wth is semppt
Post on 21-Jan-2015
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WTH IS SEM? AND HOW CAN IT BENEFIT MY BUSINESS?
PRESENTED BY :
WTH is SEM?
Search Engine Marketing Paid for Advertising “Sponsored Links”
Types of SEM
Google Adwords Yahoo! Sponsored Search Bing Search Ads
Why should you have an SEM campaign? Measurable Results Targeting Drive traffic to your site
Campaign Structure
Campaign
Ad Groups
Ads
Keywords
Campaign Considerations Budget Targeting Conversion Tracking
Keywords
Small, Targeted groups Types
Broad – Flower Shop FargoPhrase – “Flower Shop Fargo”Exact – [Flower Shop Fargo]
Negative Keywords
Ad Groups
Build based on Keywords Main Selling Points
Products and/or Services Seasonality
Ads
Relevancy Landing pages Target your ads
Measuring Success
Conversions that become Sales Increased Website traffic Decreased Bounce Rates Impressions, Clicks, Cost per Click,
Average Position, etc.
Where to Learn More
Google Adwords Learning Center
http://google.com/adwords/learningcenter Onsharp’s Website
www.onsharp.com
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