world of sports marketing

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports Marketing

Standard 1.1Discover the World of Sports

Marketing

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Marketing is a process of bringing together sellers and buyers.

What is Marketing?

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Exchanges

Everyday transactions between producers and consumers

Typically trading money for a product or service

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Producers

Individuals or Companies which have products to be sold.

They provide the “supply.”They are willing to exchange the

product or service for something of value.

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Consumers

Individuals or Companies which have needs to be met and which have something to exchange.

They create a “Demand.”They have something to exchange

for a product or service and are willing to do so.

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Marketing -- The Definition

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.”

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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What is Marketed?

DURABLE GOODS

NONDURABLE GOODS

SERVICES

IDEAS

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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What is Marketed?

PEOPLE

PLACES

ORGANIZATIONS

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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The Elements of Marketing

Product or Service PlanningPricingPromotionDistribution (Place)

The FOUR P’s OF MARKETING

---- People ---- Often Considered the Fifth P

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Benefits of Marketing

Add UTILITY to goods and services

Makes buying convenient

Maintains reasonable prices

Provides a variety of goods and services

Increases production

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports Marketing

Sports Marketing uses marketing elements to meet the goals of a sports property.o Product Strategieso Service Strategieso Pricing Strategieso Promotion Strategieso Distribution Strategies

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports

Sports are a source of diversion or physical activity engaged in for pleasure

oCan be spectatorshipoCan be participation and play

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports ConsumersConsumers exchange money for a

“wanted” good or service.Sports Consumers exchange in

different ways:o Spectators as Consumers

Benefit by watching gameExchange for tickets and entertainment

o Participants as ConsumersBenefit by playing or participating Exchange for equip. & participation

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports Producers

Sports Producers May Provide:oEvents for ParticipationoEvents for Entertainment ViewingoSporting Goods and EquipmentoLicensed MerchandiseoCollectables and MemorabiliaoAthlete TrainingoSports InformationoEvent Coverage and Distribution

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Sports Industry Growth

Attendance Growtho $135-350 Billion per Yearo Nearly Every Sport and League +

Media Coverage and Growtho Main Stream and Alternative Sports Coverageo Coverage Growing with Demand

Employment Growtho 4.5 – 6 Million new Jobs from 1999-2001

Global Marketso Expansion of Leagues & Marketing outside of U.S.o Availability of News Media and Sports Reporting

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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Today….

Team OrganizationoTeam MembersoConferenceoTop 3 Preferred Cities

List Information on 1.1 LGBegin Research & Planning