winning customers in highly competitive markets

Speaker: (Curtis) R. Curtis, CMO

RankSense

Curtis@RankSense.com

“Lead Generation in an Extremely Competitive Vertical … Web Hosting”

“Web Hosting Affiliate Programs Are One of the Highest Paying on the Internet!!”

“Show me the money!!!”

Web Hosting Affiliate CPAs

Great Affiliate Web Hosting Sites Make Gobs of Money

“BUT…they are few & far between!!!”

Most do not make enough $s to survive!

It is one of the most competitive!

It is very crowded market space!

Why??

SO Why Do Most Fail??? Copy banners & wait!Target the same

keywords!Do not have $s &

resources to compete!Pick the hosting cos.

that pay the most!!!

BUT ….there is a better way!!

However there are few things you shouldconsider before you start

3. Determination & motivation

1. Study & learn from the best

4. Self-discipline & time mgt.

2. Put in the time & effort

Quick tips before starting

5. Stay positive & optimistic 6. Communicate with Program Managers

Check their 3+ months network earnings

Carefully research hosting companies

Sign up under a good affiliate network

Closely examine their terms & conditions

Look for those who convert the best

Look for those with long referral periods

Factors to Consider:

Do not focus on selling hosting!

Do not follow the pack

Be Different – Change Your Selling Mindset!

Change the Playing Field!

Do not target hosting related keywords

Focus on Helping People with Problems!!

There are more people with problems than people who need hosting AND they are starving for answers!!

“The Secret Sauce!”

Why is Trust So Important? People who trust you are more likely going to TRUST “your recommendations”

Look for people asking questions or having problems related to web hosting

How to Look for Starving People?

*** Trust me… there are lots of them!!!***

Create solutions to common problems

i.e. My server just got hacked!

Answer questions in forums

Seek Out People in Distress!

Write articles & blog about web hosting issues

Discuss Web Hosting Issues:

How much bandwidth is enough?

What OS, database, scripting, etc?

Do I need managed or unmanaged?

Do I need dedicated server (s)?

Do I need failover/load balancing? How quickly can I scale up?

Professional, trained 24x7 techs & server admins onsite

Broad range of advanced hosting services

Flexible bandwidth & network options

Rock solid, reliable backup & failover solutions

Articles on Choosing a Good Host:

Write an E-Book About CommonProblems & Solutions

Then give it away free – everywhere you can!

So am I crazy? Why would I share this Information?

Saving the Best for Last!

REMEMBER:

“Solve people’s problems and you WILL GET their trust you need to turn your recommendations into sales”

BUT You Still Need “Great SEO Software”

RankSenseEmail: Curtis@RankSense.comTel: 1.206.414.3654Cell: 1.604.313.7377

“Lead Generation in an Extremely Competitive Vertical … Web Hosting”

Questions?