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© 2007 Advanced Media Strategies LLC

Technology: Threats & Opportunities

An Brief Tour of IPTV: Capabilities, Technologies & Roadmap

December 4, 2007 Steven Hawley

Advanced Media Strategies LLC [email protected]

2007 Symposium on Racing


Presentation Outline

• 1: What is Broadband TV?

• 2: What is IPTV?

• 3: Other types of TV what Broadband TV isn’t

• 4: The true meaning of Broadband TV and IPTV

• 5: The Road Ahead

• 6: Opportunities (not threats)


What is Broadband Television?

The delivery of Live Video (TV), VideoonDemand, Web and/or text content, to a player (software or hardware), via a broadband IP network.

– Content may be:

– Live (Multicast, Unicast or streamed) or a combination of these

– Ondemand (precached) for nearinstant playback

– Streamed to a local device (computer, settop box or mobile)

– Supported by a twowaycapable network (for interactivity)


Types of Broadband TV . . .


Internet Video: YouTube

Source: YouTube


Internet TV: Joost

Source: Joost


Major League Baseball video mosaic

Source: Major League Baseball


IPTV: Another type of Broadband TV

“Looks like TV”

Source: Microsoft Corp.


Placeshifting: Sling Media SlingBox

Source: Sling Media


Time & Placeshifting: TiVo To Go

Source: TiVO Corp.


What is IPTV?

Internet Protocol Television: The secure delivery of multichannel TV, video ondemand, text and Web content to a dedicated consumer electronics device (settop box, mobile, portable), via a managed broadband IP network, such as a Telco.

– True Broadcast quality – BIG gamble (and big payoff) for the Telcos – Telcos had to do it (Cable offering voice, data)


Types of IPTV providers

• Telcos – Top ILECs worldwide (National, Regional major incumbents)

– Midtier and rural telcos (> 200 in US) – Cooperatives / Consortia

• Utilities – Public utility districts; many in US – Power companies; many in Europe

• Municipalities – Individual communities

• Publicprivate partnerships


IPTV: Main Menu

• Single access point to: – Live TV – Ondemand – WebonTV – Interactive games

– Personal portal

– Settings – Parental controls

Source: ANT Ltd and Telecom Italia


Content partnerships (TV): PCCW

Source: PCCW


Content Partnerships: PCCW


IPTV: Interactive Program Guide

• Find “Live” TV programs

• See what’s on later

• Select and watch

Source: Kasenna Inc.


IPTV: Video on Demand

• Search for titles

• See Program Info

• Purchase the video

• Service models include – Movieson demand

– Subscription video on demand

– Free (promo) video on demand

Source: Myrio (a unit of Nokia Siemens Networks)


Video release windows

0 1 2 3 4 5 6 7 12 18 24 36 42 48+

Month

Theatrical Release

Airlines and hotels

Video Stores

PayPer View

Premium Channels

Network Firstrun

Syndication

Web

VideoonDemand


“The Long Tail”

Origin: Wired, October 2004

Objective: Extend the revenue generating lifespan of content


IPTV: Digital/Personal Video Recorder

“Timeshifted” TV

• Request now

• View Later • Playback on TV

• Playback on other devices

• Control from mobile or Web browser

Source: Minerva Networks


IPTV: CallerID on TV

• Incoming caller ID

• Screen your calls

• Click the remote to send to voice mail

Source: Orca Interactive


IPTV: WebonTV

• Content is “re purposed” from the Internet

• Must be formatted for a TV screen

Source: OpenTV Inc


IPTV: Games on TV

Can be interactive and mixed with live TV programming



IPTV: Personal Media Sharing


• Personal pictures, movies, sounds, music…

• Content could be on PCs, server or settop box


Verizon: Wholehome networking

Source: Verizon Communications


New selling opportunities, via TV

• Sell Addon items associated with programming

• Ringtones • Soundtrack • DVD

• Could be associated with time (voting, polling, wagering where legal…)

Source: Minerva Networks


IPTV Value Chain

Studios

Adverti

sers

TV Programmers

Production

Subscriber Service Provider’s Facilities

Software iTV Apps Middleware EncryptionCA Databases Web server Mail server Firewall Admin server Backoffice Billing

Headend Satellite & Terrestrial Receivers, Backhaul, Video Encoders, VOD Servers

CO / RCO / Field: Switches, Routers

Customer Premises

Client Software User Interface, TV Apps, Client Middleware, Execution environment STB OS

CPE TVset(s) Settop Box(es), Network termination, Router/Modem, Residential Gateway, Telephones Inhome content distribution

“Last Mile(s)”

Access

ADSL VDSL PON Ethernet

IGMP RTSP

Network Admin Provision’g Quality of Service

Managing Multicast & Unicast to network’s edge

Content ingest for p

rocessing


Many moving parts . . .

Consumer Devices

Headend content processing Network

Content

Applications

Control & Management

Infrastructure

Middleware Content Protection / DRM OSS/BSS

Program Guide VOD, PVR Interactive TV, WebonTV

Live TV, Music Movies Games

TV / STB PCs, Media Centers Mobile, Nomadic devices


What ISN’T Broadband TV?

• Direct Broadcast Satellite TV (Dish, DirecTV)

• Cable TV (Comcast, TimeWarner, et al)

– Although IP is on the roadmap for Cable operators

• OvertheAir analog TV (going away now)

• OvertheAir digital TV (replacing analog)


What BTV & IPTV mean to the consumer

– A fundamental change in the consumer’s relationship with TV programmers, content owners, advertisers and service providers

– Each consumer can assemble a unique personalized experience

– “Any time, anywhere, any content, any device, any network, in any context”

– Completely on the consumer’s terms


What BTV & IPTV mean to businesses

– A new way to reach “Audiences of one” – An opportunity to multipurpose content assets, to multiple services, multiple devices, multiple consumer groups, etc

– Ability to “read” audience preferences like never before, to better target programming and advertising

– A way to increase revenue across multiple services

– Increased consumer loyalty (“stickiness”)


Transformations Summary

• Push Linear • Cable or Satellite • National & Regional • Locationspecific services

• Tripleplay • Traditional TV business models

• Pull Ondemand • New competitors • Hyperlocal • Any content to any device, anytime

• Multipleplay • Enable new business models

Traditional TV IPTV / iTV


IBM: Future iTV revenue streams


IP services = greatest ad growth


IP service users = new audiences


TV industry Change Drivers


Lets Review . . .

• Online, placeshifted, timeshifted … & traditional

• The concept of the Long Tail (lasts forever)

– Classic games > college alumni…

– Classic races > ???!!!

• Consumers taking charge like never before

• A Revolution in Advertising


IP alternative to Satellite distribution

Source: TelePhoto Technologies Inc


Imagine if this were “clickable”

Source: TelePhoto Technologies Inc

And… imagine it over IP networks


Where IPTV is going… Content view


It isn’t just theory: PCCW

QuickTime™ and a TIFF (LZW) decompressor

are needed to see this picture.


Technology: Threats & Opportunities

An Brief Tour of IPTV: Capabilities, Technologies & Roadmap

December 4, 2007 Steven Hawley

Advanced Media Strategies LLC [email protected]

2007 Symposium on Racing

an brief tour of iptv - ua-rtip.org brief tour of iptv: ... iptv: interactive program guide ......

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