you've got email!
Post on 18-Oct-2014
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Want to avoid IT buyers hitting “delete” when they see your email? Hoping they’ll open it, click it… and keep on clicking? IT buyers tell Spiceworks they prefer email over any other communication from a tech vendor – so make sure your email marketing is up to snuff. We can help your email stand out in an IT buyer’s crowded inbox and become something that your target market loves opening (yep, loves!).TRANSCRIPT
You’ve got email! Create emails that IT buyers click, open… and love!
Today’s marketing maven, Magan Le!
#SpicySmarts
Your guide to the inbox gold …and out of the junk folder
#SpicySmarts
The guts of an email What’s connected to what
#SpicySmarts
The guts of an email What’s connected to what
Subject Line Straight to the point. No deception.
#SpicySmarts
The guts of an email What’s connected to what
From Line Name(s) users will recognize
#SpicySmarts
The guts of an email What’s connected to what Copy
#SpicySmarts
The guts of an email What’s connected to what Imagery
#SpicySmarts
The guts of an email What’s connected to what
Bottom Copy Small detail – important touch
#SpicySmarts
The guts of an email What’s connected to what
Mailing Address Adds trust and credibility
#SpicySmarts
The guts of an email What’s connected to what
Unsubscribe Link Clear and easy to find
#SpicySmarts
Email lay of the land
#SpicySmarts
Email lay of the land
#SpicySmarts
TEXT IMAGERY
70% min 30% max
TEXT IMAGERY
70% min 30% max
Email lay of the land
#SpicySmarts
TEXT IMAGERY
70% min 30% max
Email lay of the land
#SpicySmarts
Email lay of the land
TEXT IMAGERY
70% min 30% max
#SpicySmarts
What’s new Copy Cat! (whoa, whoa, whoa, whoooooaa)
#SpicySmarts
Email Example #1 Zoho ManageEngine
#SpicySmarts
Email Example #1 Zoho ManageEngine
9x more clicks than average
5x more clicks
than average
#SpicySmarts
Email Example #2 Citrix GoToAssist
3x
more clicks than average
#SpicySmarts
Email Example #2 Citrix GoToAssist
3x
more clicks than average
#SpicySmarts
SURVEY SAYS!
#SpicySmarts
Which subject line made a splash!?
It’s here… the 12 days of PIXMA! A.
It’s a printer a day give-a-way! B.
#SpicySmarts
Which subject line made a splash!?
It’s here… the 12 days of PIXMA! A.
It’s a printer a day give-a-way! B.
#SpicySmarts
Which email was inbox gold?
A. B.
#SpicySmarts
Which email was inbox gold?
A. B.
#SpicySmarts
51% more clicks
than A
Behavioral targeting based on your users’ actions/inactions
Nurturing the IT buyer Email through purchasing process
Email retargeting based on opens and/or clicks
Profile targeting based on the info they’ve given you
#SpicySmarts
Nurturing the IT buyer Email through purchasing process
#SpicySmarts
Nurturing the IT buyer Email through purchasing process
6x Open rate
7x CTR
#SpicySmarts
Feedback on YOUR email
#SpicySmarts
Jay Martin
Give it up for this fearless tech marketer!
You’ve got email! Create emails that IT buyers click, open… and love!