amrit e-commerce project
DESCRIPTION
Dezyne E'Cole College BCA Student WorkTRANSCRIPT
Information Technology
Amrit Barotia BCA 3rd year Bachelor of Computer Application
Dezyne Ersquocole CollegeAjmer
wwwdezyneecolecom
Submitted By
Electronic Commerce
ACKNOWLEDGEMENT
I Am Thankful To Dezyne Ersquocole College To Help In Making This Project On E-Commerce A Special
Thanks To Ms Jyoti Phulwani to Guide Us Step By Step in the Marking of This Project Report
Thanking You
Amrit Barotia BCA-3rd Year
Bachelor Application Computer
CONTENTS
1 Chapter 1
Introduction
2 Chapter 2
Electronic Commerce and the World Wide Web
3 Chapter 3
Architectural Framework for Electronic Commerce
4 Chapter 4
Technology Behind the Web
5 Chapter 5
Network Security and Firewalls
6 Chapter 6
Electronic Commerce Companies
7 Chapter 7
Pictorial Representation E-Buying Methodology
8 Chapter 8
Conclusion
Chapter 01
Introduction
Every Individual of company that wants to make money and become the next Microsoft needs
to understand the market potential business implication and technological foundation of
electronic commerce But what is electronic commerce everybody is technical and business skills
are needed to be successful
Companies and consumers are discovering that global networking and other technological
innovations are powerful assets if used as competitive weapons in their day to day activities
E-Commerce is associated with the buying and selling of information products and services via
computer network today Consumer desires are very hard to predict pinpoint or decipher in
electronic markets whose shape structure and population are still in early stages Need
envisioned include entertainment on demand including 500 channels TV video on demand
games on demand electronic retailing via catalogues and kiosks and home shopping networks
In future viewers will decide that they want see and when they want to participate and successful
market place are expected to those that cater to consumerrsquos loneliness boredom education
and carrierin a highly competitive society where neighbors seldom talk to one another these
outlets give consumer someone to talk after going home Letrsquos take a look at the conditions in
the ldquoNEW Economyrdquo with respect to retail industry Consumers are pushing retailers to the wall
demanding lower prices Better quality and a large-section of in-season goods Retailers are
scrambling to fill the order They are slushing back-office cost producing profit margins
producing cycle-times buying more wisely and marking huge investment in technology They are
revamping distribution channels to make sure that warehouse cost are down by reducing their
average inventory levels and coordinating the consumer demand and supply pattern
In the push to reduce prices more and retailers are turning to overseas suppliers in part because
of cheaper labour cost Retail are the immediate line of fire and had to do the cost cutting They
put the pressure on the manufacturer and then the supplier end of the pipeline
Electronic Commerce is forcing companies to rethink the existing ways of doing target marketing relationship marketing and even event marketing Adaptation would include moving towards computerized ldquoPaperlessrdquo operations to reduce trading cost and facilitate the adoption of new business process Japanese approach JIT (Just in Time) system total quality control and quality circles are focused
now for delivery of goods through electronic commerce
Chapter 02
Electronic Commerce and the World Wide Web
we have broadly defined electronic commerce as a modem business methodology that address
the desire of firms consumers and management to cut costs while improving the quality of
goods amp inversing the speed of services The need for electronic commerce stems from the
demand within business government to make bustles use of computing that is better apply
computer technology to improve business process and information exchange both within an
enterprise and across organizations In short electronic appears to be an integration force that
represents the digital converge of twenty- first century business application and computing
technologies
Electronic commerce application emphasis the generation and exploitation of new business
opportunity and to use the popular buzzword ldquogenerate business valuerdquo For instance when
buyer-seller transaction occur in the electronic market place information is access observe
arrange and sold in different ways in fact the information about a product of service is separated
from the physical product from services and has become important on its own In some case
the information can become as crucial as his actual product of services In term of its effects on
a companyrsquos in short information ways business transaction are creating new ways of doing
business and even type of business
Electronic commerce applications are quite varied In the most common from e-commerce is
also used to donate the paperless exchange of business information using EDI electronic mail
(e-mail) electronic bulletin boards electronic funds transfer (EFT) and other similar
technologies These technologies are normally applied in high-payoff areas recognizing that
paper handling activities usually increases expenses without adding value On the other hand
the electronic commerce is used to describe a new online approach to perform traditional
functions such as payments and funds transfer other entry and processing invoicing inventory
management cargo tracking electronic catalogues and point-of-sale data gathering More
recently companies have realized that the advertising marketing customer support functions
are also part of electronic commerce application domain The nosiness function act as initiators
to the entire order management cycle that incorporates the more established notions of
electronic commerce as an umbrella concept to integrate a wide range of new and old
applications
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
ACKNOWLEDGEMENT
I Am Thankful To Dezyne Ersquocole College To Help In Making This Project On E-Commerce A Special
Thanks To Ms Jyoti Phulwani to Guide Us Step By Step in the Marking of This Project Report
Thanking You
Amrit Barotia BCA-3rd Year
Bachelor Application Computer
CONTENTS
1 Chapter 1
Introduction
2 Chapter 2
Electronic Commerce and the World Wide Web
3 Chapter 3
Architectural Framework for Electronic Commerce
4 Chapter 4
Technology Behind the Web
5 Chapter 5
Network Security and Firewalls
6 Chapter 6
Electronic Commerce Companies
7 Chapter 7
Pictorial Representation E-Buying Methodology
8 Chapter 8
Conclusion
Chapter 01
Introduction
Every Individual of company that wants to make money and become the next Microsoft needs
to understand the market potential business implication and technological foundation of
electronic commerce But what is electronic commerce everybody is technical and business skills
are needed to be successful
Companies and consumers are discovering that global networking and other technological
innovations are powerful assets if used as competitive weapons in their day to day activities
E-Commerce is associated with the buying and selling of information products and services via
computer network today Consumer desires are very hard to predict pinpoint or decipher in
electronic markets whose shape structure and population are still in early stages Need
envisioned include entertainment on demand including 500 channels TV video on demand
games on demand electronic retailing via catalogues and kiosks and home shopping networks
In future viewers will decide that they want see and when they want to participate and successful
market place are expected to those that cater to consumerrsquos loneliness boredom education
and carrierin a highly competitive society where neighbors seldom talk to one another these
outlets give consumer someone to talk after going home Letrsquos take a look at the conditions in
the ldquoNEW Economyrdquo with respect to retail industry Consumers are pushing retailers to the wall
demanding lower prices Better quality and a large-section of in-season goods Retailers are
scrambling to fill the order They are slushing back-office cost producing profit margins
producing cycle-times buying more wisely and marking huge investment in technology They are
revamping distribution channels to make sure that warehouse cost are down by reducing their
average inventory levels and coordinating the consumer demand and supply pattern
In the push to reduce prices more and retailers are turning to overseas suppliers in part because
of cheaper labour cost Retail are the immediate line of fire and had to do the cost cutting They
put the pressure on the manufacturer and then the supplier end of the pipeline
Electronic Commerce is forcing companies to rethink the existing ways of doing target marketing relationship marketing and even event marketing Adaptation would include moving towards computerized ldquoPaperlessrdquo operations to reduce trading cost and facilitate the adoption of new business process Japanese approach JIT (Just in Time) system total quality control and quality circles are focused
now for delivery of goods through electronic commerce
Chapter 02
Electronic Commerce and the World Wide Web
we have broadly defined electronic commerce as a modem business methodology that address
the desire of firms consumers and management to cut costs while improving the quality of
goods amp inversing the speed of services The need for electronic commerce stems from the
demand within business government to make bustles use of computing that is better apply
computer technology to improve business process and information exchange both within an
enterprise and across organizations In short electronic appears to be an integration force that
represents the digital converge of twenty- first century business application and computing
technologies
Electronic commerce application emphasis the generation and exploitation of new business
opportunity and to use the popular buzzword ldquogenerate business valuerdquo For instance when
buyer-seller transaction occur in the electronic market place information is access observe
arrange and sold in different ways in fact the information about a product of service is separated
from the physical product from services and has become important on its own In some case
the information can become as crucial as his actual product of services In term of its effects on
a companyrsquos in short information ways business transaction are creating new ways of doing
business and even type of business
Electronic commerce applications are quite varied In the most common from e-commerce is
also used to donate the paperless exchange of business information using EDI electronic mail
(e-mail) electronic bulletin boards electronic funds transfer (EFT) and other similar
technologies These technologies are normally applied in high-payoff areas recognizing that
paper handling activities usually increases expenses without adding value On the other hand
the electronic commerce is used to describe a new online approach to perform traditional
functions such as payments and funds transfer other entry and processing invoicing inventory
management cargo tracking electronic catalogues and point-of-sale data gathering More
recently companies have realized that the advertising marketing customer support functions
are also part of electronic commerce application domain The nosiness function act as initiators
to the entire order management cycle that incorporates the more established notions of
electronic commerce as an umbrella concept to integrate a wide range of new and old
applications
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
CONTENTS
1 Chapter 1
Introduction
2 Chapter 2
Electronic Commerce and the World Wide Web
3 Chapter 3
Architectural Framework for Electronic Commerce
4 Chapter 4
Technology Behind the Web
5 Chapter 5
Network Security and Firewalls
6 Chapter 6
Electronic Commerce Companies
7 Chapter 7
Pictorial Representation E-Buying Methodology
8 Chapter 8
Conclusion
Chapter 01
Introduction
Every Individual of company that wants to make money and become the next Microsoft needs
to understand the market potential business implication and technological foundation of
electronic commerce But what is electronic commerce everybody is technical and business skills
are needed to be successful
Companies and consumers are discovering that global networking and other technological
innovations are powerful assets if used as competitive weapons in their day to day activities
E-Commerce is associated with the buying and selling of information products and services via
computer network today Consumer desires are very hard to predict pinpoint or decipher in
electronic markets whose shape structure and population are still in early stages Need
envisioned include entertainment on demand including 500 channels TV video on demand
games on demand electronic retailing via catalogues and kiosks and home shopping networks
In future viewers will decide that they want see and when they want to participate and successful
market place are expected to those that cater to consumerrsquos loneliness boredom education
and carrierin a highly competitive society where neighbors seldom talk to one another these
outlets give consumer someone to talk after going home Letrsquos take a look at the conditions in
the ldquoNEW Economyrdquo with respect to retail industry Consumers are pushing retailers to the wall
demanding lower prices Better quality and a large-section of in-season goods Retailers are
scrambling to fill the order They are slushing back-office cost producing profit margins
producing cycle-times buying more wisely and marking huge investment in technology They are
revamping distribution channels to make sure that warehouse cost are down by reducing their
average inventory levels and coordinating the consumer demand and supply pattern
In the push to reduce prices more and retailers are turning to overseas suppliers in part because
of cheaper labour cost Retail are the immediate line of fire and had to do the cost cutting They
put the pressure on the manufacturer and then the supplier end of the pipeline
Electronic Commerce is forcing companies to rethink the existing ways of doing target marketing relationship marketing and even event marketing Adaptation would include moving towards computerized ldquoPaperlessrdquo operations to reduce trading cost and facilitate the adoption of new business process Japanese approach JIT (Just in Time) system total quality control and quality circles are focused
now for delivery of goods through electronic commerce
Chapter 02
Electronic Commerce and the World Wide Web
we have broadly defined electronic commerce as a modem business methodology that address
the desire of firms consumers and management to cut costs while improving the quality of
goods amp inversing the speed of services The need for electronic commerce stems from the
demand within business government to make bustles use of computing that is better apply
computer technology to improve business process and information exchange both within an
enterprise and across organizations In short electronic appears to be an integration force that
represents the digital converge of twenty- first century business application and computing
technologies
Electronic commerce application emphasis the generation and exploitation of new business
opportunity and to use the popular buzzword ldquogenerate business valuerdquo For instance when
buyer-seller transaction occur in the electronic market place information is access observe
arrange and sold in different ways in fact the information about a product of service is separated
from the physical product from services and has become important on its own In some case
the information can become as crucial as his actual product of services In term of its effects on
a companyrsquos in short information ways business transaction are creating new ways of doing
business and even type of business
Electronic commerce applications are quite varied In the most common from e-commerce is
also used to donate the paperless exchange of business information using EDI electronic mail
(e-mail) electronic bulletin boards electronic funds transfer (EFT) and other similar
technologies These technologies are normally applied in high-payoff areas recognizing that
paper handling activities usually increases expenses without adding value On the other hand
the electronic commerce is used to describe a new online approach to perform traditional
functions such as payments and funds transfer other entry and processing invoicing inventory
management cargo tracking electronic catalogues and point-of-sale data gathering More
recently companies have realized that the advertising marketing customer support functions
are also part of electronic commerce application domain The nosiness function act as initiators
to the entire order management cycle that incorporates the more established notions of
electronic commerce as an umbrella concept to integrate a wide range of new and old
applications
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter 01
Introduction
Every Individual of company that wants to make money and become the next Microsoft needs
to understand the market potential business implication and technological foundation of
electronic commerce But what is electronic commerce everybody is technical and business skills
are needed to be successful
Companies and consumers are discovering that global networking and other technological
innovations are powerful assets if used as competitive weapons in their day to day activities
E-Commerce is associated with the buying and selling of information products and services via
computer network today Consumer desires are very hard to predict pinpoint or decipher in
electronic markets whose shape structure and population are still in early stages Need
envisioned include entertainment on demand including 500 channels TV video on demand
games on demand electronic retailing via catalogues and kiosks and home shopping networks
In future viewers will decide that they want see and when they want to participate and successful
market place are expected to those that cater to consumerrsquos loneliness boredom education
and carrierin a highly competitive society where neighbors seldom talk to one another these
outlets give consumer someone to talk after going home Letrsquos take a look at the conditions in
the ldquoNEW Economyrdquo with respect to retail industry Consumers are pushing retailers to the wall
demanding lower prices Better quality and a large-section of in-season goods Retailers are
scrambling to fill the order They are slushing back-office cost producing profit margins
producing cycle-times buying more wisely and marking huge investment in technology They are
revamping distribution channels to make sure that warehouse cost are down by reducing their
average inventory levels and coordinating the consumer demand and supply pattern
In the push to reduce prices more and retailers are turning to overseas suppliers in part because
of cheaper labour cost Retail are the immediate line of fire and had to do the cost cutting They
put the pressure on the manufacturer and then the supplier end of the pipeline
Electronic Commerce is forcing companies to rethink the existing ways of doing target marketing relationship marketing and even event marketing Adaptation would include moving towards computerized ldquoPaperlessrdquo operations to reduce trading cost and facilitate the adoption of new business process Japanese approach JIT (Just in Time) system total quality control and quality circles are focused
now for delivery of goods through electronic commerce
Chapter 02
Electronic Commerce and the World Wide Web
we have broadly defined electronic commerce as a modem business methodology that address
the desire of firms consumers and management to cut costs while improving the quality of
goods amp inversing the speed of services The need for electronic commerce stems from the
demand within business government to make bustles use of computing that is better apply
computer technology to improve business process and information exchange both within an
enterprise and across organizations In short electronic appears to be an integration force that
represents the digital converge of twenty- first century business application and computing
technologies
Electronic commerce application emphasis the generation and exploitation of new business
opportunity and to use the popular buzzword ldquogenerate business valuerdquo For instance when
buyer-seller transaction occur in the electronic market place information is access observe
arrange and sold in different ways in fact the information about a product of service is separated
from the physical product from services and has become important on its own In some case
the information can become as crucial as his actual product of services In term of its effects on
a companyrsquos in short information ways business transaction are creating new ways of doing
business and even type of business
Electronic commerce applications are quite varied In the most common from e-commerce is
also used to donate the paperless exchange of business information using EDI electronic mail
(e-mail) electronic bulletin boards electronic funds transfer (EFT) and other similar
technologies These technologies are normally applied in high-payoff areas recognizing that
paper handling activities usually increases expenses without adding value On the other hand
the electronic commerce is used to describe a new online approach to perform traditional
functions such as payments and funds transfer other entry and processing invoicing inventory
management cargo tracking electronic catalogues and point-of-sale data gathering More
recently companies have realized that the advertising marketing customer support functions
are also part of electronic commerce application domain The nosiness function act as initiators
to the entire order management cycle that incorporates the more established notions of
electronic commerce as an umbrella concept to integrate a wide range of new and old
applications
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter 02
Electronic Commerce and the World Wide Web
we have broadly defined electronic commerce as a modem business methodology that address
the desire of firms consumers and management to cut costs while improving the quality of
goods amp inversing the speed of services The need for electronic commerce stems from the
demand within business government to make bustles use of computing that is better apply
computer technology to improve business process and information exchange both within an
enterprise and across organizations In short electronic appears to be an integration force that
represents the digital converge of twenty- first century business application and computing
technologies
Electronic commerce application emphasis the generation and exploitation of new business
opportunity and to use the popular buzzword ldquogenerate business valuerdquo For instance when
buyer-seller transaction occur in the electronic market place information is access observe
arrange and sold in different ways in fact the information about a product of service is separated
from the physical product from services and has become important on its own In some case
the information can become as crucial as his actual product of services In term of its effects on
a companyrsquos in short information ways business transaction are creating new ways of doing
business and even type of business
Electronic commerce applications are quite varied In the most common from e-commerce is
also used to donate the paperless exchange of business information using EDI electronic mail
(e-mail) electronic bulletin boards electronic funds transfer (EFT) and other similar
technologies These technologies are normally applied in high-payoff areas recognizing that
paper handling activities usually increases expenses without adding value On the other hand
the electronic commerce is used to describe a new online approach to perform traditional
functions such as payments and funds transfer other entry and processing invoicing inventory
management cargo tracking electronic catalogues and point-of-sale data gathering More
recently companies have realized that the advertising marketing customer support functions
are also part of electronic commerce application domain The nosiness function act as initiators
to the entire order management cycle that incorporates the more established notions of
electronic commerce as an umbrella concept to integrate a wide range of new and old
applications
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
DESPITE THE CHANGE taking place business have three goals stay competitive improve
productivity and deliver quality service These goals are the guiding buoys for firms plotting their
course in the turbulent waters of electronic commerce These are other factors that companies
need to keep in mind
First most companies have already made enormous information technology investments to
automate their key internal processes such as purchasing invoicing and other similar function
So some aspects of technology infrastructure for electronic commerce are already in place the
challenge now become how to effecting leverage the investment Second price for computer
hardware and network equipment continue to fall Marking information technology an
appealing investment for many business especially when itrsquos used for high-impact application
such as linking their distributed operations However investment without a clear idea of the
electronic commerce architecture being built would be akin to driving with blinders on As a
result companies that decided that electronic commerce application represent one of the best
strategic investment the can make must first exert effort to understand the technology
understanding electronic commerce application
At first glance it appears that messaging- based technology such as EDI and mail- enabled
applications combined with database and information management service form the technical
Electronic Document Interchange
Electronic
Commerce
Information sharing
Electronic funds transfer (EFT) Electronic Data interchange (EDI)
Collaborative Works Sales Customer Support
Marketing Advertising Corporate
Digital
Library
Electronic Messaging
E-mail Fax
Electronic
Publishing
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
foundation for effecting electronic commerce solution No single one of these technologies can
delivers the fall potential of electronic commerce however we require is an integrated
architecture the likes of which has never been seen before This integrated architecture is
emerging in the form of the wide web (www) As electronic commerce becomes more mature
we are beginning to see sophisticated application being developed on the www Technically and
commercially the www client-server model seems poised to become a dominant technology
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter 03
Architectural framework for electronic commerce
The software framework necessary for building Electronic Commerce applications is little
understood in existing literature In general a framework is intended to define and create tools
that integrate the information found in todayrsquos closed systems and allow the development of E-
commerce applications It is important to understand that the aim of the architectural
framework itself is not to build new database management system data repository computer
languages software agent-based transaction monitors or communication protocols Rather tha
architecture should focus on synthesizing the diverse recourse already in place in corporations
to facilitate the integration of data and
We propound that the electronic commerce application consists of six layers of functionality or
service
1 Application
2 Brokerage services data or transaction management
3 Inter face and support Layers
4 Secure messaging and electronic interchange
5 Middleware and structured document interchange and
6 Network infrastructure and basic communication services
Application services Customer- to- business Business- to business Intra ndash organizational
Brokerage and data management Order processing-mail ndash mail order house Payment schemes- electronic cash Clearing house or virtual mall
Interface layer Interactive catalogue Direct support functions Software agents
Secure messaging Secure hypertext transfer protocol Encrypted e-mail EDI Remote programing(RPC)
Middleware services Structured document (SGMLHTML) Compound documents(OLE open DOC)
Network infrastructure Wireless-cellular radio PCS Wire line= POTS coaxial fiber optics
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
These layer cooperate to provide a seamless transition between todayrsquos computing resources
and those of tomorrow by transparently integrating information access and exchange within the
context of the of chose applicationas seen in above fig electronic commerce applications are
based on several elegant technology But only when they are integrated do they provide
uniquely powerful solutions
In the ensuing discussion of each of these layers we will not elaborate on the various aspects of
the network infrastructure that transports information
Electronic commerce application services-
The application service layer of e-commerce will be comprised of existing and future applications
built on innate architecture These distinct classes of electronic commerce application can be
distinguished customer- to business business- to- business and intra organization
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Customer-to-business Transaction-
We call this category marketplace transaction In a marketplace transaction customers learn
about products differently through electronic publishing buy differently electronic cash and
secure payment systems and have them delivered differently Also how customer allocate their
loyalty may also be different
In light of this organization itself has to adapt to a word where the traditional concepts of band
differentiation no longer hold-where ldquoqualityrdquo has a new meaning where ldquocontentrdquo may not be
equated to ldquoproductrdquo where ldquodistributionrdquo may not automatically mean ldquophysical transportrdquo In
this new environment brand equity can rapidly evaporate forcing firms to develop new way of
doing business
Business-to-business transactions-
We call this category market-link transaction Here business government and other
organizations depend on computer- to- computer communication as a fact an economical and
a dependable way to conduct business transactions Small companies are also beginning to see
the benefits of adopting the some methods Business-to-business transactions include the use
of EDI and electronic mail for purchasing goods and services buying information and consulting
services submitting requests for proposals and receive proposals
For example the current accounts payable process occurs through the exchange of paper
document Each year the trading partners exchange millions of invoices checks purchase
orders financial reports and other transactions Most of the document are in electronic form at
their point of origin but are printed and key-entered at the point receipt The current manual
process of printing mailing and rekeying is costly time-consuming and error-prove Given this
situation and faced with the need to reduce costs small business are looking towards electronic
commerce as a possible saviour
Intra-organizational Transactions-
We call this category market-driven transactions A company becomes market driven by
dispersing throughout the firm information about its customers and competitions by spreading
strategic and tactical decision marking so that all units can participate and by continuously
monitoring their customer commitment by marking improved customer satisfaction an ongoing
objective To maintain the relationship that are critical to delivering superiors customer value
management must pay close attention to service both before and after sales
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Information Brokerage and Management
The Information brokerage and management provides service integration though the notion of
information brokerages the development of which is necessitated by the increasing information
resource fragmentation We use the notion of information brokerage to represent an
intermediary who provides service integration between customers and information provides
given some constraint such as a low price fast service of profit minimization for client
Information brokers for example are rapidly becoming necessary in dealing with the voluminous
amounts of information on the networks As on-line database migrate to consumer information
utilities consumers and information professionals will have to keep up the knowledge and
ownership of all these systems Whorsquos got what How do you use it What do they charge Most
professionals have enough trouble keeping track of files of interest on one or two database
services Will all the complicity associated with larger number of on-line databases and service
bureaus itrsquos impossible to expect humans to do the searchingit will have to be software
programs- information brokers or software agents to use the more popular terms-that act on
searcherrsquos behalf Information brokerage dose more than just searching
Interface and support services
The third layer interface and support services will provide interface for electronic commerce
application such as interactive catalogues and will support directory services-functions necessary
for information search and access These two concepts are very different Interactive catalogues
are the customized interface to consumer application such home shopping An interactive
catalogue is an extension of the paper-based catalogue and incorporates additional feature such
as sophisticated graphics and video to make advertising more attracts
Directories on the other hand operate behind the scenes and attempt to organize the enormous
amount of information and transaction generated to facilitate electronic commerce Directory
service database make data from any server appear as a local file A classic example of a directory
is the telephone white pages allows us to locate people and telephone numbers In the case of
electronic commerce directories would play an important role in information management
functions For instance take the case of buying an airline ticket with several stopovers with the
caveat that the time between layovers be minimized This search would require several queries
to various on-line directories to find empty seats on various airline and then the availability of
seats would be coordinated with the amount of times spent in the airport terminals
Secure messaging and structure document Interchange service
The important fourth layer secure messaging is clear Everyone is business know that electronic
messing is a critical business issue Consider a familiar business scenario you rand over an urgent
fax on Monday and find out on Tuesday that itrsquos still setting on your fax operatorrsquos disk What
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
happened The line was busy and he thought he do try again later Or the number was wrong
he forgot to let you know or you are in London and you need to send a spreadsheet that details
a marketing plan for a product introduction strategy to a co- worker in New York This must be
done today not tomorrow when the courier services would deliver There is a solution to these
common and frustrating problems Itrsquos called integrated messaging a group of computer service
that through the use of a network send receive and combine message
Faxes and larger data files Some better known examples are electronic mail enhance fact and
electronic data interchange
Broadly define messaging is the software that sits between the network infrastructure and the
client or electronic commerce application masking the peculiarities of the environment Other
define messaging as frame work for the total implementation of portable application divorcing
you from the architectural primitive of your system in general messaging products are not
application that solve problems they are enablers of the application that solve problems
Messaging services offer solutions for communicating non-formatted (unstructured) data such
orders shipping notices and in voices Unstructured messaging consist of facts e-mail and form
based system like Lotus Notes Structure documents messaging consist of the automated
interchange of standardized and approve messages between via telecommunication line
Example of structured document messaging include EDI
Messaging is gaining momentum in electronic commerce and seems to have many advantages It
supports both synchronous (immediate) and asynchronous (delayed) message delivery and
processing With asynchronous messaging when a message is sent work continues (software
doesnrsquot wait for a response) This allows the transfer of messages through store-and-forward
methods
The main disadvantages of messaging are the new types of applications it enables-which appear
to be more complex especially to traditional programmers-and the jungle of standards it
involves Because of the lack of standards there is often no interoperability between different
messaging vendors leading to islands of messaging Also security privacy and confidentiality
through data encryption and authentication techniques are important issues that need to be
resolved for ensuring the legality of the message-based transactions themselves
Middleware services
Middleware is a relatively new concept that emerged only recently Like so many other innovations it came in being out of necessity Users in the 1970rsquos when vendors delivered
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
homogenous systems that worked didnrsquot have a need for middleware When conditions changed-along with the hardware and the software the organizations couldnrsquot The tools were inadequate the backlog was enormous and the pressure was over whelming And the users were dissatisfied Something was needed to solve all the interface translation transformation and interpretation problems that were driving application developers crazy
With the growth of networks client-server technology and all other forms of communicating
betweenamong unlike platforms the problems of getting all pieces to work together grew from
formidable to horrendous As the cry for distributed computing spread users demanded
interaction between dissimilar system networks that permitted shared resources and
applications that could be accessed by multiple software programs In simple terms middleware
is the ultimate mediator between diverse software programs that enables them talk to one
another
Transparency
Transparency implies that users should be unaware that they are accessing multiple systems Transparency is essential for dealing with higher-level issues than physical media and interconnection that the underlying network infrastructure is in charge of The ideal picture is one of a ldquoVirtualrdquo network a collection of work-group departmental enterprise and inter-enterprise LANs that appears to the end user or client application to be a seamless and easily accessed whole Transparency is accomplished using middleware that facilities a distributed computing
environment This gives users and applications transparent access to data computation and
other resources across collections of multivendor heterogeneous systems The strategic
architectures of every major system vendor are now based on some form of middleware The
key to realizing the theoretical benefits of such an architecture is transparency Users need not
spend their time to understand where something is Nor should application developers have to
code into their applications the exact locations of resources over the network The goal is for
the applications to send a request to the middleware layer which then satisfies the request any
way it can using remote information
Transaction Security and Management
Support for transaction processing (TP) is fundamental to success in the electronic commerce
market Security and management are essential to all layers in the electronic commerce model
Transaction integrity must be given for businesses that cannot afford any loss or inconsistency
in data For electronic commerce middleware provides the qualities expected in the standard
TP System the so-called ACID properties (Atomicity Consistency Isolation and Durability)
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
World Wide Web (WWW) As the Architecture
Electronic commerce depends on the unspoken assumption that computers cooperate
efficiently for seamless information sharing Unfortunately this assumption of interoperability
has been supported by the realities of practical computing Computing is still a world made up
of many technical directions product implementations and competing vendors This diversity
while good for innovation causes problem as the e-commerce applications try to impose a
certain discipline on the proliferating computers and networks It is ironic that real effect of
computing is all too often then prevention of data sharing due to incompatibilities-
architectures data formats and communication protocols
What does the Web Encompass
The web has become an umbrella for wide range of concepts and technologies that differ
markedly in purpose and scope These include the global hypertext publishing concept the
universal reader concept and the client-server concept
The global hypertext publishing concept promotes the idea of a seamless information world in
which all on-line information can be accessed and retrieved in a consistent and simple way To
access information in this seamless world we will need the ability to address many types of
data-text files images sound files and animation sequences
The universal readership concept promotes the idea that unlike the segmented applications of
the past we can use one application-a universal (or common) user interface-to read a variety
of documents This concept implies that once information is published it is accessible from any
type of computer in any country and that any (authorized) person merely needs to use one
simple program to access it This is accomplished in the web by using a core browser or
application that is augmented by supporting applications The core browser implements only
minimal functionality and attempts to offload more specialized work onto the supporting
applications
The client server concept allows the web to grow easily without any centralized control Anyone
can publish information and anyone (as long as he or she is authorized) can read and download
it Publishing information requires a server program and reading data requires a client browser
All the clients and all the servers are connected to one another by the Internet The various
standard protocols allows all clients to communicate with all servers In practice the web hangs
on a number of essential concepts including the following
bullThe addressing scheme known as uniform resource locator (URL) makes the hyper media world
possible despite many different protocols
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
bullA network protocol known as hypertext transfer protocol (HTTP) used by client browsers and
servers offers performance and features not otherwise available
bullA mark-up language (HTML) which every web client is required to understand is used for the
representation of hypertext documents containing text list boxes and graphics information
across the net
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter- 04
Technology behind the web Information providers (or publishers) run programs (called server) from which the browsers
(clients) can obtain information The programs can either be Web server that understand the
hypertext transfer protocol (HTTP) ldquogatewayrdquo programs that convert an existing information
format to hypertext or a non-HTTP server that Web browser can access-anonymous FTP or
Gopher server
Web server are composed of two major parts the hypertext transport protocol for transmitting
document between server and client and the hypertext mark-up language(HTML) format for
document The link between HTML file and the HTTP servers is provided by the uniform resource
locaters (URLs)
Uniform resource locater
The document that the browsers display are hypertext that contains pointers to other document
The browsers let you deal with the pointer in a transparent way select the pointer and you are
presented with text to witch it point This pointer is implemented using a concept that is central
to Web browser uniforms resource locaters (URLs) One way to think about URLs is to use the
libraries and location on a shelf as a metaphor A URLs for a digital library would be a unique call
number that provide the exact location of every book in the world including the country city
street and library shelf location
In practice URLs are the strings used as addresses of objects (documents images) the Web
Think of them as analogues to your e-mail address Just as your address is unique and maybe
used by any other Internet user to send you mail without knowing exactly where you are URL
marks unique location on Internet where a file or service can be found
URLs follow a fairly consistent pattern The first part describes the type of resource the second
part gives the name of server housing the resources and the third part gives full file name of the
resources URLs are universal in that they provide access to wild range of network services witch
required separate application For a new network protocol one can easily form an address as the
set of parameters Necessary to retrieve the object If these parameter are encoded into a
concise string with a prefix to identify the protocol and encoding one has a new URL scheme
Take a look at the URL formats below
FTP ftpserveraddresscompeletefilename
Gopher gopherserveradressportdirectoryfilename
TELNET telnetserveraddressport
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
HTTP httpserveraddressporthomepagehtml
News newsmiscstocksinvest
These are URLs for Internet news articles and newsgroups (the NNTP protocol) and for HTTP
archives for TELNET destination e-mail addresses and so on The same can be done name of
objects in given name space For example the URL of the main page for the Web project happens
to be httpwebw3orghypertextwebTheProjecthtml The prefix ldquohttprdquo in the preceding
example indicate the address the space and define the interpretation of the rest of the string
The HTTP protocol is to be used so the string contains the address of the server to be contacted
and a substring to be passed to the server
As noted earlier different protocols use different syntaxes but they do have a small amount in
common For example the common URL syntax reserves the solidus() as way of representing a
hierarchical space the pound label() as way of pointing inside of document and question
mark() as separator between the address of an object and query operation applied to it
Hierarchical spaces useful for hypertext where one ldquoworkrdquo may be split up into many interlinked
documents allows related names to exploit the hierarchical structure and allows links to be
made within the work independent of higher parts the URL such as server name
URLs are center to the Web architecture The fact that it is to address an object anywhere on the
Internet is essential for the system to scale and for the information space to be independent of
the network server topology
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter- 05
Network Security and Firewalls The ability to conduct business on a public network has strong attraction- and the potential for
big savings Security and confidentiality are essential however before business can conduct
financial transaction over the Internet and a lack of widespread security measures remains at
this timeat present credit card numbers financial records and other important information are
not encrypted can be intercepted by any savvy Internet hacker The discussion of security
concerns in electronic commerce can be divided into two broad types-
1 Client-server security uses various authorization methods to make sure that only valid
users and programs have access to information resource such as databases Access control
mechanisms must be set up to ensure that popularly authenticated are allowed access only to
those resource that they are entitled to use Such mechanisms include password protection
encrypted smart cards biometrics and firewall
2 Data and transaction security ensures the privacy and confidentiality in electronic
message and data packets including the authentication of remote users in network transaction
for activists such as on-line payment The goal is to defeat any attempt to assume another
identity while involved with electronic mail or other forms of data communication Prevent
measures include data encryption using various cryptographic methods
Data and Message security
The lack of data and message security in the Internet has become a higher profile problem due
to increasing number merchants trying to spur commerce on the global network For instance
credit card numbers in their plain text form create a risk when transmitted across the Internet
where the possibility of the number following into the wrong hands is relatively high Would you
billing to type in your credit card number knowing the risk
Even worse would you expose your customer to that risk Just the thought of ldquosnifferrdquo programs
that collect credit card numbers en masse is enough to keep merchants away from on-line
shopping given the possible lawsuits and other liability issues In short the lack of business
transaction security is widely acknowledge as a major impediment the widespread e-commerce
Encrypted Document and Electronic mail
E-mail users who desire confidentiality and sender authentication are using encryption
Encryption is simply intended to keep personal thoughts personal Some users are already using
Pretty Good Privacy (PGP) other are starting to use Privacy Enhanced Mail (PEM)
E-mail is typically encrypted for the reason that all network correspondence is open for
eavesdropping
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Internet e-mail is obviously then the postal system where envelops protect corresponded form
casual snooping A glance at the header area of any e-mail message by contrast will show that
it has passed through a number of node on its way to you Every one of these nodes present the
opportunity for snooping
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter- 06
E-Commerce Companies
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter-07
Pictorial Representation E-Buying Methodology of FlipKartcom Step 1
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 2
Step- 3
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 4
Step- 5
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 6
Step- 7
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 8
Step- 9
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 10
Step- 11
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Step- 12
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Chapter- 08
Conclusion E-commerce is growing tremendously A lot of companies have joined between the period July
and August
Online retail is still a tiny spot in Indiarsquos retail market of about $500 billion a year but it is
growing at a quick pace A study retail consultancy technopark predicts Indiarsquos e-tailing market
will reach $32 billion by 2020 from $23 billion in 2014
Ethnic Indian clothes and casual wear are favorite products but unusual products like pets- too
are being offered online
With huge growth that e-commerce has witnessed in recent times analysts like Devanshu
Dutta says there in scope for more player is coming But some also warn about the risks the
space is fraught with as only few may have changes of making it big They also see
consolidation in the sector going forward
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom
Bibliography
Frontier of Electronic Commerce by Ravi kalakota and Ander B Whinston
Big E-Commerce deals stir up sector-Economic Times
wwwFlipkartcom
wwwyepmecom