wildlands cpr

WILDLANDS CPRBY

TRACY JO SCHWEIGERT

RESTORING NATURAL AREAS & STOPPING THE MOTORIZED ABUSE OF PUBLIC LANDS

Wildlands CPR revives and protects wild places by promoting road removal, preventing road construction and limiting motorized recreation. We are a national clearinghouse and network, providing citizens with tools and strategies to fight road construction, deter motorized recreation, and advocate road removal and revegetation.

WHOCPR is a ‘environmental research’ non-profit organization.

go-to guys…

Small non-profit; very personable…“You get to talk to a person.” -CPR’s Development Director

Tom Peterson

WHATRESEARCH

Very limited…

Hippie…

WHERE

MISSOULA

Nationwide…

WHEN

11 YEARS LATER:

Timing…“Instead have each of us incorporate (PR) into our

responsibilities.” -Peterson

Details…

WHYHere are some answers to the lack of organization at CPR.

Tardiness…Media…Strategy…Distribution…

SUMMARYSTRENGTHS:

Research…

Staff…

WEAKNESSES:

Tardiness…

Media…

Strategy…

Distribution…

OPPORTUNITIES:Growth…

THREATS:

Growth…

Money (donations)…

Government…

THANK YOU!