www.c1-partners.com blogging for small business. great to see you (again)! dan smink partner dan...

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Blogging For Small Business

www.c1-partners.com

Great to see you (again)!

Dan SminkPartner

Dan StratfordPartner

www.c1-partners.com

www.c1-partners.com

• Why Blog?• How To Generate Content• Optimize Your Posts• Promote Your Blog• Make Your Blog Brilliant

Agenda

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Companies that blog get:• 55% more website visitors• 97% more inbound links• 434% more indexed pages

… than companies that don’t blog

Why Blog?

“Excellent content is one of the core components of digital marketing.”

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Why Blog?

7 Reasons to Blog1. Gain Visibility as a Thought

Leader

2. Engage Customers in a Dialogue

3. Every Blog Article is an SEO Opportunity

4. Blogs Are Link Bait

5. Humanize Your Brand

6. In Google, Fresher Content = Better Website

7. Capture long-tail traffic

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How To Generate Blog Content

1. Answer customer questions

2. Comment and write about

complimentary services

3. Comment and write about

competing services

4. Repackage existing materials

5. Aggregate industry information

6. Guest Blogging

7. Think beyond text

8. Interview An Expert

9. Make a List

10. Make a Chart

11. Take a stance

12. Look at your site’s analytics

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Make a Plan

1. Answer customer questions

2. Comment and write about

complimentary services

3. Comment and write about

competing services

4. Repackage existing materials

5. Aggregate industry information

6. Guest Blogging

7. Think beyond text

8. Interview An Expert

9. Make a List

10. Make a Chart

11. Take a stance

12. Look at your site’s analytics

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How to Optimize Your Blog Posts

• Keyword – in title, headings, alt text,

• Social Media Buttons• Images with alt text• Eye-catching Titles• Formatting Is Your Friend• In-text Calls-To-Action• Sidebar Calls-To-Action• Make It Actionable• Make It Entertaining

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How Often To Blog?

• Do the math.– How many leads needed?– How many visits per lead?– How many visits from your blog?

• Frequency– At least once per week– Ideally 2-3 times per week– Significant increase in traffic when

you post more than once per day.

• Editorial Calendar– Map out frequency– Focus on specific keywords– Maintain balance between types of

content

“Blog as often as you want people to pay attention to you.”

~Josh HalletDirector, Voce Connect

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Promote Your Blog

Social media sites• ‘nuff said

Bookmarking sites• Stumbleupon, Reddit

Share with your network• Email signature, newsletter

Blog networks• Guest post, comment

Syndication websites• Outbrain.com, syndic8.com

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Make Your Blog Brilliant

• Blog from your website• Be keyword driven• Write for humans• Optimize your posts• Promote your posts• Develop an editorial

calendar• Find your voice• Write compelling content• Write regularly• Include Calls-To-Action

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Video Blog

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Blog Mistakes

• Selecting Keywords That Don't Reflect How People Actually Search

• Failing to Perform Competitive Keyword Analysis

• Not Focusing on Profitable Terms

• Having an Uneven Distribution of Keyword Difficulty

• Not Knowing Your Geography• Not Monitoring Search Trends• Failing to Maintain and Adjust

Over Time

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How To Measure Your Blog

• Visitors• Leads• Subscribers• Inbound Links• Social Media Shares

“Business blogging without measuring results is a waste of time.”

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Questions?

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Dan and Dan

C1 Partners

P: 303.501.1821

W: c1-partners.com

T: @c1partners

E: info@c1-partners.com

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