wushu++ · use gamification as a marketing technique to: - get people engaged - keep them coming...
TRANSCRIPT
Wushu++
Web app that makes work fun throughsocial accountability
Problem
Problem
Problem
Milana
Amy
Problem
SarahCecille
Market
Solution
❏ Hack together a web app that makes work fun through social accountability
❏ Make something that’s not fun, fun
Product
Product
Product
Product
Users
Amanda Rosie Randy
Organizes tasks using lists
✔ ✔ ✔ ✔ ✔
Utilizes deadlines ✔ ✔ ✔
Competition ✔
View others’ progress ✔ ✔
Messaging in progress ✔ ✔
Gamification ✔ ✔
Tracks accomplishments
✔ ✔ ✔ ✔
Free ✔ ✔ ✔ ✔
Use gamification as a marketing technique to:- Get people engaged- Keep them coming back- Make them feel involved- Change the average into the exciting
Gamification
Revenue Model
❏ Free to join
❏ Buy other features
❏ Demographic-based ads
❏ Sell to academic institutions
❏ Wellesley Alumnae network
❏ Publicize at Wushu Collegiates
❏ Publicize at and for intercollegiate events
❏ Hackathons
Distribution Model
Wushu++
Celia, CEO & Founder
Shirley, CTO & Head Developer
Michelle, COO & The Tormented
Carissa, Front-end Developer
Cecille, Back-end Developer
Lily, Graphical Designer
Lucy, Web Designer
Katie, Business Manager
Kasey, Marketing Manager
Jessica, User Research Analyst
Meet the Team