writing a creative business blog

Writing a Creative Business Blog

Kerstin Hammes

Blog: What & Who

How Your Blog Sums Up Your Brand

What Blog Posts Need

Can You Be Creative All The Time?

What’s A Blog?

A site made up of “posts”

Last one on top

Dynamic

Interactive

Who blogs?

Stephen Fry

Lancaster University and Siemens

Style Me Pretty

Jack Monroe – “Austerity Blogger”

Benefits?

Why Do They Do It?

Benefits?

• Self-expression • Influence• Authority• Likeability• Engagement• Search engine love

BRAND

Blog Outlook = Business Brand

Blog Post Anatomy

Headline

Written Content

Visual Interest

Multimedia

Visual Interest

Do Something Now

Every Post needs a Call To Action

Worksheet: Blog Name and Call To Action Ideas

Managing Creativity

What to Write About

Checks

Subheadings

Spell Check

Jargon

Call to Action

Preview

Publish!

More please!

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