an introduction

We started as a group of three friends, with one idea

the idea

Make life a little bit better and a little bit easier

our little family of juice

 .

background

Source: Annual accounts , innocent 2007 budgetNotes: PJs 2005 revenue based on 2004 revenues and sales from AC Nielsen Scantrack

innocent

PJs

Launching in 1999, we are now the UK’s leading smoothie brand

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20

40

60

80

100

120

140

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

CompanyRevenue

£ M

one thought

Being sustainable has been important right from the beginning

Create a business we can be proud of

We have a clear strategy that will help us achieve this goal

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce100% healthy, 100% natural

drinks

Produced by a green powered, carbon efficient

business

Sharing some of the wealth created with people who deserve it

sustainability strategy

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a green powered, carbon efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

We strive to buy our fruit from farms that go the extra mile in terms of

looking after their workers and the environment

giving something back

And to give something back we support charitable projectsin the countries where we source our fruit

In the UK an increasing proportion of consumersare prepared to pay more for ethical products,

45%

53%

0%

10%

20%

30%

40%

50%

60%

2000 2005

Percent of consumers

agreeing

Source: nVision ResearchBase: 1000 adults 16+, UK

paying more for ethics

spreading the word

So we make sure we tell our drinkers

All our bananas come from Rainforest Alliance certified plantations. The Rainforest

Alliance champions farm workers’ rights and promotes positive growing practices that benefit ecosystems and encourage biodiversity. We love them.

looking to the future

Our current energies are devoted to increasing the amount and range of fruit certified