widgets, folksonomies, mashups and syndication webinar

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What do these terms mean and are they important to me? How can tools with names like Twitter, Delicious, Facebook, Wiki, Blog, Vlog, TalkShoe and Ning provide serious advances in business and personal productivity, creativity and innovation? Can't I just ignore the buzz? Find out what web 2.0 is about and how serious the movement is in Paul's interesting and informative discussion. If you miss this set of disruptive innovations, it's going to be difficult to catch up.

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WIDGETS, FOLKSONOMIES,

MASHUPS AND SYNDICATION

Paul Schumann

July 23, 2009

5 to 6:30 pm CDT

Dimdim webinar

Paul Schumann 2Source: Wikipedia

Outline

Introduction Web 2.0 Examples Web 2.0 Users Web 2.0 Taxonomy Getting started Future of web 2.0 Resources

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Web 2.0 (The Machine is Us/ing Us)

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Folksonomy (Delicious)

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Mashups

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We Feel Fine

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Blogs

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Microblogs (Twitter)

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TweetDeck

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Twitter’s Growth

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Blog Search (Technorati)

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Syndication (RSS)

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Facebook

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Wiki

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Vlog

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TalkShoe

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Ning

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Central Texas Chapter of the World Future Society

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Widgets (Gadgets)

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Bazaar Voice

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BestBuy

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Market Intelligence System (Data Collection)

Noi

se

Rele

vant

Con

tent

WebBrowsing

BookmarksManager

RSS Feed

Key Bogs & Web Pages RSS Reader

Research

Blog /Web Content Analysis

Review & Selection RSS Feed

Keyword Selection RSS Feed

Personal Contact

Report

Report

RSS FeedSubscribe

24Glocal Vantage, Inc.

Market Intelligence System(Data Evaluation/Organization)

Know

ledg

e

Insi

ght

Ask & Answer Questions

Abstract & Provide Access

Summarize & Report

Blog & Discuss Dialog

& Conversation

Rate & Report

Ask & Answer Questions

Blog & Discuss

Synthesize & Report

Tag & RateContent

25Glocal Vantage, Inc.

Rele

vant

Con

tent

Drivers Technology

XML RSS Open software Broadband

Demographics Youth Geography

Ecology Interconnectedness Big systemic problems

Social Openness Collaboration Community

Political Transparency Democracy

Economic Globalization Coase & Smith

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Communication

Individual(Few)

Many(Mass)

Many(Mass)

Individual(Few)

ConversationLetterE-MailTexting

PollingSurvey

BookNewspaperWeb siteTV

Web 2.0

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Social Technographics

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Source: Groundswell

Social Technographics Profile

Creators

Critics

Joiners

Collectors

Spectators

Inactive

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Online US Adults

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Source: Groundswell

Principles of Web 2.0

Being Open Peering Sharing Acting Globally

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Source: Wikinomics

Web 2.0 Taxonomy

Applications Processes Tools Platforms

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Applications (Partial List) Marketing Market research Creativity Customer relations Sales Collaboration User content creation Communication Project management Problem solving Strategy Insight Public relations Quality Friendship Writing

Governance Citizenship Work (information) Play Entertainment Education Training Research Networking Innovation Foresight Stakeholder relations Productivity Vendor relations Dating Publication

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Creativity

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ID Problem

Saturation

Incubation

Aha

Evaluation

Form an affinity groupList the problemsEvaluate & rank the problems

Group researchAutomated research

Group communication, dialog, conversation

List the solutionsElaborate on the solutions

Evaluate and rank solutions

Getting Started

Personal/ProfessionalUse TwitterGet a RSS readerGet a Facebook or LinkedIn pageExplore the web 2.0 worldFollow your purpose/interestIdentify tools that support your

purpose/interestContinue to learn

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Future

Present: Personal (text, pictures, audio, video)Moving to: Business, nonprofits and

government Future: Data

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We shape our tools and our tools shape us.

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“Most of all, we need to preserve the absolute unpredictably and total improbability of our connected minds. That way we can keep open all the options, as we have in the past.” Lewis Thomas, 1973

Resources Groundswell: Winning in a World Transformed by Social

Technologies, Charlene Li & Josh Bernoff, Harvard Business Press, 2008

Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott & Anthony Williams, Portfolio, 2006

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, Ori Brafman & Rod Beckstrom, Portfolio, 2006

Blogs, Wikis, Podcasts and Other Powerful Tools for Classroom, Will Richardson, Corwin Press, 2006

Extreme Democracy, Mitch Radcliffe & Jon Lebkowsky, Extreme Democracy, 2004

Smart Mobs: The Next Social Revolution, Howard Rheingold, Basic Books, 2002

http://incollaboration.ning.com/profiles/blogs/widgets-folksonomies-mashups

38Paul Schumann

Paul Schumann Glocal Vantage Inc, PO Box 161475, Austin,

TX 78716 512.632.6586 paul.schumann@glocalvantage.com http://www.glocalvantage.com http://incollaboration.ning.com http://www.twitter.com/innovant2003

Twibe: http://www.twitter.com/groups/future #future

Want to go further? Contact me…

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This work is licensed under the Creative Commons Attribution license. You may

distribute, remix, tweak, and build upon this work, even commercially, as long as you credit

me for the original creation as Paul Schumann, Glocal Vantage Inc,

www.glocalvantage.com.

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