Amy Walsh amyjowalsh@yahoo.com 3710 N Janssen Avenue. • Chicago, Illinois 60613• (415) 378-8132 OBJECTIVE: To obtain a position within an organization where the skills acquired from extensive experience in all aspects of Strategic Marketing, Brand Management, Media Buying, Campaign Management, and Budgeting can be utilized to their fullest. SUMMARY: •Market Development Highly experienced in consultative services; assessing clients true needs and expectations, and building lasting professional relationships. Grow and deepen market channels through careful attention to relationship cultivation, leading to exceptional client base development and retention. PROFESSIONAL EXPERIENCE Freelance Marketing Chicago, Illinois January 2016-Present (Clients Dreamdry, Skinny Souping) •Develop marketing plans for “Dreamdry” (National luxury blowout bar) increasing store traffic and acquiring new customers. •Develop and manage PR plan for “Skinny Souping” resulting in national media coverage and increase of sales. CB2. Chicago, Illinois January 2013 –May 2016 Regional Marketing Manager - Events and Promotions • Shopper Marketing: Manage all in store Marketing efforts for CB2 internationally (13 stores total) *Develop regional marketing plans to reach and convert new customers. Create strategic business partnerships for CB2, resulting in over 250%+ store traffic and 200% in sales * Develop in store charity programs, partnering with national non profits and raising over $30k to help end Hunger. •Develop yearly Promotional Calendar, including strategy, marketing message and consumer offers. Analyze competitor promotional activity. •Work closely with various departments (Creative Team, Store Operations, Advertising agency, Store Communications, Store Planning, Store Associates) to make sure all Marketing efforts are effectively communicated and executed. The Gap, Inc., Chicago, Illinois 2000 to 2003 Senior Marketing Manager •Managed marketing, creative planning, and messaging for OldNavy.com and on-line media.

•Worked closely with brand manager and internal creative team to ensure consistency in look of media collateral. Accomplishments ! Developed and implemented unique promotions with third parties such as AOL. Planned yearly marketing messages and plans. The Wedding Channel, San Francisco, California 1999 to 2000 Marketing Manager •Collaborated with all internal departments as creative manager for marketing messages. Accomplishments ! Conceived, designed, and executed strategic campaigns within web and print media. Self Magazine (Condé Nast Publications), New York, New York 1998 Merchandising Manager •Collaborated in the concept design/execution of consumer awareness events and marketing. •Produced marketing events for current advertisers: Avon, Nutrigrain, Hanes, Elli Lilly, Champion, Eternity perfume, etc. Accomplishments ! Served on the team to produce Self Magazine’s annual “Workout in the Park”: brought in over 5,000 participants for this signature event. /signage nationally, as key liaison for all 3 brands to licensees. The Gap, Inc., San Francisco, California 1995 to 1997 Media Planner •Responsible for planning and buying of all forms of media for the Gap division. •Managed a $100MM+ budget, working closely with Gap stores to ensure effective advertising. Accomplishments ! Travelled extensively seeking out and purchasing premium outdoor space. EDUCATION: University of California - Santa Cruz, Santa Cruz, California Conferred 1992 Received Bachelor of Science degree in Sociology