zoo bike and brew

Aimee Roberts & Christina Henderson, Co-founders

Missoula’s Pedal-Powered Pub Crawl.

Zoo Bike & Brew

Advertising Sponsorships

Branded Merchandise

Trends Converge Craft Beer

Party Bikes

Sustainability

Craft Beer is Growing 10% per year

Source: Demeter Group Investment Bank, 2013

Despite U.S. Beer Industry Declines

Missoula Loves Craft Beer

60+ Party Bikes in 40 U.S. Cities

Austin

Spokane Portland

Minneapolis

No Party Bikes in Montana (We’re missing out on the fun!)

Party Bikes to Montana

Party Bike Option #1: Made in Arizona from stainless steel and aluminum.

Party Bike Option #2:

Wooden Pedal Pub made in the Netherlands.

2012 Gold Status Bicycle Friendly Community Missoula Loves Biking

Profit

Planet People

Sustainable Transportation

2012 Gold Status Bicycle Friendly Community Missoula Loves Biking

Missoula-Made Party Bike Local craftsmen will use a recycled chassis, bike parts, and reclaimed wood

Missoula-Made Party Bike Local craftsmen will use a recycled chassis, bike parts, and reclaimed wood.

Reflects History and Spirit of Downtown Missoula Design Inspiration = Streetcar

Photo Source: Historic Museum at Fort Missoula

Marketing

Brochures, Signs, Free Rides, Media Coverage

Online Traditional Partnerships Website, Social Media, Videos and Photos

Breweries, Bars, Restaurants, Hotels, City

Facebook & Twitter

More than 100 Likes

Word of Mouth A blog post about us!

Tour Schedule

Revenue Streams

$300 per two hour tour

Advertising Sponsorships

Branded Merchandise

Online Payments Tours booked in advance on website.

Sales

No Refunds No refunds, only rain checks.

Underlying Magic

Happy hour pricing for our customers

Safety Value Service Sober drivers chauffeur riders between tap rooms

Tour guides spin tales of Missoula history and craft beers

$

Party Buses and Limos

Competition

Paid Group Activities

Self-service Pub Crawls

Critical Risks

Laws Insurance Competition Liquor and Vehicle Laws

Other Startups Could Be First to Market

Expensive and Can Be Hard to Find

Management Team

Christina Henderson Aimee Roberts

MBA, Event Planner B.S. in Business, UM Interned at Coors Brewing

MBA, Marketing Director B.A., University of Iowa Marketing/PR Startup

Advisory Board

Kevin Flerchinger, CPA

Suzanne Tilleman, UM Professor

Chris Bergman, Owner, TITLE Boxing Missoula

Amy Rue, Executive Director, Montana Meth Project

Financial Assumptions

• Based on Cycle Pub in Bend, OR • May 1-October 1 operating season • Addition of a second party bike in year 3 • Merchandise and advertising (% of tour revenue):

Revenue Year 1 Year 2 Year 3 Year 4 Year 5

Retail Sales 3% 3% 5% 5% 5%

Sponsorships 1.50% 1.50% 4% 4% 4%

$300

Tour Projections

Income Statement

Current Status

Establishing key partnerships with breweries and pubs

Financing Partners Permits

Seeking financing to build party bike and launch in Spring 2014

Making progress on legal issues and permits required by city and state $

We would love to be a part of this and we have even looked at these online and wished that Missoula had one. Ana Pederson, Draught Works Marketing Manager

“ “

It sounds like a great idea and one we could help feature during a future Missoula Craft Beer Week. Ryan Newhouse and Alan McCormick, Founders, Missoula Craft Beer Week

“ “

The Deal

Aimee Roberts & Christina Henderson, Co-founders

www.facebook.com/ZooBikeAndBrew abowe.roberts@gmail.com

(406) 546-8554

Missoula’s Pedal-Powered Pub Crawl.

Zoo Bike & Brew

Break-Even Analysis

38 tours per month during operating season 229 tours per year

Variable Costs51%

Labor49%

Break-Even Sales$5,734

$2,819 $2,915

Repairs and Maintenance

Sources and Uses

Year One Expenses