an integrated approach to workplace health promotion

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    BY CORDIA CHU

    An Integrated Approach to

    Workplace Health Promotion

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    Session Objectives

    At the end of the report, we will be able to discuss anintegrated approach to workplace health promotion.Specifically:

    1. Review the basic framework of Workplace HealthPromotion (WHP);

    2. Explain the relationships between WHP and

    Occupational Health and Safety (OHS)

    3. Describe the future of WHP in research

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    Concept Terms

    -People-Environment

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    Concept Terms

    Health Promotion

    -The process of enablingpeople to increase

    control over, and toimprove their health

    -Ottawa Charter

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    Concept Terms

    Workplace Health Promotion (WHP) Refers to the educational, organizational or economic

    activities in the workplace that are designed to improvethe health of workers and therefore the community atlarge.

    This involves workers and management participation ona voluntary basis in the implementation of jointly agreedprograms which utilize the workplace as a setting for

    promoting better health.-NSCHPWP, 1989

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    Rationale for WHP

    The workplace provides a favorable framework forhealth promotion.

    It is designed to reduce inequality in health.

    It promotes a healthy workforce which is great forbusiness.

    - Good health is good business

    Integral part of the Corporate Culture

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    Rationale for WHP

    The workplace has been shown as a highly effective place toimplement health promotion programs, achieving not onlyhigh participation and adherence rates but also significantbenefits for both employers and employees. The benefits of

    promoting health flow on, not only to workers and theirfamilies, but to businesses and the community at large interms of better health and reduced costs. The long termbenefits to Australian society as a whole will include

    reduced distress from illness and disease, reduceddemands on public health systems, plus greater workforce

    participation andimproved quality of life

    -Ken Hayward, Queensland Minister for Health

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    WHP Strategies

    The use of interrelated implementation approaches

    - Lower level

    - Medium level

    - Higher levelMANAGEMENT

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    WHP Strategies

    Involvement of workers in the planning andimplementation Build community support

    Assess work-site culture and social norms

    Solicit top management and union support

    Use employee input in planning

    Provide ongoing programming with environmental and socialsupports

    Conduct periodic program evaluation

    -Sorensen, Glasgow and Corbett Model

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    WHP Strategies

    Key Stages in the development of WHP Programs

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    WHP Strategies

    Program Stages

    1. Determination of needs

    2. Setting of the goals and objectives

    3. The use of community resources4. Determination of strategy to use

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    WHP Strategies

    Evaluation Process

    A continuous, systematicprocess of observing,recording and objectively judging the process and

    results of a program. Not an end in itself, but rathera means to an end, it should be an integral partofany health promotion activity from its initial

    planning stages to the program finish.

    - NSCHPWP

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    Evaluation not only involves assessment ofoverallhealth outcomes, but also changes in the workplaceenvironment and culture, effectiveness of overallhealth promotion strategies and program specificachievements methodology

    Knowledge and skills in: Expert knowledge in the workplace

    Sound evaluation

    Health promotion theories and techniques

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    Some problems in WHP evaluation

    Are the benefits worth the cost? At what cost is thebenefit achieved? Benefits may not be immediate, tangible or measurable

    Participation rates may be deceptive

    Severe methodological flaws in cost-effectiveness orcost-benefit assessment

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    WHP strategies

    WHP Evaluation Stages

    1. Establishing baseline data

    - Demographic, Environment, Industry-

    specific health problems/risk factors,Organizational features, Literaturereview/data collection

    2. Process evaluation

    - appropriateness, quality and timelinessof methods

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    WHP strategies

    WHP Evaluation Stages3. Impact evaluation

    -Focus on specific program activities,identification of extent of changes to

    relevant awareness, knowledge, attitudes,beliefs, skills, behavioral intentions andactual participants behaviors

    4. Outcome evaluation- Examination of the long-term effects ofthe overall WHP program (goalattainment)

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    WHP and OHS

    Concern about boundaries of WHP and OHS Threat that WHP will subsume OHP

    Fear that important gains in OHS will be undermined

    Danger that WHP will substitute/eliminate safety issues

    Basic difference is the legal framework

    Delineation is difficult especially in workers chronic

    illness

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    Future Directions of WHP

    Link of WHP and OHS Common fundamental factors

    Clear objectives and valid criteria for evaluation of

    WHP programs

    Future research Broader samples

    Workers perspective of WHP needs

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    Conclusions

    Workplace is one of the most important settings topromote a nations health

    Behavioral change approach is not adequate, butmust also include organizational policy andenvironmental aspect consideration

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    Reference

    Chu C. An integrated approach to workplace healthpromotion. In: Chu CM, Simpson R, eds.Ecological publichealth : from vision to practice . Institute of Applied

    Environmental Research, Griffith University ; Toronto :Centre for Health Promotion, University of Toronto, 1994.