you, on-line: taking advantage of what you've already got

You, On-line

Learning to take advantage of what you’ve already got!

Emma Hogbinwww.hicktech.com

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I create

appropriate technologyfor on-line communities

My clients are

on-line craft stores, on-line communities, face-to-face communities, cultural networks,

theatre companies, artists, rural communities,not-for-profit organizations

HICK TechHICK Tech

a conference celebrating thea conference celebrating therural use of technologyrural use of technology

April 2008April 2008

a presentation in three acts1. what your community can do for you

2. local initiatives3. what you can do right now

the face of businessthe face of business

the business of craftthe business of craft

Photo by: xt0ph3r

community engagement

what can yourwhat can yourcommunity do for you?community do for you?

social mediasocial mediaattracting interest from new kinds of peopleattracting interest from new kinds of people

the new phone tree

if I have a business card and you have a business card and we trade, we both have a card

but if I send you an email ...

Web 2.0Social Media

community and collaborative

www.wikipedia.orgcollaborative encyclopedia

www.facebook.comsocial networking (and on-line Scrabble)

www.linkedin.combusiness networking

www.myspace.comsocial networking, music focused

Using Social Using Social NetworksNetworks

Using Facebook1. Find friends, share updates.2. Create groups3. Create events4. Create (business) pages

social networks for your craftwww.etsy.com

the cost of participation is somewhere between zero

dollars and a few cents

how much can you afford?in time?

in money?

good, cheap, fast: pick two

examine your budget

the cost of advertising, printing brochures, e-campaigns, Web professionals, your available time

alternate funding

sponsorship (ads)actual ad revenue (GoogleAds)

training grants (Trillium Foundation)

Local Initiatives:The Grey Bruce Cultural Network

www.gbcn.ca

use the Web site to

1. promote yourself2. promote your venue

3. promote your organization4. promote your events

an overview

overview with pointers

Main Navigation

Culture Directory

Communities

Upcoming Events

Login and new accounts

the culture calendar

the culture directory

adding new stories to your Web site on a regular basis is good for

search engine rankings

all the keywordsall the keywordsand with incoming linksand with incoming links

updated regularlyupdated regularly

updated regularly, actual updated regularly, actual information about the yarn shopinformation about the yarn shop

seven things you can do now

1speak out

make it part of your schedule to update your Web site and communicate with your patrons

and with future patrons through all forms of media.register yourself on the GBCN Web site.

2communicate with your characters

ask your staff, patrons, actors and techs how they spend their time on-line. collect email addresses for

future communications.

3discover content,

solicit content

take advantage of the content your community is creating on their sites. solicit new content as well.

4invest in your brand,

use your brand

re-use your designs, and your media releases

5be social

with social media tools

blogs, yahoogroups, facebook, myspace

6be part of your

physical community

participate in events. be interested. be engaged.

7learn how to do more

funding agencies like to support self-sufficiencyon a smaller scale: register for HICK Tech

What will you do differently What will you do differently tomorrow to promote your tomorrow to promote your

business on-line?business on-line?

Emma HogbinEmma Hogbinemma@hicktech.comemma@hicktech.com

www.hicktech.comwww.hicktech.com