www.c1-partners.com blogging for small business. great to see you (again)! dan smink partner dan...
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www.c1-partners.com
Blogging For Small Business
www.c1-partners.com
Great to see you (again)!
Dan SminkPartner
Dan StratfordPartner
www.c1-partners.com
www.c1-partners.com
• Why Blog?• How To Generate Content• Optimize Your Posts• Promote Your Blog• Make Your Blog Brilliant
Agenda
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Companies that blog get:• 55% more website visitors• 97% more inbound links• 434% more indexed pages
… than companies that don’t blog
Why Blog?
“Excellent content is one of the core components of digital marketing.”
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Why Blog?
7 Reasons to Blog1. Gain Visibility as a Thought
Leader
2. Engage Customers in a Dialogue
3. Every Blog Article is an SEO Opportunity
4. Blogs Are Link Bait
5. Humanize Your Brand
6. In Google, Fresher Content = Better Website
7. Capture long-tail traffic
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How To Generate Blog Content
1. Answer customer questions
2. Comment and write about
complimentary services
3. Comment and write about
competing services
4. Repackage existing materials
5. Aggregate industry information
6. Guest Blogging
7. Think beyond text
8. Interview An Expert
9. Make a List
10. Make a Chart
11. Take a stance
12. Look at your site’s analytics
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Make a Plan
1. Answer customer questions
2. Comment and write about
complimentary services
3. Comment and write about
competing services
4. Repackage existing materials
5. Aggregate industry information
6. Guest Blogging
7. Think beyond text
8. Interview An Expert
9. Make a List
10. Make a Chart
11. Take a stance
12. Look at your site’s analytics
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How to Optimize Your Blog Posts
• Keyword – in title, headings, alt text,
• Social Media Buttons• Images with alt text• Eye-catching Titles• Formatting Is Your Friend• In-text Calls-To-Action• Sidebar Calls-To-Action• Make It Actionable• Make It Entertaining
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How Often To Blog?
• Do the math.– How many leads needed?– How many visits per lead?– How many visits from your blog?
• Frequency– At least once per week– Ideally 2-3 times per week– Significant increase in traffic when
you post more than once per day.
• Editorial Calendar– Map out frequency– Focus on specific keywords– Maintain balance between types of
content
“Blog as often as you want people to pay attention to you.”
~Josh HalletDirector, Voce Connect
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Promote Your Blog
Social media sites• ‘nuff said
Bookmarking sites• Stumbleupon, Reddit
Share with your network• Email signature, newsletter
Blog networks• Guest post, comment
Syndication websites• Outbrain.com, syndic8.com
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Make Your Blog Brilliant
• Blog from your website• Be keyword driven• Write for humans• Optimize your posts• Promote your posts• Develop an editorial
calendar• Find your voice• Write compelling content• Write regularly• Include Calls-To-Action
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Video Blog
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Blog Mistakes
• Selecting Keywords That Don't Reflect How People Actually Search
• Failing to Perform Competitive Keyword Analysis
• Not Focusing on Profitable Terms
• Having an Uneven Distribution of Keyword Difficulty
• Not Knowing Your Geography• Not Monitoring Search Trends• Failing to Maintain and Adjust
Over Time
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How To Measure Your Blog
• Visitors• Leads• Subscribers• Inbound Links• Social Media Shares
“Business blogging without measuring results is a waste of time.”
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Questions?
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Dan and Dan
C1 Partners
P: 303.501.1821
W: c1-partners.com
T: @c1partners
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