AMR – your trusted partner for Global B2B and B2C market research

Our Proposition

AMR offers the potential to provide its partners with global,multilingual B2B and B2C CATI.

✓ Best in class one to one solutions

✓ Rigorous quality management

✓ Competitive Prices

✓ Under your label

Advantages for you

✓Single-sourced global data collection for B2B and hard-to reach audiences.

✓24/7 always available.

✓ International sampling expertise.

✓No outsourcing to subcontractors.

✓Significant cost / time savings.

Our Vision

To be the premium B2B CATI provider globally delivering best practice solutions and consistent quality data with results that our clients can trust and act on.

Going above and beyond the usual

Competence through experience

✓ Retail research calling electronic chains, independent shops, buying groupsand hypermarkets for Samsung´s Dealer Attitude Tracker in 15 countries(n=12.500).

✓ Interviews with doctors treating Hereditary Angiodema (tracker in the UK,Germany, Italy, Spain, France and USA).

✓ Interviews with nurses for the ICN (International Council of Nurses) in 33countries.

✓ Interviews with Pharmacists in the UK, Ireland, Saudi Arabia, Italy, Germanyand USA.

Top up Solutions

Studies that started out online later topped-up using the CATI methodology

✓ Financial Services studies for HP Finance in UK, France and USA, Trackingstudies for Bloomberg (n=1.700 per wave) among traders, accountants andfinancial service professionals.

✓ Cosmetic studies targeting prestige users for Estee Lauder un France, UK,Japan, Mexico and USA (12waves, n=500 per wave).

✓ IR Studies among ITDMs and BDMs for IBM and Microsoft.

✓ Airline research among business travelers for Emirates in 36 countries,n=40.000 per year.

Making the most of limited samples

Overcoming Barriers

✓ Customer satisfaction studies often present very qualified but limitedsamples.

✓ Interviewers try to maximize conversion rates by targeting the appropriateaudiences and employing techniques to get past the gatekeeper throughdesk research, accessing social media platforms and LinkedIn profilesearches.

✓ CSAT studies for Caterpillar, Huawei, Nokia, Smart Stream, Castrol,NetApps, IBM, Elavon and Ricoh, among others.

Overcoming challenging regions

Advanced Coverage

✓ Studies in Africa targeting the hotel and hospitality industry and clinical labs testing the efficacy of HIV drugs and vaccines.

✓ OEM Dealers in emerging markets, Brazil and Mexico (conducted F2F).

✓ Farmers in Ukraine, Russia, Germany, UK, Poland, Netherlands and Serbia (n=2.800).

✓ Procurement managers in Estonia, Czech Republic, Sweden and 20 other countries (n=2.300).

✓ Medical specialist treating stroke prevention in Atrial Fibrillation in Israel and Slovakia.

✓ Calibration studies for Microsoft in Germany, Russia and China (n=1.800).

History

AMR Established

for the German market

CATI Introduction2nd on the German

market

Relocation to larger campus

Optimization of global executive interviewing

center

Preferred worldwide

partnerof leading Fortune

companies

CATI Expansion

Serving Europe, North America and

Australia

Global ReachIncluding markets in

Asia, EMEA and Latin

America

1981 1987 1992 1997 2001 2008 2014

EuropeanPolls

Development ofPlattform

AMR services that make a difference

✓A global reach of B2B and consumer targets.

✓Centralized project management, coordinated at one source, offering ease of communication.

✓A team of leading edge multinational research experts who excel in overcoming complex challenges.

✓Our quality culture driven by efficient process management and rigorous QC procedures.

CATICAWICAPI

Brand Tracking Surveys

IDI´sMystery

Calls

Mobile Surveys

Phone to Web

B2BB2C

Mixed Mode

Price Tracking

FGDs online

Surveys

Services Off and Online

We draw from our experiences across varied industries to ensure first class solutions and continuous improvements

B2B Research is our core activity which we have been practicing and perfecting for

many years

We know B2B

Industries Served

Investment Advisors, Accountants, CFOs and Financial Executives

IT Pros, ITDMs, BDMs,Software developers,etc.

GPs/PCPs, Dentists,Pharmacists,Cardiologists,Surgeonsand Radiologists

ProcurementManagers, Telecomdecision makers, etc.

Local, state/federal government, UN members, associations and trades

Fleet managers, car owners, truckers, etc.

Academic think tanks, professors and students

Export and import traders, buyers, distributors, dealers

countries

Executive Interviewing Center

AMR employs experienced executive interviewers trained to interview high end consumers and business deciders in 40 languages.

Advanced sampling techniques

Specialized Sampling Methods

✓ Nationwide representative random sampling stratified according to regions, town sizes (rural/ urban) and selected sampling points/ households

✓ Comprehensive insight into national sampling according to figures provided by local statistical authorities

✓ Involved in various topics including socio- political, socio-economic and market research

Total Quality Management

Call backs on 20-30% of all interviews completed and KPI reports

Comprehensiveregular training of

interviewers

Live call monitoring by

supervisors and team leaders

EnglishGermanSpanishFrenchItalianPortugueseDutchSwedishDanishNorwegian

RussianPolishCzechBulgarianRomanianHungarianTurkishGreekArabicHebrew

ChineseKoreanJapaneseMalayHindiUrduThaiTagalogVietnameseAnd more...

Languages Covered

2013 Track Record

120.000 CATI Interviews completed

68.000 Online Surveys Completed

80% B2B20% B2C

The Premises

The Premises

“Perhaps AMR´s greatest strength is its ability to handle extremely complex quantitative research using both CATI and online surveys”.YouGov, New Jersey

“AMR consistently provides quality data, stays within budget and finds alternative ways to source difficult target respondents”.Ipsos, USA

“We have always had a very good cooperation with AMR and we have been able to trust AMR to deliver the high quality research that our clients demand”.ScandInfo, Sweden

“Not only is AMR proactive in project scheduling, sample issues, and data collection concerns, but they also provide an invaluable resource in identifying possible cultural nuance issues”. Answers Research, Solana Beach

“I whole heartedly recommend AMR for any market research needs that you might have”. Research Solutions International, New Jersey

“Beside their professional expertise we especially appreciate the

international coverage and short term realization”.Mercuri International

What Our Clients Say

Client ListAdvertising agencies and businessconsultants

Ammirati Puris Lintas, Bates, BBDO,Benson Strategy Group, Commsciences,DDB Needham, Droege Group, Euro RSCG,GAP Consulting, Grey Worldwide, HSR&SConquest, JWT, KRC, McCann Erickson,McKinsey, Mercer Management Consulting,Mercuri International, Ogilvy & Mather,Publicies MCD, Rempen & Partner, RolandBerger, Saatchi & Saatchi, SIPA, TBWA,Universum, VIA Consulting, Young andRubicam.

Automotive

Carglass, Caterpiller, Cummins, Ferrari, Fiat,Ford Motors, General Motors, Goodyear,Honda, Hyundai R&D Europe, ICDP, Kia,Lexus, Lucas Gerling, Mazda, Michelin,Renault, Saab, Toyota, Volvo, VW, Yamaha.

Chemicals, fibers, paint and plastics industry

3M, Aral, Avery, Delsey, DOW Chemical,Exxon Mobil, Firmenich, ICI, IFF, Mölnlycke,Roplasto, SCA, Symrise, TDK, TubusSystems.

FMCG – Durables

Adidas, Armani, Aviko, Calvin Klein,Campbell Soup Co., Chanel, Coca Cola,Daniel Hechter, Eismann, Erasco, FrauAntje, Hallmark, Harting, Henkel, Hermes,Kamps, Kappa Wellpappe, Klosterfrau,Lancaster, LG, L’Oreal, McCain, Pepsi Cola,Samsung, SCA, Shiseido, Siemens, Tena.

IT and Telcom Companies

Alcatel, AOL Europe, AT& T, Canon, CGR-Thompson, Cisco Systems, Clarks,Compaq, Debis, Hewlett - Packard, IBM,Intel, ISIS Multimedia, JVC, MGV, Microsoft,Mitsubishi, Motorola, Nokia, NortelNetworks, Philips, Pioneer, Samsung, SAP,Siemens, Sony Ericsson, Symantec, T-Mobile, Toshiba, Vodafone, Yahoo.

Media

20th Century Fox, Arte, Bauer Verlag,Bundesanzeiger, CNN, Cosmopolitan, GongVerlag, Granada TV, Handelsblatt, J. WalterThompson, Magdeburger Volksstimme,MGM, MTV, Nickelodeon.

Public Sector

Deutsche Sporthochschule Köln, DMUUniversity, Eurofound, EuropäischeKommission, Heinrich – Heine UniversitätDüsseldorf, Institut für Umwelthygiene, OSPIEurope, Stadt Düsseldorf, Stadt Leverkusen,University of Groningen, University of St.Gallen.

Research Agencies

Absolut Data, Answers Research, DiscoveryResearch, Evalueserve, Firefish Ltd, FoodStep, Gallup Hungary, iCon Added Value,iConsult, IMS Health, SSI Korea, MarketProbe, MROPs, Mustard Research, RoyMorgan, Neopost, Nielsen Worldwide, RDAGroup, ScandInfo Marketing Research,Spire Research, Synovate, TNS Global,Wood MacKenzie, YouGov Insights,Zenithmedia.

Trade and service sectors

C&A, Debis, FIFA, Igedo, IKEA, L`TUR,McDonalds,

NFL Europe, Randstad, RWE, WhitebreadRestaurant, Woolworth.

Memberships

Thank you for your attention!