wushu++ · use gamification as a marketing technique to: - get people engaged - keep them coming...

Wushu++

Web app that makes work fun throughsocial accountability

Problem

Problem

Problem

Milana

Amy

Problem

SarahCecille

Market

Solution

❏ Hack together a web app that makes work fun through social accountability

❏ Make something that’s not fun, fun

Product

Product

Product

Product

Users

Amanda Rosie Randy

Organizes tasks using lists

✔ ✔ ✔ ✔ ✔

Utilizes deadlines ✔ ✔ ✔

Competition ✔

View others’ progress ✔ ✔

Messaging in progress ✔ ✔

Gamification ✔ ✔

Tracks accomplishments

✔ ✔ ✔ ✔

Free ✔ ✔ ✔ ✔

Use gamification as a marketing technique to:- Get people engaged- Keep them coming back- Make them feel involved- Change the average into the exciting

Gamification

Revenue Model

❏ Free to join

❏ Buy other features

❏ Demographic-based ads

❏ Sell to academic institutions

❏ Wellesley Alumnae network

❏ Publicize at Wushu Collegiates

❏ Publicize at and for intercollegiate events

❏ Hackathons

Distribution Model

Wushu++

Celia, CEO & Founder

Shirley, CTO & Head Developer

Michelle, COO & The Tormented

Carissa, Front-end Developer

Cecille, Back-end Developer

Lily, Graphical Designer

Lucy, Web Designer

Katie, Business Manager

Kasey, Marketing Manager

Jessica, User Research Analyst

Meet the Team