your litmus test to marketing success

Your Litmus Test to Marketing Success

www.simplystatedbusiness.com

Put yourself in

your prospect’s

shoes

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Would you give money away?

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For no good

reason?

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We’re a skeptical species

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How do you get your marketing efforts

past those barriers?

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Give it the litmus test

Before it goes out the door

Put on those

prospect’s shoes

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www.simplystatedbusiness.com

Imagine the skeptic’s questions

Then apply the litmus test 1. Who are you?

2. Why should I care?

3. What problems are you going to solve for me?

4. What makes your product or service different from any other?

5. Prove it.

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Who are you? –Think elevator pitch

• Keep it simple • Keep it clear • Keep it uniquely yours

–Keep it brief –Right now THEY

don’t care about you

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Why should I care? –You understand

their challenges –You have solutions –Your prospect will

save time & money

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What problems? –Describe specific

problems/frustrations –Show you

understand them –Reveal shared

experiences

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What’s different? –Present your unique

offering –Describe what’s

different –Focus on benefits to

the prospect www.simplystatedbusiness.com

Prove it –Provide a solution –Disclose your

experience –Offer success

stories –Stand behind your offer www.simplystatedbusiness.com

www.simplystatedbusiness.com

The points may be in a different order

and probably will be

Starting with your prospect’s

challenge

www.simplystatedbusiness.com

www.simplystatedbusiness.com

your prospect should have all five answers

After reading your marketing

1. Who are you? 2. Why should I care? 3. What problems will

you solve? 4. What’s different

about you? 5. Prove it.

www.simplystatedbusiness.com

www.simplystatedbusiness.com

www.simplystatedbusiness.com