 26 and 33 years. GF at 18

years. Regional constraints on land and water

availability taken into account

Page 6: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

All Citrus Types

0

10

20

30

40

50

60

70

80

90

100

110

120

130

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

x 1m

15k

g ca

rtons

Citrus 00-07 Citrus 07-22 Citrus 05-20

Page 7: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Conclusions

SA Citrus industry in phase of 90M 15kg cartons– 10% deviation means = +/- 9M cartons– Change of a count size = 10% deviation

Looking at 110 million cartons

Page 8: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

HOW LONG INTO THE FUTURE?

Looking at the scenario over the next five years

NDA TRADE AWARENESS WORKSHOP

Page 9: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Risk Factor # 1

INTRODUCTION OF NEW PEST/DISEASE OR CHANGED STATUS OF EXISTING

PEST/DISEASE

(Phytosanitary)

NDA TRADE AWARENESS WORKSHOP

Page 10: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

DEFINITION PHYTOSANITARY

The ability of southern Africa to deal with phytosanitary requirements of trading partners.

The ability to ensure no new pests and diseases become established.

NDA TRADE AWARENESS WORKSHOP

Page 11: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

PHYTOSANITARY: HIGH ROAD AND LOW ROAD

HIGH ROADGovernment is well equipped to

deal with phyto issues raised by trading partners, research is available to contest challenges, new innovation and treatments are developed.

Government has a well thought through early warning system and eradication/reaction plan.

LOW ROADGovernment fails to capacitate

to address phyto challenges, research results not available to meet challenges, no new tools to battle phyto issues are developed.

Southern Africa becomes exposed to establishment of new pests, crisis management ensues (and fails)

NDA TRADE AWARENESS WORKSHOP

Page 12: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Risk Factor # 2

ABILITY TO PRODUCE CITRUS OF THE DESIRED QUALITY

NDA TRADE AWARENESS WORKSHOP

Page 13: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

DEFINITION OF QUALITY

Those factors that will make the product attractive to the buyer.

Includes compliance with a number of buyer requirements:

Appearance Size Taste (sugars, acids etc) Range of cultivars

Consumer safety Traceability Ethical production Environmental aspects Packaging

NDA TRADE AWARENESS WORKSHOP

Page 14: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Quality – high road and low road

HIGH ROADGrower skills and capacity are

maintained (or improved) ensuring growers produce quality products, packaging is enhanced to assure quality retention, standard setting and policing mechanisms remain (are improved), investment in research and technology by public and private is increased, leading to a bigger pool of expertise, immediate access to information and new cultivars.

LOW ROADGrowers lack skills and capacity to

produce to the required global standards, no investment in packaging improvements, standard setting is deregulated and quality assurance inspections cease, government does not rise to the challenge of assisting growers with research and technology funding (leading to a brain drain), information is proprietary and not shared, no access to new cultivars.

NDA TRADE AWARENESS WORKSHOP

Page 15: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Risk Factor # 3

Government Capacity

NDA TRADE AWARENESS WORKSHOP

Page 16: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

DEFINITION GOVERNMENT

Governments ability to enact industry friendly policies, to implement these policies and to police them.

NDA TRADE AWARENESS WORKSHOP

Page 17: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

GOVERNMENT: HIGH ROAD AND LOW ROAD

HIGH ROADGovernment instills confidence

in the agriculture sector by adopting policies that ensure rights and promote investment. Government sorts out land restitution backlogs, and brings certainty into the process.

Government employs the necessary capacity to be able to do its job well.

LOW ROADGovernment decides that

support of activist groups more important than agricultural growth and food security, and goes along a path of redistribution no matter what the outcome.

Government employs staff that are incompetent and unable to deliver.

NDA TRADE AWARENESS WORKSHOP

Page 18: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Risk Factor # 4

Costs of getting the produce produced, packed, stored, transported and distributed increase to unprofitable levels

NDA TRADE AWARENESS WORKSHOP

Page 19: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

DEFINITION: SUPPLY CHAIN COSTS

Specifically referring to big ticket items: People, fertilizer, chemicals, packaging, transport (oil).

NDA TRADE AWARENESS WORKSHOP

Page 20: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

SUPPLY CHAIN COSTS: HIGH ROAD AND LOW ROAD

HIGH ROAD

Oil prices meteoric rise is halted (and reversed), climatic factors improve and global inflationary trend comes to an end. Supply and demand for essential inputs comes into balance.

LOW ROAD

Oil prices continue meteoric rise, global recessionary factors continue, demand for inputs outweighs supply (with resultant price increases).

NDA TRADE AWARENESS WORKSHOP

Page 21: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Risk Factor # 5

Infrastructure cannot cope with demand to transport, store, handle and ship produce

from southern Africa

“All Dressed Up And No Place To Go”

NDA TRADE AWARENESS WORKSHOP

Page 22: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

DEFINITION INFRASTRUCTURE

In this context refer to infrastructure necessary to get product to port (road and rail), infrastructure at the ports in SA (terminals, plug in points, cranes etc), ships and containers and infrastructure at port of arrival.

Availability of necessary infrastructure and equipment to ensure integrity of cold chain.

NDA TRADE AWARENESS WORKSHOP

Page 23: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

INFRASTRUCTURE: HIGH AND LOW ROAD

HIGH ROADGovernment invests heavily in

rail and incentivises movement off road, ports have necessary equipment and personnel to perform as well as (or better than) those of competing ports, containers and conventional ships available as needed (or planning done to negate impact of shortfall).

Ports of entry invest in required infrastructure.

LOW ROADRail continues to deteriorate,

more road freight leads to more congestion, ports do not invest as required, unavailability of containers, plug in points etc. compromising ability to deliver a quality product as required by buyers. Buyers go elsewhere.

Infrastructural development at ports of discharge not improved.

NDA TRADE AWARENESS WORKSHOP

Page 24: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Other Government / industry challenges

Plant Bio security- take the leading role PPECB – capacity Industry Stats –legislation to standardize pallet

codes & EDI codes Trade – more bi-lateral talks, address the duty

rates Brain drain Labour scarcity

28 August 2008 NDA TRADE AWARENESS

WORKSHOP

Page 25: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

OUR ASSESSMENT

Quality Govt Costs Phyto Infrastructure

High Road . .Low Road . . .

NDA TRADE AWARENESS WORKSHOP

Page 26: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

MARKET ACCESS

Page 27: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

The basis for non-discriminatory, fair, predictable and transparent international trade is the set of rules that national governments have agreed to follow

1995

WTO-SPS Agreements

1995

Page 28: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Explicitly states that countries retain their right to take/implement measures to protect human, animal and plant health

Countries must provide reliable information to trading partners regarding the presence of pathogens and pests within a country

Countries must base these protection measures on scientific facts

WTO

Page 29: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

WORLD FRESH CITRUS EXPORTS 2006/2007 (Thousand tons)

Page 30: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

South Africa is the Top Non-EU Fresh Citrus Exporter

0

0.2

0.4

0.6

0.8

1

1.2

1.4

S Africa USA Turkey Argentina China Mexico MaroccoMillio

n M

etr

ic T

on

2006/07 2007/08

Page 31: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

2002 2003 2004 2005 2006

All Fruit Citrus

South African Fresh Produce Exports (Tons)

Page 32: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

COMPETITIVENESS IN GLOBAL CITRUS ARENA

GAIN: Opening of new markets

RETAIN: Ongoing inputs to keep existing markets open

OPTIMISE: Ongoing inputs to improve terms and scope of access to existing markets

Page 33: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

COMPETITIVENESS IN GLOBAL CITRUS ARENA

Identify phyto trade restrictions

Provide scientific evidence to overcome phyto trade restrictions

Page 34: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

CHINA

Page 35: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

EU

Page 36: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

JAPAN

Page 37: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

SOUTH KOREA

Page 38: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

USA

Page 39: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Bactrocera invadens

Page 40: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Bactrocera invadens

Page 41: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Bactrocera zonata

Page 42: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATSBactrocera zonata

Page 43: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Citrus canker

NEW PHYTO THREATS

Page 44: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Citrus canker

Page 45: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Asiatic greening disease and its primary vector Diaphorina citri

NEW PHYTO THREATS

Page 46: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Diaphorina citri

NEW PHYTO THREATS

Diaphorina citri

Page 47: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Pseudocercospora angolensis

Page 48: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Pseudocercospora angolensis

Page 49: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Citrus propagation material - Angola

NEW PHYTO THREATS

Citrus Canker

Citrus Greening (American and Asian)

Citrus Variegated Chlorosis

Leprosis disease

Sudden death

Page 50: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

NEW PHYTO THREATS

Citrus propagating material - Angola

Page 51: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

28 August 2008

Some other stats

In 2008 RSA should export 90 million cartons of citrus

Value at packshed door – R 4.5 billion rand Area under citrus is 56 623 ha’s Provides about 52 000 direct and upstream

annualized jobs jobs at 0.93 jobs per ha. Eastern cape ha’s – 10 054 ha’s

NDA TRADE AWARENESS WORKSHOP

Page 52: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

IDC Riverside development initiative

Phase 1– rehabilitating 275 ha citrus & pomegranates in Kat River, Tyumie &

Lower Keiskamma over next 2 years– 9 BEE farmers loans approved,

Phase 2 – Developing a further 536 ha’s on 9 business entities, over next 3 years– Includes 4 cpa’s, one workers trust and the remaining are individual

family businesses or cc’s Riverside provides technical, administrative packing and marketing support All farms are clustered around Riverside packing, cooling and marketing

operations

Page 53: AN OVERVIEW OF THE SOUTHERN AFRICAN CITRUS INDUSTRY

Enkosi ,Ndiyabulela Thank you$ Dankie

QUESTIONS ?

28 August 2008 NDA TRADE AWARENESS

WORKSHOP