nbs

Institutions andProgrammes

NUST Business SchoolCentre for Advanced Mathematics and Physics

School of Art, Design and Architecture

30 www.nust.edu.pk NUST Prospectus 2011

Business Education at NUST

Important Facets Finance and InvestmentsThe world of finance with its innumerable career opportunities is an attractive choice for many top calibre graduates. The main objective of this specialisation is to develop students’ financial acumen to the highest level. The programme provides flexible qualification suitable for a wide range of careers in the financial sector. The programme combines opportunities to gain specific knowledge and develop technical skills in international financial markets, investment, banking and finance, with the enhancement of management skills relevant to the financial services sector.

International Business and Marketing This specialisation develops professional skills of people who intend to manage international markets with a global perspective. It covers all stages of corporate development in international trade from small businesses seeking export opportunities to multinational conglomerates. The specialisation has two features that distinguish it from many other MBA programmes because of global and national focus, and its coverage of numerous marketing techniques in international business environment. The specialisation also identifies how to develop, implement and execute branding strategies of an organisation. Key features also include multi-cultural international perspective with in-depth coverage of marketing spectrum.

Human Resource Management In today’s competitive and highly dynamic environment, a business organisation must deal with several major challenges not only to sustain but also to grow and compete successfully. Traditionally, the concept of being competitive has been considered a function of finance, marketing or accounting. However, it is believed that proper management of human resources is crucial to the long-term value of a company and ultimately for its survival. The drive for growth and competition not only include financial profits but also employee growth and satisfaction, increased employment opportunities, protection of the environment and contribution towards community welfare programmes. The study of this specialisation focuses on all aspects of human resource management, including how companies interact with the environment, acquire, retain, prepare, develop and compensate human resources, as well as design and measure work which can help companies meet their competitive challenges and create value.

Operations and Technology Management Operations Management is an area of business concerned with careful management of resources in an efficient and effective manner. It is concerned with managing the process that converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services). Operations management encompasses many fields, including Supply Chain Management, Quality and Productivity, Project Management, Industrial Engineering, Lean Manufacturing etc. One of the most effective ways to achieve competitiveness now-a-days is through streamlined and well-designed operations. Operations experts and managers are a sought-after resource. Typical job titles include Chief Operating Officer, Vice-President of Production, Inventory Manager, Logistics Manager, Project Manager, Procurement Officer, General Manager Supply Chain etc. Operations managers are involved at each step in providing a service or producing a product. They determine what equipment, labour, tools, facilities, materials, energy, and information should go into an enterprise system and how these inputs can best be obtained and used to satisfy the requirements of the marketplace. Managers are also responsible for critical activities such as quality management and control, capacity planning, materials management, purchasing and scheduling.

Information Technology and E-commerce Information Technology is for everyone who wants to exist and compete in this global village. Information Technology is no longer considered a luxury; rather it’s a vital tool for survival in the present economic and business scenario. At NUST Business School, we try to minimise the digital divide and facilitate the participants to adopt skills that can find them better ways to compete in current as well as future marketplaces. Courses like Management Information Systems, Database Management Systems, Electronic Commerce and Information Technology for Business help the participants to familiarise themselves with and effectively streamline their day-to-day operations, resources and communications. The core focus of all these activities is to minimise inputs, introduce accurate monitoring, effective decision-making, timely delivery and productivity maximisation both on individual and organisational levels. Special emphasis is placed on business scenarios and case studies; lessons can be learnt quickly within the classrooms rather than experimenting the same in the real world with a lot of resources at stake.

Business Studies and Economics programmes assume very high importance in understanding complex corporate environment and market dynamics. They equip business students with the necessary foundation to build their proficiencies in areas related to accounting and finance; marketing and human resource management; operations management and international business, as well as entrepreneurship. The courses under business study programmes at NUST Business School (NBS) provide hands-on experience to students to enable them to successfully pursue their careers or launch their own ventures. By virtue of their integrated structures, NBS business programmes generate a meaningful experience through inter-mingling of marketing and management; finance and strategy; entrepreneurship and technology, with adequate coverage of humanities.

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NUST Prospectus 2011

NUST Business SchoolNUST Institute of Management Sciences (NIMS) was es-tablished in 1999 to meet the increasing demand for skilled human capital in management sciences. It was entrusted with the task of training and educating a class of business leaders equipped with practical business skills in a broader intellec-tual and ethical framework to embrace the challenges and opportunities of an ever-changing marketplace. The School was named as NUST Business School (NBS) in 2008 with the renewed objective of providing high-quality education in management sciences. In less than a decade, it has made its mark as one of the premier business schools in Pakistan and a repository of quality human resource for the corporate sector.

NUST Business School offers graduate and postgraduate programmes in Business Administration, Economics, Mass Communication and Government & Public Policy. Over a short span of ten years, NBS has emerged as the fastest growing school of business education in the country. It has top-of-the line faculty possessing sound teaching, research and industrial experience. It prides itself in its state-of-the-art teaching and learning facilities.

Since its inception, there has been a dramatic increase in its student intake which rose from the pioneering batch of 97 in 1999 to 959 in the year 2010. There has been ever-growing demand for NBS graduates in the industry. The competent and

dedicated faculty is credited with establishing and maintaining enviable standards of education and research. Twelve of the faculty members have PhD degrees, while the rest have MPhil, MBA and MPA degrees from leading universities. Furthermore, five members of NBS faculty are currently on study leave for their doctoral studies under the faculty development programme. The School encourages the faculty and students to undertake research-oriented activities, such as writing research articles in refereed journals. NBS also brings out a research journal of its own titled, “NUST Journal of Business and Economics”.

The School strongly believes in close interaction between academia and industry and every effort is made to bring the two closer through frequent liaison, joint field projects, research activities, workshops, seminars and lectures by industry experts. Students’ internships at leading organisations are facilitated through the placement and career development office at the school besides a similar set-up in the University. The School’s Centre for Industrial Linkages (CIL) also caters to enhancing the positive image of NBS and its students through interactive sessions with the corporate world. Given the dynamism and ability of its students and alumni as well as the untiring efforts of the faculty and staff, the School is well on its way to fulfilling its vision of becoming one of the best schools of business and economics in South Asia.

Fact file

Progressive increase in student strength

Year Student Strength

1999 97

2002 160

2006 415

2009 697

2010 959

Students graduated from NBS (2001-2010) Male-female ratio of students

Programme-wise student strength-2010

Programme Student Strength

BBA (Hons) 432

BS Mass Communication 32

BS Public Administration 45

BS Economics 113

MS Economics 28

MBA 155

EMBA 130

MPhil 21

PhD 03

33www.nust.edu.pk

Prof Dr Ashfaque Hasan Khan, Sitar-i-Imtiaz

Principal and DeanPhD (Johns Hopkins University) USAProf Dr Ashfaque Hasan Khan is the Principal, Dean at NBS. He earned his PhD degree in Economics from Johns Hopkins University, USA, and enjoys the distinction of being a student of the Nobel Laureate, Professor Lawrence R Klein. Dr Khan played a pivotal role in salvaging the economy of Pakistan as a key member of the government’s economic team. He played an equally important role in setting up Debt Office, preparation of the Fiscal Responsibility and Debt Limitation Act passed by the Parliament in June 2005.

As Consultant to Secretary General, SAARC, he prepared the Regional Study on Trade, Manufacture and Services, which laid the foundation for regional cooperation in South Asia. He is also the Director and Vice-Chairman of Saudi Pak Industrial and Agricultural Investment Company Ltd and the Director of United Bank Limited.

Dr Khan has authored nine books and published more than 170 articles in national and international journals of economic science. In recognition of his outstanding contributions to the field of economics and public policy, he was awarded Sitara-i-Imtiaz by the President.

Faculty Profile

Prof Dr Ather Maqsood Ahmed

HoD EconomicsPhD (Johns Hopkins University) USAProf Dr Ather Maqsood Ahmed is the Head of Economics Faculty. Previously, he held several prestigious positions, including the posts of Member Fiscal Research and Statistics at the Federal Board of Revenue; Chief of Research at the Pakistan Institute of Development Economics and Senior Research Scientist at Kuwait Institute for Scientific Research. He did his Masters from University of Waterloo, Canada, and received his PhD in Economics from Johns Hopkins University, USA.

Dr Ahmed has about 30 years of teaching and research experience in the fields of Macroeconomics, Fiscal Policy and Applied Econometrics. He has to his credit over 50 publications including books, reports, research papers and articles in his areas of specialisation. He is currently the editor of NUST Journal of Business and Economics. Formerly, he was the editor of FBR Quarterly Review and the co-editor of Pakistan Development Review. He is a member of Pakistan Society of Development Economists, Council of Social Scientists and Pakistan Economic Forum.

Mr Syed Haroon Rashid

HoD Finance & InvestmentsMA (Kansas State University) USAMr Syed Haroon Rashid is Head of Management Sciences and Finance faculty. He has over twenty years of experience in corporate finance and strategic management. He served as Advisor with the Investment Corporation of Pakistan, the first closed-end mutual fund in Pakistan. He was a part of a senior management team formed for the restructuring of the Zarai Taraqiati Bank Ltd. He served as Head, Restructuring (Project Loans) as well as Head, Project Implementation Unit of the Asian Development Bank. He is a training consultant with the National Institute of Banking and Finance(State Bank of Pakistan).

Dr Masrur Alam Khan HoD Mass Communication & MarketingPhD (University of the Philippines) PhillipinesPostdoctorate (Southern Illinois University) USAProfessor Dr Masrur Alam Khan is Head of the Department of Mass Communication. During his 40 years of teaching, professional and research career, he has established four departments within the country and abroad. He earned his PhD (Communication) from University of the Philippines and post doctorate from Southern Illinois University, Carbondale, USA as a Fulbright-fellow. Dr Khan is the recipient of Best Teacher Awards for 2003-04, 2004-05 (Malaysia), and 2008-09 (Pakistan). He is also an award-winning researcher (ISO 9001-2000). He is an Associate Editor of International Journal of Inter-disciplinary Social Science, Australia (2007), International Journal

of Humanities, Australia (2010) and is also a member of the editorial board for Journal of Educational Research, Islamabad and Journal of Agriculture Information, Lahore.

Mr Athar Hameed Butt HoD HRM & ManagementMBA (University of Lincolnshire) UKMr Athar Hameed Butt is the Head of Management and HR Department. He has a unique fusion of knowledge and practical experience from corporate consulting, training and academic fields. His Consulting and Training profile is diverse and rich, ranging from multinationals to non- governmental organisations. He has worked with Ford, Jaguar, PTCL, Telenor, Ufone, Pakistan Microfinance Network, Action Aid, Marriott Hotels, JE Austin and Punjab Police in Pakistan.

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Dr Abdullah Muhammad IqbalPhD (University of Manchester) UKDiscipline: Finance and AccountingSpecialisation: Corporate Finance, Financial Risk Management and Derivatives

Dr Musarrat JabeenPhD (University of Karachi) PakistanDiscipline: International RelationsSpecialisation: Sustainable Development/Water/Gender

Dr Asma Hyder PhD (NUST) PakistanDiscipline: Business AdministrationSpecialisation: Human Resource Management, Human Capital Formation

Dr Zainab Riaz PhD (University of Loughborough) UKDiscipline: IT Specialisation: Construction Management

Dr Mujtaba Hassan Agha PhD (National Polytechnique Toulouse) FranceDiscipline: Industrial Engineering Specialisation: Operations & Technology Management

Ms Zeenat Jabbar MBA (University of Luton) UKDiscipline: Business AdministrationSpecialisation: Global Marketing

Mr Hamid Nawaz MBA (Punjab University) PakistanDiscipline: Business Administration Specialisation: Marketing, Business Communication

Ms Ayesha Pervaiz MBA/MPA (Quaid-i-Azam University) PakistanDiscipline: Public AdministrationSpecialisation: Marketing/Finance

Dr Raheel GoharPhD (Hacettepe University) TurkeyDiscipline: Finance and Accounting Specialisation: Corporate Finance

Dr Hina KalyalPhD (NUST) PakistanDiscipline: Human Resource Management Specialisation: Organisational Behaviour

Dr Verda Salman PhD (Quaid-i-Azam University) Pakistan Discipline: Economics Specialsation: Human Resource Development, Microeconomics

Mr Muhammad Saad Sarwar MBA (Indiana University of Pennsylvania) USADiscipline: Business AdministrationSpecialisation: Finance/IT/Management

Mr Abid R Khawaja MS (New Jersey Institute of Technology) USA Discipline: Business AdministrationSpecialisation: Relationship Marketing, Services Marketing

Ms Swaleha Bano Shigri MA (University of Warwick) UKDiscipline: Communication Skills Specialisation: English Language Teaching

BS) Ms Iram Abraar

MPhil (Quaid-i-Azam University) Pakistan Discipline: PsychologySpecialisation: Industrial & Organisational Psychology

Mr Asad AmjadMBA (University of Sheffield) UK Discipline: Business Administration Specialisation: General Management/Finance/IT

Mr Muhammad Kamran KhalidMS (Golden Gate University) USADiscipline: Operations and Project ManagementSpecialisation: Six Sigma Black Belt, MIS, ERP/CRM, Enterprise Networks

Mr Fazli AzimMS (Manchester University) UKDiscipline: FinanceSpecialisation: Accounting and Finance

Mr Imran SaidMBA (European University) SpainDiscipline: International ManagementSpecialisation: Economics Policy and Management

Ms Ayesha Nazuk MPhil (Quaid-i-Azam University) PakistanDiscipline: Statistics Specialisation: Survey Sampling

Mr Salman ShehzadMSc (University of Westminster) UKDiscipline: Information Management and FinanceSpecialisation: Advanced Portfolio Management, Investment Analysis & Modelling

Ms Fatima Zaheer Nasir MA (Middlesex University) UKDiscipline: Marketing Management Specialisation: Branding and Communication, Innovation and New Product Development

Dr Faisal Asghar Imam MBA (Middlesex University) UKDiscipline: Human Resource ManagementSpecialisation: Organisational Behaviour

Mr Muhammad Shariq MBA (John Moores University) UKDiscipline: FinanceSpecialisation: International Banking and Finance

Mr Shoaib Adnan QureshiMBA (Quaid-i-Azam University) PakistanDiscipline: FinanceSpecialisation: Banking and Finance

Mr Tanweer ul Islam MPhil (International Islamic University) PakistanDiscipline: Social Sciences Specialisation: Econometrics

Ms Maria Qadri MBA (NUST) PakistanDiscipline: Business AdministrationSpecialisation: International Business and Marketing

Ms Sabina Asim MBA (NUST) PakistanDiscipline: Finance Specialisation: Finance and Investment

37www.nust.edu.pk

Ms Saeeda Batool MPhil (Quaid-i-Azam University) PakistanDiscipline: Economics Specialisation: Macroeconomics

Ms Ayesha KhurramMPhil (Kinnaird College University for Women) Pakistan Discipline: Humanities/Communication Skills Specialisation: English Literature, Research Methodology, Critical Theory

Criticism

Ms Sumera FarooqMSc (Fatima Jinnah Women University) PakistanDiscipline: Communication Sciences Specialisation: Media Effects/Media Management

Syed Mohammad AbbasMCom (The University of Sydney) Australia Discipline: International Peace Studies and Conflict Resolution Specialisation: Conflict Transformation, Sustainable Peacebuilding

Amir Haroon BaigMA (Brunel University ) UK Discipline: International Relations Specialisation: IR, History, Education

Mr Umar AhmedMBA (Thunderbird School of Global Management) USA, Fulbright Scholar Discipline: Business Administration Specialisation: Global Business Development and Consulting

Ms Sadia IrfanMS (University of Sheffield) UKDiscipline: Finance Specialisation: Accounting and Finance

Ms Ayesha SaeedMA (University of Notre Dame ) USA Discipline: International Peace Studies and Conflict Resolution Specialisation: Conflict Transformation, Sustainable Peacebuilding

Ms Samavia Mumtaz MA (NUML) PakistanDiscipline: Communication SkillsSpecialisation: Linguistics and English Literature

Ms Rozina ShaheenMPhil (Karachi University) PakistanDiscipline: Social SciencesSpecialisation: Economics

Mr Imran NazirMS (University of Derby) UKDiscipline: Business AdministrationSpecialisation: Strategic Information Management

Ms Asfia ObaidMBA (Quaid-i-Azam University) Pakistan Discipline: Finance and Investments Specialisation: Finance and Management

Faculty pursuing PhD abroad

Mr Naukhez SarwarMBA (Asian Institute of Technology) ThailandDiscipline: Human Resource ManagementSpecialisation: Organisational Behaviour

Mr Asif Ali RehmanMBA (Asian Institute of Technology) ThailandDiscipline: Business Administration Specialisation: International Business

Finance and InvestmentThe need for finance graduates cannot be overlooked in the current global economic and financial slowdown. The need for finance graduates is foreseen to be even higher as companies pay more attention to the management of their financial resources and their risk management strategies.

NBS offers specialisation in Finance and Investment, both at undergraduate (BBA Hons) and postgraduate (MBA, EMBA, MPhil and PhD) levels. Career options in finance are diverse and include Corporate Finance and Banking; Risk, Asset and Liability Management; Corporate and Derivatives Structuring; Private Equity, and Treasury Management and Hedge Fund Management. Finance specialisation from the School further enhances the career prospects of business graduates with the added chance of securing business placements that well-known institutions in Pakistan are inclined to offer to NBS graduates.

Business degree of NBS in Finance has already greatly helped our finance graduates to find jobs in top-notch financial and non-financial organisations in areas such as investment and securities brokerage houses, investment companies and retail and manufacturing firms.

At NBS, students are taught a diverse range of finance and accounting courses which are essential for any organisation dealing with financial management as well as financial and managerial accounting, alon gwith more specialised areas including portfolio and investment management and securities and financial analysis. Given the impact of globalisation on all types of businesses and firms, these courses are conducted from both national and international perspectives. The School also offers courses in contemporary and emerging areas such as Corporate Governance, Financial Risk Management and Islamic Banking. These courses train our business graduates to work for leading multinational and national financial and non-financial companies.

Business finance courses at NBS are structured in such a manner that, on completion of the degrees, the graduates are able to achieve a good measure of problem-solving, analytical-reasoning, interpersonal and decision-making skills along with acquiring quantitative aptitude and proficiency in the use of computers. A student looking forward to specialising in finance from NBS would thus need to be comfortable with numbers, have an eye for details and above all be hard working.

NBS is one of the very few centres of excellence in Pakistan offering MPhil leading to PhD in Business Finance. This degree programme ideally trains students to join the ranks of nation-builders by choosing to become teachers, academicians or experts in finance-related subjects with specific focus on modern research. It is only after meeting rigorous criteria that students are able to enter the research phase to write a thesis under the supervision of an approved supervisor.

Specialisations in Business AdministrationInternational Business and Marketing Marketing matters a great deal whether it be in choosing the tune of a glitzy cellular advertisement or conducting the consumer research behind the features of a credit card. Driven by the spirit to excel, the International Business and Marketing (IB&M) cluster at NBS goes beyond the classical theories and models in explaining contemporary business concepts by blending practical cases, lectures, and multi-model exercises in its teaching philosophy.

Within its framework, IB&M is considered a recognised leader in Pakistan (an accolade appearing in www.Rozee.pk survey published in The News on July 5th, 2009). Enhancing corporate competitiveness and delivering superior customer value is the starting point for students. Through lectures, case studies (local and international) and classroom discussions, an environment of continuous learning and value addition is created. It is distinctly the analytical rigour and challenging thought processes that define the learning culture at IB&M. Over the last three years, the cluster has hosted three very important national seminars on the following themes:

Branding Corporate Pakistan »Media and Marketing »The Importance of Branding in Sensitive Markets »

Under its external lecture series, the department invites renowned guest speakers from the corporate sector. Talks were recently delivered by top professionals and leaders from Proctor & Gamble, Unilever, U-fone, Mobilink, Telenor, Coca-Cola, Pepsi, Nestle, Engro Foods, Askari Commercial Bank, United Bank Limited, Bank Al-Falah and Deutsche Bank.

NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.

Human Resource ManagementWhether it is new technology implementation, organisational development, ethical decision-making, leading employees, managing diverse work teams, designing and implementing reward programmes or implementing change; it all involves one common factor, i.e., Human Resource.

Experience shows that while all people have the capacity to learn, the structures in which they have to operate may not necessarily be conducive to reflection and engagement. Organisations seeking continual expansion in their capacity to build a dynamic future require bringing about a fundamental mind shift among their members. In a broad sense, we educate students that organisations are not mere objects; they are micro-societies. Those who lead them must understand the needs and motivations of people in them.

39www.nust.edu.pk

Not only do we expose them to the arguments of power, authority, conflict and culture, but we also equip them with the techniques of communication, persuasion and inspiration. We discuss groups, teams, their hierarchies and dynamics, together with strategy, its alignment with HR and the line of sight. The purpose is to expose the students to a broad continuum of highly empirical and quantifiable subjects like Compensation and Benefits on the one hand and highly abstract and postmodern topics like Conflict Management on the other.

The modern employee is increasingly labelled as the knowledge worker. We live in an era where information becomes obsolete the moment it is generated. Technology and products operate in a cut-throat competitive environment, and even the social and economic conditions are in a constant state of flux. The only sustainable competitive advantage is therefore offered by Human Resource. The need to recruit the best people and to train and retain them in an extremely competitive industrial backdrop is both a big challenge and a top priority. Put simply, if we take care of our people, our people will take care of everything else. The realm of HR in Pakistan is led by multinationals that have brought in best practices from all over the world. The field is now becoming increasingly more important and applicable in national organisations and is making a fast headway into the SME sector as well. Job opportunities abound in HR administration, recruitment & selection, organisational development, performance management, training & development, compensation and benefits and strategic HR.

Centre for Executive Development

Executive MBA (EMBA) The Centre for Executive Development is dedicated to transforming business executives into world class leaders. The executive development programmes include Executive MBA, Diploma in Business Administration and professional certificates in various disciplines related to business management.

Three Building Blocks of Executive Education

Leadership development is our ultimate objective. We believe that organisational success is determined by an individual’s ability to positively influence others and this philosophy is at the heart of our entire executive education programme.

Teamwork is working together, even when apart. We focus on teaching how to harness individual ambition, expertise and energy to create, lead and become a part of dynamic teams.

Creative Thinking is a vital skill in today’s atmosphere of changing economic patterns, competitive marketplace, uncertainty and conflicting opinions. We advocate and build the capacity of our students to think creatively in the midst of balancing acceptable risks and organisational priorities.

Learn at your own pace Our EMBA programme is designed to offer flexible learning to busy professionals and entrepreneurs, suited to their personal and professional commitments. Classes take place in the evenings and on weekends. One can register in as many courses in a semester as one finds convenient and complete EMBA at a comfortable pace. In order to further enhance the range of options, the entrants can also elect to combine courses to earn a certificate or a postgraduate diploma.

Curriculum Theories and concepts help best solve real world problems only when they are exemplified by practical corporate world insight. Our curriculum is built around the philosophy of equipping students to meet the rigorous needs of their organisations and making them peak performers. With the minimal of core courses, students have the option to select specialisation from three major areas of business management; Human Resource Management, Marketing and Finance.

Fact file

NUST Science & Technology Park

A major initiative by NUST is the establi » shment of a state-of-the-art Science and Technology Park for social & economical uplift of PakistanIt will be a knowledge-based multi-industry cluster »It will help improve quality of life in Pakistan through social entrepreneurship and »empowering ordinary people to become self-reliantIt will serve as a platform for hi-tech local and international companies to promote public- »private partnership

Academic ProgrammesNBS offers BBA (Hons) , BS (Economics), Bachelors of Public Administration and BS Mass Communication with related specialisations. At postgraduate level, the School offers MBA, Executive MBA, MS (Economics), MPhil leading to PhD and PhD programmes for business graduates.

Executive MBA at NBS is designed specifically to address the needs of business professionals and executives. The School also offers short courses to working professionals looking for value addition to their professional know-how in the context of a dynamic corporate environment.

All current programmes at NBS can be broadly classified into two broad areas, i.e., Business Management and Social Sciences. Within Business Management, we offer various specialisations, such as Finance and Investments, International Business and Marketing, and Human Resource Management. The School is currently working to meet the growing industry needs in areas such as Supply Chain Management, Operations and Technology Management, Management Information Systems, Entrepreneurship and Innovation and Media Marketing.

Undergraduate Programmes BBA

Fin » ance and Investment International Business and Marketing »

BS-Economics BS-Mass CommunicationBS-Public Administration

Postgraduate Programmes

MBAFina » nce and InvestmentsInternational Business and Marketing »Human Resource Management »

Executive MBA Finan » ce and Investments International Business and Marketing »Human Resource Management »

MS-Economics MPhil Leading to PhD in Business Administration

Busin » ess FinanceManagement »Marketing »

41www.nust.edu.pk

Year-1

Semester I Semester II

Course Code Course Title Credits Course Code Course Title Credits

GMT-101 Business Maths-I 3 GMT-201 Business Maths-II 3

GMT-102 Communication Skills 3 HU-123 English Literature 3

ITE-103 IT for Business 3 FIN-203 Financial Accounting-II 3

FIN-104 Financial Accounting-I 3 GMT-204 Introduction to Management 3

HU-101 Islamic Studies 2 GMT-205 Business Statistics 3

ECO-101 Micro Economics 3 ECO-111 Macro Economics 3

Total 17 Total 18

Bachelors in Business Administration (BBA)

Programme DescriptionThe BBA programme at NBS is structured to equip future managers with the basic tools and techniques of business management. Students can specialise in one of the two disciplines included in the programme. In the BBA (Hons) programme, specialisation is offered in International Business & Marketing and Finance & Investment.

Unique FeaturesThe BBA programme is exclusive in its own right. It is highly focused on the theoretical and practical aspects of the coursework and offers invaluable learning opportunities through class projects, field assignments and strong linkages with various organisations. NBS has a process in place to incorporate constant updates in the curriculum in light of growing needs of the industry. Students are required to undergo an internship of 6 to 8 weeks in their respective areas of specialisation.

Research-specific Units Research » Methods System Research Project »Quantitative Methods »Graduate Thesis Research »

Associated CareersAfter successful completion of 136 credits of BBA (Hons) degree, students have a wide range of career and academic choices. Upon their graduation, many of our BBA students have been able to secure jobs at renowned companies. We have an in-house Centre for Industrial Linkages that takes care of student placement upon completion of their degrees.

At NUST Business School, our curriculum is constantly updated by incorporating emerging market trends to meet the evolving needs of industry. A salary survey of industry professionals and corporate employees to reveal career trends by a popular on-line job website, www.Rozee.pk, showed that business-related professions were becoming more popular than computer science, engineering and telecom. Marketing and Brand Management came in at the top, followed by Procurement and Supply Chain (second), Sales and Business Development (fourth), Human Resource Management (sixth), and Finance and Accounting (eighth). The survey has also shown the growing importance of business education in the fields of engineering and software development. This also highlights the important role that business professionals are playing in both hi-tech and consumer goods industry.

After completing their undergraduate degree, some students may also start an MBA programme at any university around the globe in the same or any other specialisation. Students doing MBA programme at NBS are given credit for some of the modules covered in BBA, to enable them to complete the coursework in one year, followed by a research thesis and an internship.

Scheme of Studies Programme Code:700

Year-2

Semester III Semester IV

FNI-210 Financial Management-I 3 FNI-305 Financial Management-II 3

GMT-207 Business Communication 3 HRM-211 Organisational Behaviour 3

MKT-208 Principles of Marketing 3 GMT-108 History 3

HU-112 Psychology 3 OTM-109Introduction to Quality & Productivity Improvement

GMT-302 Quantitative Techniques & Methods 3 ITE-209 Database Management System 3

MKT-303 Strategic Marketing 3

Total 15 Total 18

Year-3

Semester V Semester VI

FNI-301 Managerial Accounting 3 MKT-309Business Strategies for Emerging Markets

MKT-306 Services Marketing 3 HU-216 International Relations 3

HRM-307 Organisational Theory and Design 3 ITE-313 E-commerce 3

MKT-308 International Business Management 3 GMT-316 Managerial Economics 3

OTM-212 Operations Management 3 GMT-311 Research Methods 3

HU-201 Pakistan Studies 2

Total 17 Total 15

Year-4

Semester VII Semester VIII

HRM-401 Human Resources Management 3 GMT-315 Business Ethics 3

GMT-404 Entrepreneurship 3 GMT-403 Strategic Management 3

OTM-310 Design & Analysis in Production 3 GMT-314 Corporate Law 3

Specialisation Courses Specialisation Courses

Finance and Investment Finance and Investment

Elective-I 3 Elective-I 3

Elective –II 3 Elective-II 3

International Business & MarketingInternational Business & Marketing

Elective-I 3 Elective-I 3

Elective-II 3 Elective-II 3

Total 15 Total 15

THA-499 Research Project 6

Grand Total 136

Elective Courses

FIN-411 Financial Institutions and Markets 3 FIN-412 Real Estate Finance 3

FIN-413 Analysis of Financial Statements 3 FIN-414 Small and Micro Business Finance 3

FIN-415 Islamic Banking 3 FIN-416 Money and Banking 3

MKT-426 Advertising and Promotion 3 MKT-427 Global Marketing 3

MKT-428 Product Development and Design 3 MKT-429Entertainment Culture & Marketing

MKT-430 Competitive Intelligence Marketing 3 MKT-431 Retail Marketing 3

MKT-432 Creative Marketing 3 MKT-433 PR and Media Marketing 3

MKT-434 Direct Marketing 3

43www.nust.edu.pk

Masters in Business Administration (MBA)

Programme DescriptionThe Masters in Business Administration (MBA) programme at NBS is structured to equip future managers with advanced techniques of business management. It is a 2-year programme spread over 72 credits with mandatory research and internship at professional organisations facilitated by NBS. Majors are offered in Finance and Investments, Human Resource Management and International Business and Marketing.

Research-specific Units

Research Methods »System Research Project »Quantitative Methods »Masters Thesis Research »

Associated Careers NUST MBA ranks among the top postgraduate programmes in the country. After graduation, students are able to pursue their career goals at well-renowned companies. NUST has a strong alumni network and placement office that help MBA graduates in securing employment. NBS offers MBA in some of the most in-demand specialisations such as Marketing, Finance and Human Resource Managment.

MarketingAs more and more multinationals are launching their operations in the country, marketing is assuming prime importance and hence the scope for jobs is on the rise. To cope with the increasing demand, the Marketing programme at NBS is of premier academic-industry standards and comparable to any international business school. This is why our graduates find it easy to find jobs. The faculty includes marketing professionals who have solid industry experience and frequent interactions with guest speakers from the marketing world which enhances students’ exposure to corporate life. Students have tremendous job opportunities after their graduation with the emergence of multinational giants on Pakistan’s economic front. Students trained in Marketing get to work on exciting projects such as changing perceptions of a product with colour, figures and images besides other marketing roles. NBS has an eminent standing among multinational corporations and public sector organisations in Pakistan, placing it on the priority of many corporate recruiters to hire NBS graduates.

Finance and InvestmentsSimilarly, Finance and Investments or “number crunching”, as it were, has an important role to play in forming solid foundation of our finance graduates through a rigorous coursework up to advanced level programmes at NBS. The courses are at par with those currently being offered at leading business schools, incorporating analytical techniques, mathematics and statistics. At NBS, there is strong emphasis on honing financial skills to develop graduates adept in corporate and treasury aspects of managing and growing funds by employing analytic and theoretical tools that they are taught. The career options also include a broad spectrum of financial responsibilities in business firms, financial institutions, units of government, etc.

Human Resource ManagementHR specialisation at NBS is a reflection of Rozee.pk’s “Next IT” to capitalise on emerging job opportunities in both corporate and public sectors. NBS students majoring in HR have tremendous career opportunities in Telecom, Banking and FMCG sectors. Our HR programme is a cutting-edge educational experience for working professionals that enhances their career prospects. According to Rozee.pk, Pakistan’s corporate sector has finally begun to recognise the value that human resource departments bring to enabling productive workforces. Therefore, the HR coursework at NBS has been designed in such a way that it integrates all aspects of corporate HR.

Master of Business AdministrationMaster of Business Administration is a two-year programme of 72 credits with mandatory research and internship with professional organisations, facilitated by NBS. Majors are offered in Finance and Investment, Human Resource Management, and International Business and Marketing. Students are allowed to opt for Bi-majors also. They have an additional option to register for audit courses in their areas of interest.

Year 1

Semester I

Course Code Course Title Credits

GMT-501 Business Communication 3

GMT-502 Business Maths & Stats 3

GMT-505 Economic Analysis 3

GMT-701 Business Policy 3

GMT-506 Management Theories & Practices 3

GMT-609 Conflict Management 3

GMT-611 Entrepreneurship 3

OTM-606 Operations Management 3

OTM-610 Project Management 3

ITE-603 E-commerce 3

ITE-607 Management Information System 3

MKT-605 Marketing Theories & Practices 3

MKT-608 Consumer Behaviour 3

FIN-503 Financial Accounting 3

FIN-602 Managerial Accounting 3

FIN-601 Financial Management 3

HRM-504 Organisational Behaviour Design 3

HRM-604 Human Resource Management 3

Total 54

Elective Courses

Elective 1 (from selected area of specialisation) 3

THM-799 Masters Thesis Research 6

Grand Total 72

FIN-710 Investment Banking 3

FIN-711 Investment Analysis & Portfolio Management 3

FIN-712 Seminar in Finance 3

FIN-713 Advanced Financial Analysis 3

FIN-714 Advanced Financial Management 3

FIN-715 Derivative Securities 3

FIN-716 Venture Finance 3

Core Courses Programme Code:750

Specialisations in MBA Finance and Investment

45www.nust.edu.pk

MKT-726 Integrated Marketing Communication 3

MKT-727 Brand Management 3

MKT-728 Global Competitive Strategy 3

MKT-729 Media Marketing 3

MKT-730 Value Chain Marketing 3

MKT-731 E-marketing 3

MKT-732 Culture Diversity & Marketing 3

MKT-733 B2B Marketing 3

MKT-734 Sales & Retail Marketing 3

MKT-735 Customer Relationship Management 3

MKT-736 Seminar in Marketing 3

International Business & Marketing

FIN-717 International Financial Management 3

FIN-718 Financial Risk Management 3

FIN-719 Treasury Operations 3

FIN-720A Mergers and Acquisitions-I 3

FIN-720B Mergers and Acquisitions-II 3

FIN-721 Banking Regulations and Policies 3

FIN-722 Foreign Trade 3

FIN-723 Syndications and Credit Analysis 3

FIN-724 Corporative Governance 3

FIN-725 SME Finance 3

FIN-790A Rural Finance 3

FIN-790B Micro Finance 3

FIN-790C Micro Credit 3

FIN-791A Intermediate Accounting 3

FIN-792B Advanced Accounting 3

FIN-791C Cost Accounting 3

FIN-791D Tax Accounting 3

FIN-792A Oracle Financials – I 3

FIN-792B Oracle Financials – II 3

FIN-792C SAP – I 3

FIN-792D SAP – II 3

FIN-793 Insurance Risk Management 3

FIN-794 Risk Analysis and Modelling 3

FIN-795 Fraud Examination & Forensic Accounting 3

Total 93

Human Resource Management

HRM- 771 Human Resource Development 3

HRM-772 Organisational Development 3

HRM-773 International Human Resource Management 3

HRM-774 Seminar in Human Resource Management 3

HRM-775 Negotiation and Conflict Management 3

HRM-776 Performance Management System 3

HRM-777 Cross-cultural Management 3

HRM-778 Compensation & Reward Management 3

HRM-779 Crisis Management 3

HRM-780 Managing Diversity in Organisations 3

HRM-781 Employee Training and Development 3

HRM-782 Strategic Human Resource Management 3

HRM- 783 Labour Relations Management 3

HRM-784 Change Management 3

HRM-785 Leadership 3

Total 45

NBS Wins The Procter & Gamble University Challenge me

P&G hosted the second edition of P&G University Challenge at NBS from 30th Oct to 1st Nov 2010. The Business Launch Competition was the main event which ran for all three days.

Fifty-six teams from all major universities of Punjab and Khyber Pukhtunkhwa participated in the Business Launch Competition. These universities included NUST, LUMS, LSE, GIKI, UET Lahore, Bahria, Kinnaird College, Air University, FAST, GC Lahore, MAJU, IQRA, etc.

In Business Launch Competition, top 5 teams made it to the last round. Out of these 5 teams, there were 3 teams from NBS and 2 from LUMS. The final round was judged by the Country Managers – Customer and Business Development, HR Manager for Asia Pacific and Pakistan, Brand Manager Ariel and Brand Manager Safeguard.

A team from NBS won the competition and was awarded a cash prize of Rs 50,000, thus, throwing light on the fact that NUST has students with immense potential to perform at any level.

47www.nust.edu.pk

Executive Masters in Business Administration (EMBA)

Programme DescriptionThe EMBA programme is designed for middle to senior level working professionals who are ready to take the next step in their careers. The EMBA programme is more than an opportunity to gain or improve a particular skill. It helps evolve your experience into an expertise that propels you to the next level in your career and within your organisation. The candidates must possess 14 years of prior education and minimum work experience of 4 years. Teaching methodology is based on class lectures, case studies, assignments and individual or group projects.

Class TimingsThe classes are held in evenings and on weekends to facilitate working professionals.

FacultyOur faculty is not only well-versed in modern management techniques and strategic thinking, but they also excel in transferring their skills and experiences. The faculty undertakes consulting assignments with reputed corporate organisations, thereby forming forging industry linkages and enriching their experience for the benefit of the University and its students. We have more than 30 full-time faculty which is supplemented by visiting faculty and guest lecturers from meticulously chosen specialists right from the heart of the industry to share their experiences of the latest industry challenges and dynamics.

CurriculumTheories and concepts help solve real world problems only when they are exemplified with practical corporate world insight. The EMBA curriculum is designed around this notion and provides you with the rigour and relevance you need to become a peak performer in your organisation.

The curriculum is based upon the following three strategic components of executive education:Leadership is your ultimate objective and our priority. We believe that organisational success is determined by your ability to positively influence others and this belief is at the forefront of all our executive education programmes.

Teamwork is working together even when apart. Learn how to harness individual ambition, expertise and energy to create, lead and be a part of dynamic teams.

Creative Thinking is a necessity in today’s atmosphere of changing economic patterns, competitive marketplace, uncertainty, and conflicting opinions. Acquire the expertise to think creatively while balancing acceptable risks and organisational priorities.

Specialisations from three major areas; Business Management; Human Resource, Marketing and Finance are offered along with minimal core courses.

Core Courses (42 credit hours)Contemporary Management Principles & Practices, Change Management & Organisational Reconfiguration, Quantitative Analysis for Decision Making, Customer Relationship Management, Business Accounting, Strategic Management, Business Economics, Corporate Governance, Human Resource Management, Marketing Theories & Practices, Financial Management, Corporate Law & Business Environment, Management Accounting and Management Information System.

Electives (18 credit hours) A wide selection of elective courses dealing with contemporary issues from the three specialisation areas is offered in the EMBA programme.

Industry Research Report (6 credit hours)As a requirement of the degree, participants are expected to undertake research based upon contemporary issues associated with an industry of their own choice within their selected specialisation. Faculty having relevant experience in the subject will be assigned to supervise and guide their research.

Executive MBA (Evening)The rigorous curriculum at NBS is designed specifically for experienced executives. The average work experience of the students should be above 5 years. It delves into the complex business issues that seasoned managers face. The Executive MBA programme facilitates team-based learning by having students take all of their classes with a cohort of peers from diverse backgrounds, functions and industries. They will be assigned projects from which they will benefit from the collective work experience of their classmates and are able to apply immediately their classroom learning at their workplaces.

GMT-506A Contemporary Management Principles and Practice 3

GMT-502A Quantitative Analysis for Decision Making / Entrepreneurship 3

FIN-503A Business Accounting 3

GMT-505A Business Economics 3

GMT-314A Corporate Law & Business Legal Environment 3

FIN-601 Financial Management 3

FIN-713A Management Accounting 3

MKT-605A Marketing Theories & Practices 3

HRM-604 Human Resource Management 3

ITE-607 Management Information System 3

MKT-735 Customer Relationship Management 3

HRM-784A Change Management & Organisational Reconfiguration 3

Elective Course 3

GMT-701A Strategic Management 3

GMT-612 Corporate Governance 3

Elective Course 3

THM-799 Research Project 6

Total 60

49www.nust.edu.pk

MPhil Leading to PhD (Business Administration)NBS offers a course-based MPhil leading to PhD programme in Business Administration to meet the challenges of the business world and the growing demand for well-qualified and research-oriented teaching faculty in Pakistan. NBS provides affordable high-quality research opportunities of international standards in Pakistan. It is amongst the leading pioneers to embark on MPhil leading to PhD programme in Business Administration. This programme has been carefully designed in response to the traditional and emerging trends and to meet the growing market demand for various specialist areas in business administration. Most of the PhD faculty is either qualified from reputed international universities or have worked there as research fellows. Currently, NBS has three PhD faculty members in Economics, two in Finance and one each in Human Resources and Information Technology. Five of the faculty members have gone abroad for PhD studies.

Structure of the Programme The students must complete four core courses (12 credits) and six specialisation courses (18 credits) from one of the specialisation areas (Business Finance, Management, and Marketing) at the MPhil level. Following the successful completion of the 30 credit hours of coursework and passing the subject comprehensive exam, the students are transferred to the PhD programme. In case a student does not pass the subject comprehensive exam, he/she is then required to submit an MPhil level dissertation worth 6 credit hours. At the PhD level, the students further undertake three compulsory courses (9 credits) and three specialisation courses (9 credits) from their chosen specialisation areas. After successfully completing 48 credit hours of coursework (30 at the MPhil and 18 at the PhD level), students must pass the two comprehensive examinations consisting of the themes/topics related to the core/compulsory courses and specialisation courses. Students can then move on to work on their PhD dissertations worth 30 credit hours. The minimum time period to complete MPhil (PhD) is 2-3 years whereas the maximum is 4-6 years.

NBS offers scholarships to a few MPhil/PhD students, selected purely on merit. In addition, students are strongly encouraged and facilitated not only to apply for foreign scholarships but also go abroad for a minimum period of six months to gain research experience in technologically advanced countries.

Publications A student must have a minimum of two research papers published or read at conferences of international repute (of which at least one paper must be published in an HEC-approved journal) before the PhD defence. Only those publications related to the research work shall be counted in which the student’s name is that of the 1st or 2nd author, provided the first author is his/her own supervisor.

MPhil Leading to PhD Programme in Business Administration The following are the core/compulsory and specialisation courses (all worth 3 credits) for the MPhil leading to PhD Programme in Business Administration at NBS:

Course Code Course Title

ECO-801 Microeconomic Theory & Business Applications

ECO-802 Macroeconomic Theory in a Business Environment

ECO-803 Econometrics & its Application to Business Analysis

MGT-816 Advances in Management Theory, Issues & Practices

Compulsory courses at PhD Level

MGT-951 Doctoral Seminar in Management Science Techniques and Their Applications

MGT-952 Doctoral Seminar in Corporate Governance

MGT-953 Doctoral Seminar in Research Methods

Specialisation Courses (MPhil/PhD Level)*

Business Finance (Advanced Topics)

FIN-901 Financial Management & Analysis

FIN-902 Capital Markets & Investment Strategies

FIN-903 International Finance and International Financial Markets

FIN-904 Financial Modelling and Empirical Evidence

FIN-905 Emerging Issues in Finance

FIN-906 Financial Instruments and Markets

FIN-907 Multinational Financial Management

FIN-908 International/Multinational Banking

FIN-909 International Financial Institutions

FIN-910 Venture Capital and Private Equity Finance in a Global Context

FIN-911 Real Estate Finance and Investment

FIN-912 Islamic Banking and Finance

FIN-913 Corporate Finance

Management

MGT-916 Entrepreneurship and Venture Creation

MGT-917 Contemporary Issues in Management

MGT-918 Decision Management

MGT-919 Human Resource Management

MGT-920 Management of Technology

MGT-921 Manufacturing and Industrial Productivity Management

MGT-922 Business Project Management

MGT-923 Business Strategy

MGT-924 Supply Chain Management

MGT925 International Management

MGT-926 Organisational Behaviour

MGT-927 Production and Operation Management

MGT-928 Small Business and Medium-sized Enterprises

Marketing

MKT-931 Marketing and Marketing Strategies

MKT-932 Marketing Management

MKT-933 Consumer Behaviour

MKT-934 International Marketing Management

MKT-935 Marketing Research

MKT-936 New Product Development and Brand Management

MKT-937 E-marketing and Online Selling

MKT-938 Marketing Strategies

MKT-939 Special Topics in Marketing

MKT-940 Integrated Marketing Communications

MKT-941 Advertising and Sales Promotion

MKT-942 Innovation and New Product Management

51www.nust.edu.pk

Department of Economics Economics is a motivating and rewarding field of study which helps explain how individuals, businesses and governments distribute limited resources. It is the discipline that analyses choices and incentives to attain the best solutions to the problems arising from the constraints imposed by limited resources. The study of Economics helps students better understand the world in which they live, including issues related to economic growth, levels of employment, inflation, international trade, globalisation, taxation, and finance as well as providing insight into the consequences of alternative economic policies.

The Economics programme offered at NBS is unique because it takes into account areas that are related to public economics, issues faced by Pakistan economy at the aggregate level and the analysis of domestic industrial structure. This programme focuses on the indigenisation of basic theoretical and applied concepts of economics specifically in the context of Pakistan’s political economy and culture. Some other areas where our approach towards the subject varies from other economic studies programmes are detailed as under:

Qualitative and Quantitative Skills

Our economic studies programme focuses both on qualitative and quantitative skills. The students are trained for a qualitative analysis with a strong theoretical background and then for a quantitative analysis based on data, facts and figures. For this purpose, the courses in each semester

are offered under two main streams i.e., qualitative and quantitative.

Emphasis on Application of Economic Theories Graduates are helped to understand and apply intermediate microeconomic principles including the model of perfect competition, price theory and their neoclassical extensions so that they are able to analyse behaviour, given changes in constraints, prices and costs.

Analysis of Real World Economic Problems with Numerical and Computing Skill Graduates are trained to conduct basic econometric analysis including use of data to estimate behavioural models, test hypotheses and measure quantitative relationships, and given a basic understanding of mathematical statistics that underlies applied econometric analysis.

Political Awareness The study of economics helps prepare students to take part in governmental policy making and changes in economic systems. The study of Economics will not only impact the individuals but also contribute to the society at large. The undergraduate and postgraduate programmes in Economics will also prepare the young economists to work for government agencies to assess economic conditions in the country and abroad to estimate the effects of specific changes in legislation and public policy.

Courses Offered in Economics ProgrammeCurrently Pakistan is facing myriads of economic challenges and the country has to go a long way in creating a stable and growth-oriented macroeconomic environment. The nation urgently needs well-qualified economists, equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. To fill this void, NBS has launched its Economics programme, offering both BS and MS degrees enrolling people from both economic and non-economic backgrounds under different streams. Some important areas of the discipline are highlighted below:

MicroeconomicsTopics covered in microeconomics will include: supply and demand; consumer theory; the theory of the firm under perfect competition, monopoly and other market structures; factor markets; and market failure. Students will apply microeconomic tools to the analysis of such controversial issues as minimum wage laws, farm subsidies, rent controls, protectionism, pollution, welfare programmes, and the trade-off between equity and efficiency that results from various microeconomic policies. The successful completion of this course should allow students to better understand and participate in contemporary policy debates concerning the roles of the government and the market.

MacroeconomicsThis introductory course to Macroeconomics includes: the flow of national income, measurement of output, income, personal and disposable incomes, real versus nominal gross domestic product, the long-run analysis, aggregate demand and aggregate supply and price level, equilibrium level of output and employment, determinants of level of output and employment in an economy, introduction to business cycles, inflation, causes and different types of inflation, economic growth and development, the role of money and banking, monetary and fiscal policies; interest rate, open market economy, imports and exports in a simple economic model, exchange rate and international monetary system.

Econometrics This course introduces students to the introductory topics of econometrics including: regression, multiple regression analysis, estimation and inference, multicollinearity, generalised least-squares, hetroskedasticity, autocorrelation, model specification, and dummy dependent variables and their models; Probit, Logitand Tobit models; Time Series Analysis and its models like ARMA, ARIMA etc. Students are also introduced to the use of standard PC-based econometric software.

Economics of PakistanThe objective of this course is to address the management and planning issues particularly with reference to Pakistan. It will cover the application of new resources to attack the root causes of social problems such as lack of education, healthcare, family planning and water supply. The course will teach the students how proper management can address many economic problems in different fields of the economy including agriculture and industry. Various contemporary issues such as

urbanisation, employment generation, empowerment of local communities, strengthening the institutions and government framework are also part of the programmes.

Mathematical Economics This course will familiarise students with the basics of matrix algebra and tools of optimisation. Optimisation is used frequently for equilibrium in microeconomic models in mainstream economics. Before studying these models, the students will be taught techniques related to finding derivatives and differentials and how optimisation works under different conditions. These tools will facilitate our understanding of comparative statistics and optimisation, as used in models of microeconomics and related fields like industrial organisation and development. These models form the backbone of intermediate level micro fields.

Monetary EconomicsThis course covers the following areas; nature and functions of money, classical monetary theory, neutrality and the welfare costs of inflation, modern theories of the demand for money, portfolio models and the term structure of interest rates, the banking system, financial intermediation and the determinants of the money supply, the transmission mechanism of monetary policy, the theory and practice of monetary policy and the design of monetary policy in closed and open economies, the choice of central banking institutions in the context of monetary policy design and the relationship between monetary policy and federal government deficits.

Public FinanceThe topics include introduction to public bureaucracy in theory and practice; policy promotion; the institutions and processes of political governance; administrative governance; the challenge of policy implementation; the role and influence of non-state actors in policy-making and administrative governance; social diversity and the question of difference in policy-making and administrative governance; paradigms of governance; and policy-making and administrative governance.

Labour EconomicsThis course will focus on an economic analysis of the labour market, the labour force, and workers, wages and earnings. Topics include supply, development, and efficient use of human resources; the demand for labour by businesses and industries; wage inequality and its determinants; the changing occupational and industrial structure; causes, nature, and incidence of unemployment; the economic impact of unions; and the influence of related labour market institutions and relevant public policies including minimum wages, wage subsidies, and earned income tax credits.

International Trade and PolicyThis course will develop an analytical framework for studying international trade to answer questions such as, ‘Why do nations trade?’ and to examine policies that governments adopt toward international trade. Finally, we take up globalisation its consequences for different types of labour.

53www.nust.edu.pk

BS Economics

Programme DescriptionThe economics undergraduate curriculum equips students with an understanding of basic microeconomics, macroeconomics, economic growth and the impact of fiscal and monetary policies. Students can build on this foundation by taking a variety of elective courses of international standards.

Unique FeaturesDevelopment of Critical Thinking SkillsThe programme aims at developing critical thinking skills through application of economic theories to real world economic problems and issues. It is designed to help students understand how individuals and institutions interact to generate outcomes for the economy as a whole.

Development of Quantitative SkillsThe curriculum introduces students to different quantitative tools and techniques to conduct data analysis using applicable statistical packages.

ResearchThe coursework exposes young economists to current economic issues and trains them to undertake research. Final year BS Economics students are encouraged to participate in doctoral seminars.

Associated CareersThe programme provides students with a meaningful educational experience. It prepares them for employment in a wide variety of occupations and for further studies in economics, business law and related fields in schools across the world.

Economists can work as advisors to government and public sector organisations, industry, businesses, commercial institutions or investors. They research, analyse and interpret information about economic performance, tax and political decisions according to both national and international economic situations. They seek to determine the implications of their findings and forecast economic changes. They also analyse and solve complex problems by the application of economic analysis tools. Economists are also employed in the banking sector, management and economic consultancies, World Bank, United Nations, trade unions, political parties and other organisations.

Year-1

Semester I Semester II

Course Code Course Title CreditsCourse Code

Course Title Credits

ECO-101 Principles of Microeconomics 3 ECO-111 Principles of Macroeconomics 3

ECO-121 Mathematical Economics-II 3 ECO-123 Statistics for Economists 3

GMT-102 Communication Skills 3 ECO-131 Development Economics 3

CS-112 Introduction to IT 3 HU-113 English Literature 3

HU-112 Introduction to Psychology 3 HU-115 Principles of Sociology 3

HU-111 Islamic Studies 2 HU-114 Pakistan Studies 2

Total 17 Total 17

Scheme of Studies Programme Code 701

Year-2

ECO-202 Intermediate Microeconomics 3 ECO-212 Intermediate Macroeconomics 3

ECO-222 Mathematical Economics-II 3 ECO-224 Probability Theory 3

ECO-271 Elective-I 3 ECO-272 Elective III 3

FIN-104 Elective-II 3 MKT-208 Elective-IV 3

HU-221 Technical Writing 3 HU-222 Professional Ethics 3

HU-216 International Relations 3 OTM-312 Project Management 3

Total 18 Total 18

Year-3

ECO-303 Microeconomic Theory 3 ECO-313 Macroeconomic Theory 3

ECO-325 Introduction to Econometrics 3 ECO-326 Applied Econometrics 3

ECO-341 Elective-V 3 ECO-361 Elective-VIII 3

ECO-351 Elective-VI 3 ECO-373 Elective-IX 3

ECO-314 Elective-VII 3 ECO-381 Elective-X 3

GMT-404 Entrepreneurship 3 ECO-332 Economy of Pakistan 3

Total 18 Total 18

Year-4

ECO-404 Elective-XI 3 ECO-491 Applied Economics 3

ECO-433 Elective-XII 3 ECO-434 Elective-XV 3

ECO-442 Elective-XIII 3 ECO-405 Elective-XVI 3

ECO-462 Elective-XIV 3 THM-499 Research Project 6

ECO-490 Research Methodology 3 Total 15

Total 15

Grand Total 136

Elective Courses

ECO-271 Resource Economics 3 ECO-373 Environment Economics 3

FNI-104 Financial Accounting-I 3 ECO-381 Comparative Economic System 3

ECO-272 Agriculture Economics & Food Policy 3 ECO-404 Game Theory 3

MKT-208 Principles of Marketing 3 ECO-433 History of Economic Thought 3

ECO-341 Labour Economics 3 ECO-442 Urban Economics 3

ECO-351 Taxation and Public Finance 3 ECO-462 International Finance 3

ECO-314 Monetary Economics 3 ECO-434 Poverty and Income Distribution 3

ECO-361 International Trade 3 ECO-405General Equilibrium and Welfare Economics

55www.nust.edu.pk

Semester I

ECO-303 Microeconomics Theory * 3

ECO-222 Mathematics for Economists-II* 3

ECO-131 Development Economics* 3

Elective-I 3

Elective-II 3

Semester II

ECO-313 Macroeconomics Theory* 3

ECO-224 Probability Theory* 3

ECO-325 Introduction to Econometrics* 3

Elective-III 3

Elective-IV 3

Semester III

ECO-604 Advanced Microeconomics* 3

ECO-614 Advanced Macroeconomics* 3

ECO-626 Applied Econometrics* 3

Elective V 3

Elective VI 3

Semester IV

ECO-632 Pakistan’s Economy* 3

Elective VII 3

Elective VIII 3

Elective IX 3

Elective X

Semester V

Research Thesis 6

Total 66

MS EconomicsThe degree provides professional training in modern economics, including tools and techniques of economic analysis and relates theory to real world practices. Through this programme, we create a research-led environment where students work alongside leading researchers to develop the skills required to become professional economists, or conduct further research as PhD students and become analysts on some other career path.

Elective CoursesElective courses include Monetary Economics, Globalisation and Socio-economic Change, WTO, Globalisation and Economic Integration, Islamic Economics Theory and Policy, Advanced Mathematical Economics, Comparative Economic System, History of Economic Thought, Poverty and Income Distribution, Topics in Development Economics, Political and Institutional Economics and Economics of Business and Finance.

ResearchSpecial emphasis is laid on engaging students and faculty in research. Every student completing his/her coursework has to write a research paper (thesis) in the final semester which is equivalent to two courses of 3 credit hours each. Only in exceptional cases, thesis will be replaced by coursework.

Associated Careers Currently, Pakistan is facing many economic challenges and has a long way to go to have a stable and growth-prompting macroeconomic environment. The country needs well-qualified professionals who are equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. The MS-Economics programme at NBS aims at producing professional economists for the government sector, private/international organisations and for business. Postgraduate students in economics will be prepared to work in policy-making institutions and would be able to devise deregulation of industries, the effects of tax cuts on budget deficit and the effectiveness of imposing tariffs on imported goods.

Scheme of Studies (Students with 16-year schooling, Economics background) Programme Code: 754

Semester I

ECO-202 Intermediate Microeconomics 3

ECO-121 Mathematics for Economists I 3

CS-121 Introduction to IT 3

Elective-I 3

Elective-II 3

Semester II

ECO-212 Intermediate Microeconomics* 3

ECO-123 Statistics for Economists* 3

Elective-III 3

Elective-IV 3

Elective-V 3

Semester III

ECO-303 Microeconomic Theory* 3

ECO-222 Mathematics for Economists II* 3

ECO-131 Development Economics* 3

Elective-I 3

Elective-II 3

Semester IV

ECO-313 Macroeconomic Theory* 3

ECO-224 Probability Theory* 3

ECO-325 Introduction to Econometrics* 3

Elective-III 3

Elective-IV 3

Semester V

ECO-604 Advanced Microeconomics* 3

ECO-614 Advanced Macroeconomics* 3

ECO-626 Applied Economics* 3

Elective-V 3

Elective-VI 3

Semester VI

ECO-632 Pakistan’s Economy* 3

Elective-VII 3

Elective-VIII 3

Elective-IX 3

Elective-X 3

Semester VII

Thesis of 6 credit hours or two elective courses of 3 credit hours each 6

Total CHs 96

The courses marked with * are compulsory.

MS Economics (Students with 14-year schooling) Programme Code: 752

57www.nust.edu.pk

Semester I

ECO - 303 Microeconomic Theory* 3

ECO - 222 Mathematics for Economists II* 3

ECO - 131 Development Economics* 3

Elective - I 3

Elective - II 3

Semester II

ECO - 313 Macroeconomic Theory* 3

ECO - 224 Probability Theory* 3

ECO - 325 Introduction to Econometrics* 3

Elective - III 3

Elective - IV 3

Semester III

ECO - 604 Advanced Microeconomics* 3

ECO - 614 Advanced Macroeconomics* 3

ECO - 626 Applied Econometrics* 3

Elective - V 3

Elective - VI 3

Semester IV

ECO - 632 Pakistan's Economy* 3

Elective - VII 3

Elective - VIII 3

Elective - IX 3

Elective - X 3

Semester IV

Research Thesis 6

Total CHs 66

Note: The courses marked with (*) are compulsory.

MS Economics Programme Code: 753Semester-wise course distribution of the programme for students with 16-year of schooling (Non Economics Background)

Development Economics

ECO - 530 Topics in Development Economics 3

ECO - 633 Regional Economics 3

ECO - 682 Economics of Environment and Natural Resources 3

ECO - 745 Topics in Urban Economics 3

ECO - 581 Topics in Agricultural Economics 3

Labour Economics and Demography

ECO - 541 Seminars in Labour Economics 3

ECO - 644 Population Dynamics 3

ECO - 642 Topics in Human Resource Development 3

Institutional Economics

ECO - 773 Institutional and Behavioural Economics 3

ECO - 560 Financial Institutions and Markets 3

ECO - 653 Political and Institutional Economics 3

ECO - 671 Islamic Economics Theory and Policy 3

ECO - 570 Comparative Economic System 3

ECO - 631 History of Economic Thought 3

Mathematical and Quantitative Methods

ECO - 727 Advanced Econometrics Techniques and Forecasting 3

ECO - 728 Advanced Mathematical Economics 3

ECO - 729 Optimization and Techniques 3

ECO - 691 Research Methods 3

Trade and International Economics

ECO - 764 Topics in International Finance 3

ECO - 561 Trade Theory and Policy 3

ECO - 545 Globalization and Socio-Economic Change 3

ECO - 663 WTO, Globalization and Economic Integration 3

Microeconomics

ECO - 652 Project Analysis and Investment Decision Making 3

ECO - 704 General Equilibrium and Welfare Economics 3

Public Economics and Policy

ECO - 651 Topics in Public Sector Economics 3

Monetary Economics and Policy

ECO - 614 Topics in Monetary Economics 3

General Economics

ECO - 562 Economics of Business and Finance 3

Elective Courses

59www.nust.edu.pk

We are living in an age of information explosion where technology has revolutionised information handling; where we can use, preserve and convey any amount of data, anywhere in the world. This, in turn, is fundamentally re-shaping major aspects of our globalised society. Today, information and its communication is becoming the centre of economic activity and as much a factor in production as capital, labour or land. Hence, it is inevitable to train our youth for the challenges of the information age in order to survive and develop.

The Department of Mass Communication, encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Mass Media and Communication, moving on to explore each area of the discipline through broad exposure to the industry and practical assignments along with added emphasis on media research methods. The focus is on analytical and historical perspectives. The programme develops in students the ability to assess the roles and effects of mass media on society and life, and specific media production skills through extensive practical work.

The programme starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. Students are then trained to analyse the effects of electronic and print media in order to enable them to analyse media effects on public policy, as well as the impact of public policy on the media. In addition to the core courses, students must take some approved media methods/research courses in social sciences and a number of electives offered in other disciplines such as Anthropology, Sociology, Political Science, Linguistics and Journalism.

SpecialisationsThe Department currently offers Print Media, Electronic Media, Advertising and Public Relations, Media Management, and Communication Theory and Research as major specialisations.

Print MediaPrint Media students will learn e-techniques of editing and publishing their own magazines using desktop publishing

software and digital cameras to prepare their work for pre-press, digital and online publications.

Electronic MediaElectronic Media students will use professional digital camcorders and work in broadcast studios. They will learn their craft on digital audio recorders and advanced editing software in a radio studio, allowing them to enter the market with technical know-how to produce top quality radio news shows. In due course of time, these students will be involved in broadcasting programmes on the University’s own FM radio.

Advertising and Public RelationsStudents of Advertising and Public Relations will get an opportunity to satisfy their passion about the art and science of strategic communication. With the help of a faculty that possesses extensive knowledge, students will develop the ability to create communication campaigns in disseminating innovative concepts and devise methods for the solution of advertising and public relations problems. Students will have multi-media rooms with the latest room platform, recording and playback facilities.

Media Management Media Management will provide an opportunity to the students to tackle the complexities of management through communication skills. Media management is both challenging and exciting. It is challenging because organisations are becoming much more complex, and many new forces confront the manager. The contemporary manager has a greater opportunity than ever to make a significant difference in the success of the organisation and improve the quality of work and life of colleagues and fellow employees.

Communication Theory and ResearchThe specialisation focuses on both theoretical as well as practical application of concepts by incorporating relevant courses such as “Theories of Influence on Mass Media”. Advances in Mass Communication theory and research are the highlights of this field of study. Communication research is augmented by case studies. In addition, students are also exposed to the foundations of Behavioural Research.

Fact file

Internationalisation StrategyFacilitate » exchange of knowledge Remain » current with the latest technological developments worldwideForm » collaborations based on active research

Department of Mass Communication

BS Mass Communication

Programme DescriptionBS-Mass Communication programme focuses on the study of social implications and responsibilities of the mass media, and understanding of the processes of communication and a fundamental knowledge of mass communication techniques and procedures. The programme provides students with a broad background of social milieu in the changing world, which is a vital aspect of contemporary life and essential to those entering careers in mass communication. The coursework following the HEC criteria concentrates on the areas of electronic media, print media, advertising and public relations and media management.

Research-specific UnitsResearch » Methods in CommunicationMedia Research »Media Effects »Graduate Thesis Research »

Infrastructural FacilitiesNUST houses this department at its largest technology smart campuses in sector H-12 of Islamabad. The campus also plans to have the following facilities:

State-of- » the-art multimedia classroomsTelevision » and radio studiosMultimedia » laboratoryPhotographic » laboratory

The newly established Department of Mass Communication will facilitate students with state-of-the-art computer workstations and other digital equipment as per our students’ areas of interest.

Associated Careers The importance and permeation of media in our daily lives can neither be ignored nor taken for granted. Given the role communication plays in today’s Information Age, the demand for mass communication specialists has witnessed a dramatic increase. Graduates of this degree can pursue careers in the following fields:

Electronic » mediaPrint media »Advertising and public relations »Media management »

Year-1

Semester-I Semester-II

Course Code Courses Credits Course Code Courses Credits

MCF-111Introduction to Mass Communication

3 MCF-121 Introduction to Electronic Media 3

GMT-102 English-I / Communication Skills 3 HU-201 Pakistan Studies 2

HU-101 Islamic Studies 2 HU-123 English Literature 3

ITE-104 Computer Skills 3 MCC-124 Mathematics 3

HU-112 Psychology 3 MCG-125 Gender & Development Studies 3

MCG-116 Everyday Science 3 MCG-126 Basic Concepts in Social Science 3

Total 17 Total 17

Year-2

Semester-III Semester-IV

MCF-231 Mass Media in Pakistan 3 MKT-209 Principles of Advertising 3

HU-221 English-III / Technical Writing 3 MCF-242 News Reporting & Writing 3

Scheme of Studies Programme Code 702

61www.nust.edu.pk

HU-124 Functional Urdu 3 MCF-243Language & Communication Processes

GMT-205 Introduction to Statistics 3 MCF-244 Media Law and Ethics 3

MCG-235 Logic & Critical Thinking 3 MCF-245Contemporary Mass Media Evolution

MCG-236 National & International Affairs 3 Total 15

Total 18

Year-3

Semester-V Semester-VI

MCF-351 Online Journalism 3 MCF-361Public Relations: Principles & Practices

MCF-352Theories of Mass Communication-I

3 MCM-362 Interpersonal Communication 3

MCG-353Information & Communication Technology

3 MCM-363 Media & Society 3

MCM-354 Global Communication 3 MCM-364 Theories of Mass Communication-II 3

MCM-355Development Support Communication

3 MCM-365 Conflict & Disaster Reporting 3

Total 15 Total 15*

Year-4

Semester-VII Semester-VIII

MCM-471Research Methods in Communication

3 MCM-481 Statistics in Mass Communication 3

MCM-472 Intercultural Communication 3 MCM-482 Political Communication 3

Elective Course 3 Elective Course 3

MCM-475 Thesis Proposal 3 THM-499 Thesis Writing 3

Total 15 Total 15

Grand Total 130

Elective Courses (Specialisation)

Print Media Electronic Media

MCP-473 Editing Techniques 3 MCE-473 Script Writing and Editing 3

MCP-474 Writing for Op-ed Page 3 MCE-474 Documentary Production 3

MCP-483 E-Production 3 MCE-483Programme Production & Development

MCP-484 Specialised Journalism (Beasts) 3 MCE-484 News Writing and Production 3

Advertising & PR Media Management

MCA-473 Event Management 3 MCM-473 Managerial Communication 3

MCA-474 Persuasive Writing & Campaigns 3 MCM-474 Organisational Communication 3

MCA-483Advertisement: Designing & Layout

3 MCM-483 Market Research & Analysis 3

MCA-484 Copy Writing 3 MCM-484 Media Communication & Marketing 3

* Students will undergo mandatory internship for three credit hours during the summer break.

Department of Government and Public PolicyThe idea of establishing a Department of Government and Public Policy was envisaged keeping in view Pakistan’s long struggle with governance issues and lack of dedicated institution that could be the breeding ground for producing civil servants.

This department aims at producing graduates of the highest quality who could play a decisive role in public, private and non-profit institutions, not only within Pakistan but also around the world. The Department of Government and Public Policy made a debut in 2010 with Bachelor of Public Administration. Coming to grips with the problems that infect Pakistan is indeed a tall order, but it must be noted that NUST has a history of establishing educational institutions par excellence. We are confident that the Department of Government and Public Policy will prove equal to the challenge.

The strength of our current faculty and their linkages in the public and private sector, expose our students to an array of ideas, experiences and thoughts from those who have worked in the highest echelons of government, as well as the private sector. We believe that bringing Pakistan’s best and the brightest, former and current, civil servants to interact with our students will not only help them gain an insight into the dynamics of Public Administration but also allow for a creation of a very valuable human resource.In future, the Department intends to launch many other programmes that will be as relevant to the cause of good governance and public policy formulation, its implementation and analysis as BS Public Administration is to the current times.

BS Public AdministrationBachelors in Public Administration at NUST is being introduced keeping in view the unique challenges that Pakistan faces, in terms of good governance, management and leadership.

Unique FeaturesThe programme is one of its kind, and is amongst the select few being offered in Pakistan. This programme focuses on the issues that beset Pakistan in the public sector, and aims at providing a feasible solution in terms of having a stream of public servants, who could lead the country on the path towards development and progress.

Associated CareersThis programme provides aspiring civil servants a solid foundation through which they appear in the highly competitive Central Superior Services (CSS) examinations. After successful completion of 130 credits of BS Public Administration programme, students have a choice and requisite eligibility of appearing in the CSS examinations. This programme also allows them to join the corporate sector, in segments that often need to interact with the government, as these graduates have been suitably trained in the same through this degree.

Students, after the completion of their BS Public Administration programme, could also go on to pursue postgraduate degrees in Public Administration. This may lead them to, amongst other paths, a research track from where they could contribute in terms of adding knowledge to the current practices in Public Administration.

63www.nust.edu.pk

Year-1

Semester I Semester IICourse Code

Course Title Credits Course Code Course Title Credits

GMT-102 Communication Skills 3 HU-123 English Literature 3

ITE-103 IT for Business 3 GMT-205 Introduction to Statistics 3

GMT-101 Business Maths 3 GMT-204 Introduction to Management 3

ECO-101 Microeconomics 3 ECO-111 Microeconomics 3

HU-101 Islamic Studies 2 FIN-203 Financial Accounting-II 3

FIN-104 Financial Accounting-I 3 HU-201 Pakistan Studies 2

Total 17 Total 17

Year-2

GPS-101 Intro to Political Science 3 GPA-101 Intro to Public Administration 3

MKT-208 Principles of Marketing 3 ITE-201 Introduction to MIS 3

FIN-210 Financial Management-1 3 GPS-201 IR and Diplomacy 3

GPS-102 Issues in Pakistan Politics 3 GMT-314 Corporate Law 3

HU-112 Psychology 3 FIN-411 Financial Institutions and Markets 3

HU-115 Sociology 3

Total 18 Total 15

Year-3

FIN-301 Managerial Accounting 3 HRM-401 Human Resource Management 3

HRM-307 Organisational Theory and Design 3 LAW-106 Civil Law 3

LAW-105 Islamic Law and Jurisprudence 3 GPA-301 Land Use Planning 3

GPA-202Management Skills for Public Ad-ministration

3 GPA-302 Politics of Urban Development 3

GPS-302 Pakistan’s Domestic Policy 3 GPA-303 Environmental Geography 3

Total 15 Total 15

Year-4

GPA-401 Public Finance 3 MCF-111 Intro to Mass Comm & Journalism 3

GPS-401 Intergovernmental Relations in Pak 3 LAW-402 Forensics Investigation 3

LAW-401 Criminal Procedure 3 GPA-404Public Policy: Formulation & Implementation

GPA-402Comparative Public Administration Systems

3 GPA-405 Urban Public Administration 3

GPA-403 Public Personnel Administration 3 GPA-406Issues in Environmental and Natural Resources Politics

THM-499 Research Project 6

Total 15 Total 21

Grand Total 133

Bachelors in Science (Public Administration) Programme Code: 703

Research and Development

Independent and Collaborative ResearchIndependent and joint research is highly rewarding for an academic institution. Apart from inculcating a wholesome competitive spirit in the faculty, NPPRC provides NBS faculty and students the much needed forum for presentation and peer review of their independent research findings.

Collaborative ResearchCollaborative research between institutions requires a forum for the researchers to interact with one another. Such interaction was long envisaged between NBS faculty and the staff of wide-ranging public, private or multilateral institutions. NPPRC now takes care of this need by providing the required base for cooperating and coordinating with external stakeholders.

Education and Training To develop their human capital, many public and private sector organisations impart training and re-training to their employees. To achieve better output, the importance of networking and leveraging cannot be overemphasised. One of the objectives of NPPRC is to develop standard and custom-made courses for its collaborating partners and afford NBS faculty opportunities to groom themselves into highly sought-after resource persons, capable of adding value to the organisation.

NPPRC and Pakistan Institute of Trade and Development (PITAD) are the two leading partners in this process. NBS is credited with preparing not only the training module on Pakistan Economy for the participants from Commerce and Trade Group, but also for the successful delivery of an 18-module course to the participants during November 2008 and June 2009. The second undertaking started in November 2009.

Publications With similar zeal, NPPRC is pursuing the publication of research activities. The first two volumes of NUST Journal of Business and Economics (NJBE) have already been published and disseminated. NJBE is a refereed journal complying with HEC guidelines. The suitability of the submitted article for publication is determined after the clearance of its contents through anti-plagiarism software, and is subject to the recommendation of two referees. The third volume of NJBE is currently being prepared and is expected to come out shortly.

Some noteworthy publications by NBS faculty and students in 2010 include the following:

Khan, M. A., (2011) “ » Electronic Media and Interpersonal Discourse: Mediation in Crises” paper to appear in the forthcoming issue of the European Journal of Social Sciences.

Khan, » M. A., (2010) “Shift in Media Power: An Empirical Study of Emerging Patterns of Media Use” Journal of Social Sciences and Humanities, Vol. 21(1).

Azam, M. » and Ahmed, A. M., (2010) “The Role of Human Capital in Economic Development: Evidence from Pakistan” The Pakistan Development Review, Vol. (2(4).

Malik » , W.S. and Ahmed, A. M., (2010) “Taylor Rule and Macroeconomic Performance in Pakistan” The Pakistan Development Review, Vol. 49(1).

Islam » , T., (2010) “Model Specification, Observational Equivalence and Performance of Unit Root Tests” paper to appear in the forthcoming issue of the NUST Journal of Business and Economics.

Islam, » T., (2011) “Normality Testing: A New Direction” paper to appear in the forthcoming issue of the International Journal of Business and Social Science.

Nazuk, A. » and Shabbir, J., (2010) “A New Mixed Randomized Response Model” International Journal of Business and Social Sciences, Vol. 1(1).

Iqbal, A. » and Strong, N., (2010) “The Effect of Corporate Governance on Earnings and Management Around UK Rights Issue” International Journal of Managerial Finance, Vol. 6(3).

NUST Public Policy Research Centre (NPPRC), a centre of excellence in its own right, is a constituent body of NUST Business School. The Centre works for the progress and development of academic research at NBS, and is instrumental in strengthening its policy relevance in order to bridge the apparent gap between the two. NPPRC is an independent research and education-cum-training centre engaged in conducting high quality theoretical and empirical research to shape public policy by integrating knowledge and methods across the management and social science disciplines. It knits academic researchers, planners and implementers in public and private sectors. Besides research, the researchers at NPPRC are also skilled in areas such as development of performance indicators for monitoring and evaluation, networking and leveraging, preparing training modules and serving as master trainers on various aspects of public policy issues.

Fact file

Students from NUST Business School won the country-level 3rd Annual Global Investment Research Competition held in Karachi and represented Pakistan in the regional contest held in Bali, Indonesia where they competed with teams from 18 Asian countries including Mainland China, Hong Kong, Taiwan, the Philippines, Indonesia, India, Korea, Japan, New Zealand, Sri Lanka, Singapore, etc and were placed among the top 6 teams.

65www.nust.edu.pk

Iqbal, A and » Hanif, M., (2010) “Islamic Financing and Business Framework: A survey”, paper to appear in the forthcoming issue of the European Journal of Sciences.

Kalyal, H.J., » Berntson, E., Baraldi, S Naswall, K. & Sverke, M., (2010) “ The Importance of Commitment to Change ” Economic and Industrial Democracy, Vol.31(3).

Baraldi, S., » Kalyal, H.J., Berntson, E., Naswall, K. & Sverke, M.,(2010) “The Importance of Commitment to Change in Public Reform: An Example from Pakistan ” Journal of Change Management, Vol. 10(4)

Kalyal, H.J » &n Sverke, M., (2010) “ The Role of Trust in Decision Makers as a Moderator in the Relationship between Qualitative Job Insecurity and Commitment to Change” Pakistan Journal of Psychological Research, Vol. 25(1)

Riaz , Z., Edwards, D.J., » and Hol, G.D., (2010) “ Data Flow and Constant Compression Analysis of Plant and Equipment H&S Management Process” International Journal of Project Planning and Finance,Vol.1(1)

Conference Proceedings and PresentationsDr Masrur A. Khan: “A Lo » ngitudinal Study of Agenda Setting on Environmental Pollution” presented in the sixth International Conference on Interdisciplinary Social Sciences held in New Orleans, USA.Dr Masrur A. Khan: “Electronic Media and Interpersonal »Discourse: Mediation in Crises”, presented in The Asian Conference on Media and Mass Communication held in Osaka, Japan.

Dr » Ather M. Ahmed and Dr. Asma Hyder: “The Dynamics of Moonlighting in Pakistan”, presented in the 25th AGM and Conference of PSDE at Pakistan Institute of Development Economics.

Ms » Ayesha Nazuk: “A New Segregation and Parameter Stability of Policy Reaction Mixed Randomized Response Model”, presented in the 5th conference titled Quality in Official Statistics.

Dr » Raheel Gohar, Mr. Fazli Azim and Mr. Muhammad Shariq: “Company’s Disclosure and its Impact on Shareholders’ Wealth: Pakistani Stock Exchange”, presented in the 2nd International Conference of AGBA South Asia Chapter held in Bhurban, Pakistan.

Dr » Raheel Gohar: “Efficiency of Stock Exchange Market in Pakistan’s Scenario: Karachi Stock Exchange”, presented in the 2nd International Conference of AGBA South Asia Chapter held in Bhurban, Pakistan.

Dr » Raheel Gohar: “Country Risk: A Case Study of Pakistan” presented in the 2nd International Conference of AGBA South Asia Chapter held in Bhurban, Pakistan.

Dr Raheel » Gohar: “Performance Comparison Between Group and Non-group Firms: Evidence from Pakistan” presented in the 2nd International Conference of AGBA South Asia Chapter held in Bhurban, Pakistan.

Dr Zainab » Riaz, A. Rashid, Ping H., and Yilmaz G: “Distant-Learning-Program: E-Commerce Model-Driven-Architecture Augmented by Systems-Engineering Design” presented in the World Scientific and Engineering Academy and Society held in Amsterdam, Netherlands.

Student Support FacilitiesThere are two dedicated modern computer labs used by NBS students for their academic and research work. The teaching lab is equipped with audio/video equipment for conducting classes. Both labs have round-the-clock broadband internet and printing facilities. NBS subscribes to various online business, research and academic journals to help students with their research work.

Library To facilitate students, faculty and scholars in knowledge acquisition and creation, an information resource centre has been established with a view to enhancing the knowledge database. The information resource centre has books on various disciplines including Economics, Human Resource Management, International Business and Marketing, Operations and Technology Management, Information Technology and E-commerce.

NBS Information Resource Centre is well stocked with professional books and journals. An exclusive JSTOR- an online archive database with over 500 high-quality publications- is also available to students and faculty members coveringManagement, Economics, Marketing and Finance. Moreover, Springer Link and Science Direct provide comprehensive collection of peer-reviewed management journals.

The library contains a large variety of publications, periodicals, business magazines, annual reports, yearbooks, proceedings

and newspapers. Additionally, the library boasts a collection of about 24,000 e-books.

The support services for students at the library include assistance in searching resources and obtaining complete information regarding publications, along with scanning, printing and photocopying facilities.

NUST Model United Nations (NUMUN) 2010eNUST Business School, in collaboration with NISI, organized the first ever intra- NUST Model United Nations from 3rd to 5th December 2010. A total of 30 delegations, each comprising 4 delegates, participated in the competition and 8 delegates represented the NUST constituent Colleges. The competition was based on United Nations model whereby all delegates were required to present a case

study which was debated by the delegates on the lines of UN debate. The competition tested students’ communication and analytical skills, knowledge of international affairs and interpersonal skills. Students practiced the art of negotiating, consensus-building, public speaking and research skills.

The MCS team bagged maximum number of prizes. Besides other honourable mentions, Best Delegate & Best Diplomacy Award for USA was won by Asad Mahmood (TE 47) and Shorahbeel bin Zahoor (BESE 15) and Best Delegate & Best Diplomacy Award for Germany was won by Ahmed Mujtaba Hashmi (TE 44).

The aim of the conference was to develop and train a nation of knowledgeable individuals who are truly equipped to handle the responsibility of taking this world forward as the future leaders. NUMUN consisted of social events which included a movie night, bonfire/BBQ night and a global ramp. They were well attended and greatly enjoyed by the delegates. NUMUN acted as an educational tool for the students of NUST about the UN and current international issues. The success of the event can be attributed to the brilliant minds that are fostered at NUST, and such conferences will continue to enlighten participants in the future as well.

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Centre for Industrial Linkages (CIL)CIL aims at bridging the gap between the academia and the corporate world. The centre aims at building relationship between the graduates and the corporate sector, which in turn will help students in the practical world of industry, and the corporate sector. The corporate Companies are built on well-developed networks which produce measurable business results such as faster learning, quicker response to needs, better problem solving, new ideas and innovations. CIL will ensure all of the above and act as a coordinating link between students and the corporate companies. CIL core functioning includes arranging internships and placements for student offering lucrative investment opportunities to companies in the new campus. Apart from the above, CIL is focusing on establishing long-term relations with the industry and in this connection industrial visits and guest speakers from the corporate world are regularly arranged at NBS.

In the year 2010, CIL has had the following progress:

InternshipCIL arranged 135 internships for the students in all the leading corporate sectors.

Job PlacementThis is a continuous process for students at NBS and importantly CIL has included the pool of alumni also in this sector.

MentorshipCIL joined hands with Career Pakistan and arranged mentorship from the industry to guide students on challenges being faced in industry. More than 60 students got advantage out of this. Apart from this, CIL joined hands with Chamber of Commerce of Rawalpindi & Islamabad in engaging students in practical research projects of the industry.

SeminarsCIL arranged a number of seminars for the students out of which Seminars by Senator Mushaid Hussain Syed, Mr Riaz Khokhar (Ambassador and former Foreign Secretary), Mr Javed Jabbar (former Information Minister) and Syed Kamal Shah (Ex Interior Secretary) are important mentions.

Guest Speakers are a common feature at NBS under the framework of CIL. We keep industry involved with this activity in order to get real life examples and experiences. Newsletter of NBS activities was published displaying a complete round-up of the activities during 2010.

CIL has played a pivotal role in establishing a strong relationship by getting into MOUs with Rawalpindi & Islamabad Chamber of Commerce and Industry, Pakistan Telecommunication Authority (PTA) and Pakistan Microfinance Network (PMN).

Prominent Guest Speakers and VisitsNBS regularly hosts talks by eminent scholars, academicians and business leaders from time to time. Following are some of the accomplished people who were invited during 2010 to share their knowledge with students on different topics.

A talk by Professor Dr Colette Morrow on “Media & »Gender”.

A talk by » Dr Magnus Sverke of Stockholm University on a diverse range of topics in Social Sciences organised by NUST Public Policy Research Centre(NPPRC).

Senator » Mushahid Hussain Syed and Ex-Foreign Secretary of Pakistan Mr Riaz Khokhar spoke about “Pakistan’s Geo-Strategic Challenges and Response” to celebrate the Pakistan Day.

Former » Information Minister Mr Javed Jabbar and Ex-Secretary Interior, Mr Syed Kamal Shah delivered a talk on “Pakistan’s Internal Dynamics”.

Lectures and Workshops by NUST Business School Faculty

Dr Ather M Ahmed presented “Twenty-Five Years of »Tax Reforms in Pakistan” in a series of seminars and presentations at the Pakistan Institute of Development Economics.

Dr Ather M » Ahmed gave a talk on “Federal and Provincial Taxation in Pakistan” at the National College of Management, Lahore.

Dr Ather M » Ahmed presented “Pakistan’s Taxation Structure” at the National College of Management,Lahore.

Dr Masrur » A Khan spoke about “Electronic Media and Interpersonal Discourse: Mediation in Crisis”.

Mr » Tanweer ul Islam made a presentation on “Basic Econometrics” at NUST Business School.

Dr » Raheel Gohar conducted an online workshop on “Venture Capital & Private Equity in the Asia Pacific Region” organised by Asian Finance Association & University of South Wales.

Dr Naila » Ayub and Dr Hina Kalyal conducted a seminar under the auspices of NUST Public Policy Research Centre.

Mr Ather » Hameed Butt conducted a workshop on Stress Management at NUST Business School.

Mr Ather Hameed » Butt and Dr Awais Siraj conducted the 2nd Junior Command Course for Punjab Police at NUST Business School.Mr Kamran Khalid held a PMP workshop at NUST Business »School.

Principal NBS Honoured with ECO Award 2010The ECO Awards are bestowed biennially on the occasion of the ECO summits to the nationals of the member states in recognition of their outstanding research work and achievements. It is a matter of honour that Principal NUST Business School, Dr Ashfaque H Khan was selected to be honoured with ECO award in the field of Economics for his meritorious services.

69www.nust.edu.pk

Employability

NBS prepares its graduates to face the challenges of both national and global markets and to compete as the best business graduates, both in terms of knowledge and exposure. The number of companies hiring NBS graduates and their satisfaction with the performance of the students is consistently improving. Some of the companies hiring NBS graduates include Unilever, P&G, Caltex Chevron, Pakistan Tobacco Company, Schlumberger, KPMG, The Leo Burnett Group of Companies, Telenor, Ufone, Mobilink, Board of Investment, Royal Bank of Scotland, Askari Bank Limited, Pakistan Oilfields Limited, NADRA, Federal Board of Revenue, Manhattan Pakistan Limited, Fauji Foundation, State Bank of Pakistan, Descon, Mari Gas, Pakistan Ordinance Factories, Pakistan Microfinance Bank, Pakistan Telecommunication Limited, House Building Finance Corporation Limited, Marriott, Serena, Hashoo Group etc.

Industry Testimonials

NADRANUST produces business graduates with the ability to lead and bring about positive change to business processes because of their entrepreneurial skills and in-depth knowledge on subject matters at hand. We have NUST graduates working with us at NADRA HR Directorate, and I must say they have brought an air of new ideas and teamwork to NADRA. I have seen them work on the assigned tasks with true devotion and dedication. They have the ability to work under immense pressure and have been able to produce outstanding results in just a small span of time.

Mr Naveed Jan SahibzadaChief Human Resource OfficerNational Database and Registration Authority (NADRA)

PTCLNUST is known for providing quality education and producing talented, competent and professional individuals. NUST students hired at PTCL as Management Trainees two years back, owing to their exceptional performance, have now become managers. This time around again, in a bid to hire students from NUST, we sought the help of head hunters. This hiring of students into HR Dept at PTCL has consolidated my belief that NUST students are not only equipped with vast theoretical knowledge but also have a considerable exposure to and understanding of industry practices. Within a span of three to four months, they have been involved in various important HR projects and have now gained tremendous understanding of company processes and practices. NUST is indeed lending a great help to the industry by imparting to its students

such high-standard education and grooming.

Muhammad Tahir MushtaqEVP HRA, PTCL

Fact file

Professional Development CentreEstablished in July 2007 through HEC-supported initiative to enable working professionals »remain updated with the latest developments in their related disciplines thus enhancing their knowledge, employability, and managerial skills

Has conducted 97 workshops, seminar » s and diploma programmes with around 1950 participants in total till date

TELENOR

NUST Business School started as a small constituent school of NUST and in a span of less than a decade it has matured into a premiere business school with its graduates working in multiple industries, countless multinationals and initiating start-up ventures. In a small span of time, the graduates of NBS have contributed to thriving industries and the case in the telecommunication sector is no different with NUST graduates being placed in Mobilink, Ufone, Zong, Warid and Telenor. An exceptionally high number of graduates have chosen Telenor as their employer of choice because of the strong liaison between the corporate values of the company and the type of teaching methodology adopted at NUST Business School. The focus in both organisations is on modern management principles. NUST graduates have been

placed in reputable positions in all divisions of Telenor Pakistan including Commercial, Human Capital, Corporate Regulatory and Technology. The graduates have successfully taken their academic learning from their classrooms and used it to their fullest to achieve the company’s business objectives. Since we operate in a dynamic work environment, the needs of the business change constantly and with that the demands that the company places on its human capital. Such flexibility, professionalism and efficiency can only be achieved if professionals are well-trained for it during their academic years. With NUST graduates, Telenor finds this competency comes natural. At Telenor, the core objective of the recruitment function is to ‘win the war on talent’ and with multiple NUST Business School hirings, we are in the process of winning it.

Sadaf GulAM, Organisation Development Telenor, Islamabad

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