you are not the user: viewing your website through your client's eyes

You Are Not The UserViewing your website through your client’s eyes

www.mightysparkdesign.com 585-434-5653

Sara Cousins

‘Cause I still haven’t found what I’m looking for…’

~ xkcd.com

• Easily?

• At all?

Can it be found:

‘Cause I still haven’t found what I’m looking for…’

• Quickly?

have a shelf life

WebsitesDO

Websites DO have a shelf life

Websites DO have a shelf life

Websites DO have a shelf life

Does your site reflect your brand?

Does your site reflect your brand?

Does your site reflect your brand?

Clutter and noise…

…make it stop!

Clutter and noise … make it stop!

Clutter and noise … make it stop!

Clutter and noise … make it stop!

It’s a website,not War & Peace.

It’s a website, not War & Peace.

It’s a website, not War & Peace.

Navigation:Don’t rock the boat, baby

Navigation: Don’t rock the boat, baby

Navigation: Don’t rock the boat, baby

There is no fold.

There is no fold.

There is no fold.

There is no fold.

TrendsBe aware/Beware

Trends: Be aware/Beware

Trends: Be aware/Beware

- First impressions matter -“For any given company, the homepage is it virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the ‘back’ button.”

~ HubSpot’s 16 of the Best Website Homepage Design Examples, Lindsay Kolowich May 26, 2016

First impressions matter

1. What is this site about?

2. Does it capture my interest?

3. What am I supposed to do?

4. Do I want to share this experience?

~ Tribute Media

7 Second Test:

First impressions matter

First impressions matter

First impressions matter

Recap:• Ease/speed to find information

• Websites DO have a shelf life

• Site should reflect brand

• Avoid clutter and noise

• Clear, concise text/content

• Intuitive navigation

• Responsive web design

• Avoid trend pitfalls

• Make a good first impression

When is it time to re-design?• Improve user experience (UX)

• Increase revenue

• Improve (decrease) load speed

• Improve performance

• Targeted, customizable messaging

• Deeper data tracking

Source: Why Redesign Your Website and How to Prep by Dave Schools

Questions?

Thank you!

Photo credits: Glasses, Kate Brady; University Website, XKCD.com; Dazed, Shannon Kringen; Newspapers, Yukio Matsuoka; Books, Brad Frost, A Response to ‘Responsive Web Design is not the Future’, Jan David Hanrath, Questions, Derek Bridges

www.mightysparkdesign.com 585-434-5653

Sara Cousins