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Your Invitation to Join . . .

Instruction • Systems • Support • Coaching

Table of Contents3 We’re thrilled that you’re interested in joining

us in the Course Builder’s Laboratory.

4 Do you belong in the Course Builder’s Laboratory?

6 What’s Inside The Course Builder’s Laboratory

10 A Proven Model For Success In Any Industry: More Coaching & Support Than You’ll Find Anywhere Else

12 Here’s how to join the Course Builder’s Laboratory

13 Our “Success Partnership” Guarantee

14 When you join the Course Builder’s Laboratory...

3Questions? Contact us at [email protected] to connect with a Mirasee strategist.

We’re thrilled that you’re interested in joining us in the Course Builder’s Laboratory.The Course Builder’s Laboratory gives you all the systems, support and coaching you need to take your course from idea to finished pilot, whether you’re an established online expert, or you’re starting online from scratch without a website or mailing list.

We eliminate your need to chase information or piece together knowledge from dozens of different

places before your online course is ready.

Building your first online course is hard if you do it on your own. Time after time, we hear about

beginning course creators who get started only to quickly get bogged down.

I don’t want that for you. I want you to build a course, quickly, and fill it with happy, paying

students. That’s what the Course Builder’s Laboratory is all about, and we’ve designed every aspect

of the course to help you avoid the pitfalls and keep moving forward. Instead of feeling around in

the dark, you’ll know answers to questions like these:

• Where do I spend my time where it counts the most?

• How do I know how much effort to put into learning each piece of the puzzle?

• What order do I build the course?

• What do I spend money on, and where can I save?

If you’ve been daunted at the thought of creating an online course, or if you’ve even given up on the

idea after putting extraordinary effort, this is your opportunity to take a different path.

I hope you’ll join me and the CBL coaches to finally launch your course to the world and make it

available to the students who need it most.

Join us in the program that has graduated more successful course creators than any other.

Danny Iny

Founder/CEO of Mirasee


Do you belong in the Course Builder’s Laboratory?The Course Builder’s Laboratory is for you if you recognize yourself anywhere in the list below

1. You have something of value to teach.

2. You have an inclination to contribute.

3. You want freedom.

4. You have a strong work ethic.

If you meet these four criteria, then I’m confident that you

can succeed in this program, and we’d be excited to work

with you.

On the other hand, the Course Builder’s

Laboratory is probably NOT for you if…

1. You’re not really committed

to building your business or

selling online courses.

2. You’re easily distracted

by every shiny Internet

marketing object.

3. You’re totally broke.

I’m committed to ONLY serving

the people who can really benefit

from what I have to offer, so if you

aren’t a good fit for this program, you

shouldn’t sign up.

But if you meet the first four criteria,

you have what it takes to succeed in

this program.


‘‘‘‘‘‘The thing that really makes this particular course unique — and I’ve invested in tens and

tens of thousands worth of courses and mastermind groups... this is one of the few where you have such great support from the team that has created this product... the Mirasee

folks are there with you all along the way. You don’t get stuck. You just can’t get stuck.”

Steve Gordon, Author of Unstoppable Referrals, Author and Consultant

I actually couldn’t have done this without the Mirasee team. I am a huge dreamer but when it comes to actually creating something and pulling through the hard things, I stop myself. So my coach has been that voice in the background telling

me to keep going and just to keep plugging along and do the best that I can.”

Wendy Bertagnole, Coach/Consultant, founder Sensory Solutions

And I will say every time I’ve reached out to any of the coaches at Mirasee, I’ve got the support I need and they’ve been able to tell me exactly what I needed

to do next. So there’s no more of this, ‘Gee, I’m stuck.’ When you’re stuck, what do you do? You reach out to your coach and you’ll get unstuck fast.”

Kathryn Pottruff, Project Management Consultant


What’s Inside The Course Builder’s Laboratory

M O D U L E # 1

Determining Your Pilot Course

How to map out the journey for what you’ll

teach your students in your first successful course

› How to define your target market

online… in a way that gives

you the best possible chance

for success.

› A simple system for discovering

the best possible course idea for

your specific skill set.

› A quick and proven method

to validate your course idea

has legs… before you invest

months or years researching and

building it.

› The “honest” mindset of success

every course builder needs to

adopt. This is more important

than you think!

› Our proven roadmap to online

success… which works no matter

what level of online experience

you’re starting with.

M O D U L E # 2

Researching Your Pilot Course

How to dive to the core of what your future students

are eager to learn

› The simple, natural way to figure

out what people are hoping you

can teach them.

› How to guarantee your course

idea will SELL. There’s an

important difference between

something your market wants,

and something they’re willing

to BUY.

› A simple step-by-step process to

discover the language that will

excite your prospects at the mere

mention of your course idea.

› How to research your competitors

like a high-level marketer… in a

fraction of the time.

› How to “magic wand” your

course ideas to make them

irresistible to your audience.

› Our secret to getting paid for your

course… *while you build it.*


M O D U L E # 3

Planning Your Pilot Course

How to get your pilot course set up for success… FAST!

› The 3 types of “course structure”

that you can use for your

new course.

› Simple and straightforward

guidelines to find the right price

for your course.

› How to avoid the “pilot paralysis”

that CAN keep you from getting

your first course rolling out

the door.

› Little-known secrets for planning

your perfect lessons.

› The key to welcoming new

students… so they feel right at

home from the beginning.

› Simple solutions for every

important technology challenge.

M O D U L E # 4

Selling Your Pilot Course

Simple and ethical sales strategies to ensure your

course is full of happy, paying students

› How to overcome your sales fears.

› The power of co-creation.

This simple psychological

phenomenon will have a

powerfully positive impact on

how your students feel about you

and your course.

› Mirasee’s 3 proven, ethical sales

strategies… and how to decide

which is best for you.

› How to honestly evaluate your

sales results.


M O D U L E # 6

Outlining Your Full‑Scale Course

How to set up your full‑scale course for massive success

› How to choose the right format

and final price for your course.

› A simple (but crazy effective)

2-stage “marketing launch plan”

that gives your course the best

chance of sales success.

› The best months and days of the

week to launch your course.

› How to use “Joint Venture

Partners” to increase your sales…

and the right way to approach

them so they’ll say yes.

› The 2 types of partner launches

you should consider… and how

to make sure they both go off

without a hitch.

M O D U L E # 5

Delivering Your Pilot Course

How to deliver your pilot course in a way that leads

directly to long‑term success

› The pilot course “litmus test” to

measure whether it was a success

or not.

› Your 3 options for moving

forward based on the success of

your pilot.

› The powerful concept of “pilot

iteration.” How it can help you

develop a winning course you

can scale to help more people and

bring in higher profits.

› How to turn failure into ultimate

success. A failed pilot isn’t a

failure. It’s rich information

about what doesn’t work.


M O D U L E # 8

Marketing Your Full‑Scale Course

Simple and proven strategies to get an endless stream

of eager new students

› The “Warm-Traffic Pyramid.”

Learn two effective methods to

build a large audience with warm

traffic (the nice part about this

approach is there’s little-to-no

financial outlay to begin with!)

› Cold-traffic “flywheels.” Use

these to generate new traffic to

your site from other platforms.

› How to choose between a

“content play” or a “JV play.”

› How to incorporate paid traffic to

build your audience… FAST.

› Advanced growth tools and

strategies — where to go for your

next steps.

M O D U L E # 7

Creating Your Full‑Scale Course

How to launch your final product to the whole wide world (with wild applause)

› A simple phrase that slashes

refund requests. Not only will you

know when to say it, but exactly

how to phrase it.

› The 3 things you MUST include

in your welcome email. Skip

any of these and it could cause

confusion, overwhelm, and

refund requests.

› The “gold standard” secret

for making every student feel

your course was designed just

for them!

› 4 ways to structure your

lessons so learning is easy and

engagement remains high, from

start to finish.

› How to build an effective learning

environment for your students.

› 4 straightforward options for

supporting your students.


A Proven Model For Success In Any Industry: More Coaching & Support Than You’ll Find Anywhere ElseOnly Course Builder’s Laboratory gives you lifetime coaching and support, to help you solve any

course building problem you face.

We’ve taken feedback from the thousands of students that have been through Course Builder’s

Laboratory, and invested tens of thousands of hours into building the most comprehensive coaching

support system you’ll ever find.

What that means, is that you’ll have access to more types of support than any other program out

there, including:

1‑on‑1 Milestone CallsMilestone calls are where you’ll have dedicated 1-on-1 face time with

your own coach. These calls are designed to occur at key progress points

in the program where it’s most useful for you to talk directly with your

coach. The best part is, because they’ve been working with you through

the CBL process, they’ll have an intimate understanding of what you’re

trying to achieve in your business with your online course.

Live, Personalized CoachingYou will be paired with a dedicated coach who will guide you through the

course building process, help you get unstuck, celebrate your wins, and

hold you accountable to the goals that you have implemented. Each and

every one of these coaches has been fully trained in the Course Builder’s

Laboratory methods. This coach becomes your own personal dedicated

course building expert who will be by your side and available to you

through the entire Course Builder’s Laboratory program.


And in addition to all of these coaching methods, you’ll also receive coaching on how to develop an

entrepreneurial mindset, something that’s imperative to succeed online.

Breakthrough HoursBreakthrough hours are designed for one thing: delivering a deep dive

understanding into the specific topics that have been shown to be the biggest

problems you’re facing. If our coaches hear about areas where students

are struggling, we’ll take the time to create a dedicated breakthrough hour

training on that subject. It’s another level of support, to help you develop

the skill set necessary to enter your market with confidence. And if

something is a common problem, then breakthrough hours are designed

to offer extra help on places where students might be getting stuck.

Email & Phone SupportAfter all that support, if you still have a specific question, you can simply

click the “I’m stuck” button, which you see inside the program, to tell

us what you’re struggling with. You can send unlimited emails, and your

coach will reply to you personally within 24 hours. You’ll also have your

coach’s phone number in case you urgently need to contact them via call

or text.

Office HoursThe office hours are our standard “drop in” support format where you

can show up at a designated time (we have a wide range of times) and

ask any questions you have. The coach who’s present for that office hour

will address any of your questions, and if you need further clarification,

they’ll make note to get the answer for you after the call. Since there’s

a rotating schedule for running the office hours, this is where you get

access to ALL of our amazing coaches, not just your own dedicated coach.


Here’s how to join the Course Builder’s LaboratoryThe Course Builder’s Laboratory has several start dates, or cohorts, throughout the year, and in each

cohort, we accept only a limited number of students. This allows us to maintain the high-quality

coaching and attention to each student that sets you up for success.

When you join, you’ll have the choice to enter the current cohort or a future one, depending on what

dates work best for your schedule. But once the spots in a given cohort fill up, you’ll no longer be

able to join that cohort.

Joining the Course Builder’s Laboratory is easyTo join, all you need to do is to book a call with one of our program specialists, who will confirm

that the course is a good fit for you. If you’re invited to join, you can purchase the course either in

one payment or in monthly payment installments.

If you’ve already chatted with a program specialist, then your next step is to simply re-connect with

them and let them know you want to sign up. They’ll take care of you from there.

How the cohorts workOnce you’re a student, you can choose your own pace to complete the modules and build your

course. You don’t have to keep up with other students in your cohort, and there are no time limits or

deadlines for you. The entry date is the only part that’s synchronized with each cohort. After that,

your pace through the program is entirely up to you and your coach.


Our “Success Partnership” Guarantee

WE GUARANTEE that if you follow the steps in Course Builder’s Laboratory and

implement the advice of your coach, then you WILL successfully launch and sell your

first online course.

• Your responsibility: Bring 100% of your effort & expertise. Watch or read the

lessons and do the homework. Reach out to your coach when you need help, and

persevere in the face of adversity.

• Your coach’s responsibility: Provide you with the very best training and support

available to help you succeed.

If after following the steps in the course and taking advice from your coach, you

don’t launch and sell your first online course, we will work with you to create a

personalized “Course Correction Plan” that will lay out the exact steps you need to

follow to achieve a successful pilot launch for your specific situation.

After implementing your Course Correction Plan, you will successfully launch your

pilot, OR you will get DOUBLE Your Money Back.

This Double-Your-Money-Back Guarantee doesn’t protect you for 30 or 60 days. It

protects you for a full 12 months from the date you sign up for Course Builder’s

Laboratory. That means that even if you’re busy and you have less time than

other students to dedicate to building your course, you can still rest content in the

knowledge that you will cross the finish line.

After the guarantee expires, your access to the Course Builder’s Laboratory still

continues. You’ll have lifetime coaching, support, and access to the lessons, allowing

you to build as many courses as you want.


When you join the Course Builder’s Laboratory...As you decide whether or not to join CBL, I want you to just think about...

...YOU.

The decision you’re about to make is a decision for yourself, your future, your family, and the people

who are going to thank you when you help them.

Think about your goals and what you want to make of your life. Think about the kind of lifestyle

and security you want to provide your family. Think of the vision and mission you have for yourself

— really think about the things you care about.

Which decision will bring you closer to your goals?

To recap, here’s everything you get when you enroll:

9 The full Course Builder’s Laboratory

program to create an online course

that sells.

9 PDF transcripts, MP3 recordings, and HD

recordings of the video lessons

9 Lifetime support from your dedicated Course

Building Coach

9 More types of support than any

other program

9 Lifetime access to the Course Builder’s

Laboratory Mastermind community

9 Our 1-year “Success Partnership Guarantee”

— launch your pilot course or get double

your money back

Listen: in the grand scheme of things, the money you earn from your first pilot launch — even if

it’s a very successful launch — won’t be a life-changing sum. But launching a profitable pilot DOES

mean you’ll be successful, experienced and on a proven path to online business success.

And that’s just your first pilot launch, a handful of months away. What kind of impact will that

adjustment to your trajectory have on your life 12 months from now? How many lives will you have

touched? What possibilities will await you once you get there?

If you truly believe a successful online business is what you want from life, I hope you’ll join the

Course Builder’s Laboratory. We’re looking forward to working with you, so go ahead and talk with

your strategist today to enroll.

To your future success and freedom,

Danny Iny

Founder/CEO of Mirasee

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