www.futerra.co.uk. about us transformative business strategy brand storytelling engaging activation
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www.futerra.co.uk
www.futerra.co.uk
www.futerra.co.uk
About us
Transformative business strategy Brand storytelling
Engaging activation
www.futerra.co.uk
Clients
www.futerra.co.uk
Thought leadership
www.futerra.co.uk
Planet Brands
www.futerra.co.uk
www.futerra.co.uk
Spock
RationalCost/Benefit decisions“ego”
HomerEmotionalInstincts and habits “id”
Human behavior, are you...
www.futerra.co.uk
Information/ Incentives
Decision
Status
HabitHeuris
tics
So
cial
pro
of
Bias
Context
Priming
Defaults
Salience
Mood
Action!
Action?
www.futerra.co.uk
Green, brick, gold
www.futerra.co.uk
The 3Ps of behavioral marketing
www.futerra.co.uk
EXERCÍCIO
• Você recebeu um comportamento próprio de um setor específico e você deve trabalhar com persuasão
• Você deve nos apresentar mensagens e canal e vc tem um minuto para nos apresentar
www.futerra.co.uk
SELL IT TO US!
www.futerra.co.uk
Obrigado!
www.futerra.co.uk
Pablo Barros
pablobarros@eightsustainablity.com
@Eightsutainwww.eightsustainability.com
www.eightsustainability.com
Solitaire Townsend
solitaire@futerra.co.uk @greensolitaire
www.futerra.co.uk
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