youtube marketing

YouTube Marketing16 Tips to Use YouTube to

Promote Your Business

Tip #1: Anyone Can Do a Video

Camtasia

Tip #2: Learn What Works on YouTube

Funny Weird

Useful

Tip #3: Customize Your Channel

Tip #4: Put Your URL in the Description

Tip #5: Put Your Keywords Everywhere

Tip #5: Put Your Keywords Everywhere

https://adwords.google.com/select/KeywordToolExternal

Tip #6: “Steal” Keywordsfrom Successful Videos

Tip #7: Choose the Best Thumbnail

My Account > My Videos > Edit

Tip #8: Use Video Responses

Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)

Tip #8: Use Video Responses

Tip #9: Create Playlists

Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)

Tip #10: Offer Valuable Content, Not a Sales Pitch

Tip #11: Use Calls to Action

Tip #11: Use Calls to Action

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2

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Tip #11: Use Calls to Action

• Embed on your site• Follow me on Twitter• Find me on Facebook• Visit my blog (not site) for content (not sales

letter)

Tip #12: Use TubeMogul

Tip #13: Organize Contests

• Some Great Examples I Found on YouTube– “Do a 360 with our skis”– “Plant your own tomatoes using our kit”– “Show us a crazy way to use our vacuum”

Tip #14: Promote Your Videos Outside YouTube

• Email contacts, friends, co-workers• Blog subscribers• Twitter, Facebook and LinkedIn• Embed them on your site / blog• ASK PEOPLE TO SHARE!

Tip #15: Keep It Short

Tip #16: Analyze and Learn

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.comwww.TheOutsourcingCompany.com/blog

@ZekeCamusio

LinkedIn.com/in/ZekeCamusio

Facebook: Facebook.com/ZekeCamusio

Download the Slides

http://bit.ly/zeke-youtube