nyava workshop: transformative storytelling
TRANSCRIPT
Lee-Sean Huang / [email protected] / @leesean
Transformative Storytelling From Data to Delivery ABC & the Elephant
New York Association for Volunteer Administration Lee-Sean Huang - [email protected]
November 2015
FOOSSA @foossa_com / @leesean
@leesean FOOSSA
Foossa is a community-centered design and strategy consultancy
@foossa_com / @leesean
@leesean FOOSSA
Why are you here today?
Why are you here today?
Why are you here today?
Why are you here today?
Why are you here today?
@foossa_com / @leesean
WHY STORYTELLING?
@leesean FOOSSA @foossa_com / @leesean
@leesean FOOSSA
“The #1 business skills for the next 5 years” https://www.linkedin.com/pulse/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years
“A strategic tool with ‘irresistible power’” https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/
- Harvard Business Review
“The major business lesson of 2014” http://www.entrepreneur.com/article/239142
- Entrepreneur Magazine
FOOSSA @foossa_com / @leesean
Stories
help us make sense of the world
help us define our identity
help us connect with each other
are the building blocks of culture{http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
http://www.journeyofhearts.org/kirstimd/tellstory.htmLee-Sean Huang / [email protected] / @leesean
Clay Shirky
http://www.youtube.com/watch?v=IyeihMTB2mE"feature=share"t=19m35s
“Stories organize our sense of reality.
Stories are how we process facts.
Stories are like food we consume that helps us turn into who we are.”
@leesean FOOSSAFOOSSA @foossa_com / @leesean
Dr. Kirsti A. Dyer
http://www.journeyofhearts.org/kirstimd/tellstory.htm
“Storytelling is a part of life, intrinsic to most cultures. They help people make sense of the world--life's experiences, dilemmas and hardships.
Stories can educate, inspire and build rapport. They are a means of communicating, recreating, and helping preserve cultures by translating memories into a more concrete manner that can be handed down verbally or in written form.
Telling the story can provide the opportunity to gain a deeper understanding of one's experiences and oneself. “
http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit
Lee-Sean Huang / [email protected] / @leesean
http://www.journeyofhearts.org/kirstimd/tellstory.htm
@leesean FOOSSAFOOSSA @foossa_com / @leesean
@leesean FOOSSA
“Storytelling comes naturally to humans, but since we live
in an unnatural world, we sometimes need a little help doing what we’d naturally do.”
- Dan Harmon, Writer
FOOSSA @foossa_com / @leesean
@leesean FOOSSA
What is the story behind an artifact you have? Jewelry, clothing, photo, item in pocket/purse, etc.
@foossa_com / @leesean
FROM DATA TO DELIVERY
@leesean FOOSSA @foossa_com / @leesean
What is the difference between data/information
and a story?
When was the last time you experienced a
transformative story?
What makes a story transformative?
How do we bridge the gap between empathy
and action?
Stories have:
Characters
Structure
Metaphor/Symbolism
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Stories have:
Characters
Structure
Metaphor/Symbolism
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
@leesean FOOSSA
The Pop-Up Activist of the Lower East Side MILES Founder Eric Ho in the New York Times
Stories have:
Characters
Structure
Metaphor/Symbolism
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
1 strong start
2 emotional
climax 3 desired
outcome
Stories have:
Characters
Structure
Metaphor/Symbolism
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
‘If a picture is worth a thousand words, then a metaphor is worth a thousand pictures’
- Daniel Pink
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
NYC produces 12,000 tons of trash every day
NYC produces enough trash to fill the Empire
State Building every day
TRANSFORMATIVE STORIES have a
Call-to-Action
FOOSSA @foossa_com / @leesean
ABC + Impact
@leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean
ContentFramework
Action - Benefits - Champions
Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Your mission in action
Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Who benefits from your mission?
Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Who makes your work happen?
Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean
+ Impact
Call to Action: how can we help?
Provide a full capoeira uniform for a student on scholarship
$50
Sponsor capoeira classes for a month for a student on scholarship
$100
Sponsor capoeira classes for a semester for a student on scholarship
$500
Provide capoeira classes for a school year for a student on scholarship
$1,000
Enable 2 teaching artists to provide 1 semester of classes at a school
$10,000
Underwrite 2 teaching artists to provide 1 year of classes at a school
$25,000
THE ELEPHANT
@leesean FOOSSA @foossa_com / @leesean
RWANDA
1994
43
44
500K-1 million people killed
45
500K-1 million people killed
Population of San Francisco
2014
How do we turn profound emotional
experiences into action?
51
52
55
EMPATHICFEELING
COMPASSIONATE ACTION
BURNOUTRISK
SHUTDOWNRISK
57
INZOVU CURVE 1.0Structure
The Inzovu Curve maps a prototypical journey of a
person going through the transformative experience of a museum reaching a state of
motivation and action.
59
INZOVU = ELEPHANT
INZOVU CURVE 2.0
ACTIONHOPEPAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
At the beginning
there’s a neutral state
before being slowly
introduced to the
context.
If the beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
A genocide memorial
is meant to trigger a
profound personal
reaction.
This is a moment of
suffering and creates
a strong emotional
connection to what
happened.
At the beginning
there’s a neutral state
before being slowly
introduced to the
context.
If the beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
A genocide memorial
is meant to trigger a
profound personal
reaction.
This is a moment of
suffering and creates
a strong emotional
connection to what
happened.
At the beginning
there’s a neutral state
before being slowly
introduced to the
context.
If the beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
This moment should
happen multiple times
during the experience
itself.
It’s meant as a way to
decompress for
sensible people, and a
space to
think for everyone.
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
A genocide memorial
is meant to trigger a
profound personal
reaction.
This is a moment of
suffering and creates
a strong emotional
connection to what
happened.
At the beginning
there’s a neutral state
before being slowly
introduced to the
context.
If the beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
This moment should
happen multiple times
during the experience
itself.
It’s meant as a way to
decompress for
sensible people, and a
space to
think for everyone.
While genocides are
terrible events, there
are always heroes
that shine through.
These people are
often highly relatable
because are normal
people that do
positive acts.
MAPPING THE JOURNEY TO ACTION
PAIN PAIN ACTION
A genocide memorial
is meant to trigger a
profound personal
reaction.
This is a moment of
suffering and creates
a strong emotional
connection to what
happened.
While it’s difficult to
generate action in
each and every
person, this moment
is made possible by
the ones before.
Hope gives examples
to follow and show
how others acted
positively.
At the beginning
there’s a neutral state
before being slowly
introduced to the
context.
If the beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
This moment should
happen multiple times
during the experience
itself.
It’s meant as a way to
decompress for
sensible people, and a
space to
think for everyone.
While genocides are
terrible events, there
are always heroes
that shine through.
These people are
often highly relatable
because are normal
people that do
positive acts.
2015
68
How do you want visitors to tell your story?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
69
“The people of Rwanda died but the struggle for the spirit of a dignified and peaceful country is now promoted, sustained, encouraged.”
SURVIVOR
“Beauty from ashes.”KGM STAFF
71
How can the memorial experience be improved?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
“This is a place of teaching peace.”KGM STAFF
“We need a quiet space for survivors to reflect and write messages.”
SURVIVOR
74
KGM IS HOME.
Metaphor
IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM
PAVILION &REFLECTION GARDEN
Give Survivors a dedicated place for remembrance and reflection. A private space for fellowship and a place to share messages of hope and love.
COUNSELING & SUPPORT SYSTEM AND INTEGRATED FACILITIES
The Counseling Support Program will provide Survivors with much needed services and facilities necessary for continued recovery and guidance.
REST POD
A private space that provides grief recovery, comfort and respite for those Survivors overcome by the emotional strains of their visit.
SCHOOL OF PEACEBUILDING
How might KGM serve as a place for training future multidisciplinary peacebuilders?
EXPERIMENTS
$
EXPERIMENTS
ANATOMY OF AN EXPERIMENT
EVOLVING THE KGM EXPERIENCE 81
1. HYPOTHESIS
• A hypothesis is a question and a possible idea for solving that question.
• “What if we changed X to improve Y?”
2. TEST
• What are metrics for success?
• Test the hypothesis for a set period of time. One week, one month.
• Observe what happens and gather data.
3. EVALUATE
• What worked? What didn’t?
• What should we start doing?
• What should we continuing doing?
• What should we stop doing?
4. ITERATE
• How can we refine the hypothesis?
• What happens if we try something different?
VIDEO INTRODUCTION
WITNESSES
NEW DONATION GUIDE
$
OPEN ON THE PLANE
Dear Friend,
We are all angered by what happened in Rwanda, but we can channel our energy into action and prevent it from ever happening again.
Be heroic. Help save lives by taking action. Injustice happens around the world. The Central African Republic has been descending into ethno-religious violence, with thousands of people fleeing their homes. The UN is warning that the country is at high risk of genocide. Learn how you can raise awareness about this issue. Volunteer to spread the word in your community, on campus, or at events.
Be a partner. Pledge your support and helps us fund our life sustaining social programs, youth and teacher education programs and commemoration work. Our youth programs teach the new generation about Rwanda’s history and how to move forward in peace and unity.
Be a resident artist. Create work to tell the story of Rwanda through artistic expression.
Visit our website at www.globalumuganda.com/toolkit to learn more.
Together we can build and sustain peace.
Amahoro,
The Aegis Trust team
inzovucurve.org
kgm.rw
uxforgood.com
@leesean FOOSSA @foossa_com / @leesean
REVIEW
@leesean FOOSSA @foossa_com / @leesean
What is the difference between data/information
and a story?
When was the last time you experienced a
transformative story?
What makes a story transformative?
How do we bridge the gap between empathy
and action?
Stories have:
Characters
Structure
Metaphor/Symbolism
Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean
Lee-Sean Huang / [email protected] / @leesean
Transformative Storytelling From Data to Delivery ABC & the Elephant
New York Association for Volunteer Administration Lee-Sean Huang - [email protected]
November 2015
FOOSSA @foossa_com / @leesean