An Industry Up in the ....

by Bob Snyder

Expressions in English that mean you are SOLID...--Well Grounded--Both Feet on the Ground

GET YOUR HEAD

OUT OF THE

CLOUDS

You know what they say...

“Fog is just low flying Clouds...”

Can’t Build Without Standards

• Now, there are only two kinds of people thinking about Cloud Computing: those who believe it is the future of information technology and those who are in complete denial.

• ...the natural evolution of computing is to become a utility

Barry X Lynn, CEO 3Tera

What you describe as Cloud Computing depends upon where you stand in the

industry, who your partners, customers and suppliers are.

Science 19 February 2010:Vol. 327. no. 5968, pp. 970 - 971DOI: 10.1126/science.1185138Prev | Table of Contents | Next Perspectives Atmospheric Science: Can We Understand Clouds Without Turbulence?E. Bodenschatz,1,2 S. P. Malinowski,3 R. A. Shaw,4 F. Stratmann5 Just over 50 years ago, Henry Houghton published an essay in Science entitled "Cloud physics: Not all questions about nucleation, growth, and precipitation of water particles are yet answered" (1). Since then, understanding of cloud processes has advanced enormously, yet we still face some of the basic questions Houghton drew attention to. The interest in finding the answers, however, has steadily increased, largely because

clouds are a primary source of uncertainty in projections of future climate (2). Why is our understanding of cloud processes still so inadequate, and what are the prospects for the future?

stratuscumulonimbuscumulusstratocumulusnimbostratusaltostratusaltocumuluscirrostratuscirrocumuluscirrusnacreousnoctilucent

CLOUDS IN THE IT TROPOSPHERE

Stratus INFRASTRUCTURE & DATA STORAGE

Alto PLATFORM

Cirrus APPLICATIONS

What Microsoft Says...

What Microsoft Says...

What Microsoft Says...

What Microsoft Says...

What Microsoft Says...

The War is Over.

Consumer IT Business IT

M2M

The Connected Age

Four Types of SMBs

• The laggards (16%) have a basic infrastructure and limited willingness to invest in the near term.

“HELMUT”

2010 –IDC’s European Vertical Markets recently released a new report, which clusters the Western European Small and Medium-sized Business (SMB) business

environment.

• Wait-and-see companies (36%) have a solid deployment of IT but prefer to wait until technology is mature and widely present in the market before engaging in other significant IT investments.

Four Types of SMBs

“MARIE”

Not Everyone Looks on Clouds as White, Fluffy & Friendly

• IT-oriented companies (21%) have a solid IT deployment and a high propensity to invest further.

Four Types of SMBs

“MARC”

• The fast followers (16%) cluster despite a lower-than-average adoption of IT is the most keen to close the technology gap with early adopters.

Four Types of SMBs

“HARRY”

Channel Partners

• Come in similar flavours to match their SMB customers

• If they can transform themselves, they can’t transform their customer’s business

• Issues surround the financial aspect of climbing on-board the CLOUD

The role of the channel in the Cloud World....

Need to Shift Our Outlook

Channel Partners

• It wouldn’t be a “sea-change” if no one got swamped...

• Battle for who will educate the market

• The emergence of new players• The re-defining of distributors• A foot in one world, the other in

the other

WHAT DO VALUE-ADDED RESELLERS THINK ABOUT THEIR ROLE IN CLOUD COMPUTING?

Capgemini Sees Real Demand

• "If we were having this discussion a year ago, I think we would have said it was an interesting hype, but that we haven't quite worked it out yet and we haven't got enough experience," says David Boulter, VP of this newest group.

• “Ultimately, all companies will use aspects of cloud computing and services...”

CAPGEMINI’s Infostructure Transformation Services launched this year!

Still Hardware Opportunities...

IT’S BEAUTIFUL BUT IF THE REAL ESTATE CAN’T

SUPPORT YOU, WHAT’S IT WORTH?

EVERY CLOUD COMES WITH A SILVER LINING

Dive in Yourself

To sell it, you have to understand it...

To understand it, you have to use it yourself

An Industry Up in the ....

by Bob Snyder

AIR.

CHANNEL MEDIA EUROPE...

publishers of industry eNEWSLETTERS

for channel

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