wooga: internationality meets agility @zutaten 2013

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Key facts in a nutshell founded 2009 in Berlin by Jens (CEO) & Philipp (CTO) social games for Facebook & Mobile 50 million MAU 70%  of  users  are  Female 280 people // 40 nations // based in Europe’s Tech Capital Berlin

what do we do?

games!

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games for everyone!

core human desire

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...why casual games?

No entry barriers!

No installation necessary

& Free to play

Quick – „I only have a 10 min break“

Appointment Gaming

3 min 4 hours

23 hours 70 hours

3 min to understand the game

Short core game loop

Play anywhere, anytime!

Social games are disrupting the traditional games industry

Old  world   New  world  

Audience   Core  /  Heavy   Everyone  

Development   Product   Service  

Promo>on   Mass  adver>sing   Viral  

Business  Model   One  >me  fee   Freemium  

Early  consoles  (Atari)  

Home  computers  (C64  /  Amiga)  

Modern  consoles    (Playsta>on,  XBOX)  

Social  games  

1970   1980   1990   2000   2010   2020  

...but how do we do successful games for

everyone?

Wooga combines emotions with metrics

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Brain Buddies

Magic Land Diamond Dash Happy Hospital

Monster World Bubble Island

1 year ago 15 Woogas worked on Mobile

today 150 Woogas work on Mobile!

Magic Land

Diamond Dash

Monster World Bubble Island

Pocket Village Pearl’s Peril

50million

=15x

20languages

...and how do monsters make money?

Magic Wands

~ 35 %!

Crafting with woogoo

~ 30 %!

Our office in Berlin

Small teams, huge impact §  flexible project management §  small teams of 10 - 15 people §  interdisciplinary working environment (engineers, pm & game artists)

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1.000.000

1.200.000

Diamond  Dash  DAU

Casual games, casual workplace

here casual Friday happens every day.

§  value personality & performance over rules, team fitting §  no suits, open office space & flat hierarchies §  awesome kitchen (cereals, sweets, softdrinks, milk, fresh fruits, beer)

Tap into your full potential

how do we learn from each other? §  brownbag lunches §  daily standups §  weekly open team

meetings

teambuilding budgets for every team to get the people stronger connected to each other!

personal development:

§  budget of € 1.500 per employee / year §  2 paid days off for personal education

Woogas like cool party locations

Come and join our awesome team!

Check out our open job positions: http://www.wooga.com/jobs/students