folksonomies and facets

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This is a presentation I'd initially put together back in 2005, and for some reason, never shared publicly (for no good reason). It's not the most beautiful of presentations, but my purposes in presenting this in 2005 was to introduce a rising meme around folksonomy, in the midst of intense 2-2.5 day taxonomy training I was doing at the time. There's much more awareness now than then, but it's still relatively early days. Happy to discuss in far more detail.

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  • 1.Note:This presentation was rst created in 2005, as an alternative point of view to training sessions I did withDelphi Group in our Proving Ground on Taxonomy and Information Architecture. In the rst 18 months or so of introducing this 30-45 minute section of our 2.5 days of content, I had manyhostile or at the least, skeptical responses to this. Even the most diehard of traditional librarians in the crowd however, started to turn a corner in late 2006,and this is much more commonplace from a library services standpoint. Now, if we can only get business MANAGERS to understand why social bookmarking or tagging servicesmight add value in their organizations... a nut that may be harder to crack. FolksonomiesChaotic Mess? Controlled Vocabulary Replacement? Temporary Blip? Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 20081

2. What are Folksonomies? Relatively recently coined term (2003+),marrying the idea of having a collectedvocabulary, but personalized, and emergingfrom the users rather than by experts Taken to the extreme, there are somepeople who believe Folksonomiescompletely obliterate the need/desire forany controlled vocabulary effortsExtremes are for extremists. Lets not go crazy here...Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 20082 3. Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 3 4. The issue is should users have their owntagging capabilities, or should we just dothe research to determine what theofcial single tag should be for content?Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 4 5. Best Understoodvia Exampleshttp://del.icio.us Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 20085 6. My del.icio.us homepageDan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 6 7. my del.icio.us - all tags exposed Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 20087 8. All my tags as a tag cloud - size andcolor denotes frequency of useDan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 8 9. Relatively new feature-set:Bundles (2 layer taxonomies)Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 9 10. Ways multiple OTHER people tag a URL (the social aspect)Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 10 11. Emergent Vocab gets REALLY interesting with larger numbers Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200811 12. And even larger numbers Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200812 13. Gmail - free-form tagging isnt just for del.icio.us Gmail is Googles free, web-based e-mail using AJAX, and basic precepts of: In-context Ads alongside your mailwindow (creepy privacy invasion?) Free-form tagging ala del.icio.us(without social sharing) Never delete e-mail because yourerunning out of space - keep it all andsearch or ip your mail aroundDan KeldsenDirector, Market Intelligence at aiim.org tagsdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 13 14. Bundles via Tag CloudsDan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 14 15. Looks like webmail...Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 15 16. Gmail labels Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200816 17. Google, so Search is available(searching on keyword here)Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 17 18. Some labels are implied, rather than explicitly appliedDan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 18 19. Faceted Navigation Visual, and TraditionalThe magic is in the facet [database] structure Chose tags/elds/facets that mean something to yourcommunit(y/ies) Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200819 20. Facetmap.com Very simple interfaces, a proof of conceptsite, but useful to prototype with nosoftware of your own around facetednavigation Wine demo follows, but you can createyour own, assuming you want to dive intoXML or structured le creationDan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 20 21. Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 21 22. Interactivesliders,manipulates the facets Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 22 23. Interactive sliders, manipulating facets Have to hit the button to see the result listLater example is live anddynamicDan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200823 24. Faceted Navigation isdatabase ltering, butmany interfaces exist COLUMNAR shown here Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200824 25. Drop-Down style VARIETAL= Red Wines,White Wines, etc.REGION = French,Italian, etc. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200825 26. Facets dont haveto be raw valuescan be higher-level categories/values Taxonomy Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 26 27. Selected German as the Region Facets are primarily used to stack lters, without having to teach users in advance about the lexicon Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 27 28. Continuing to Filter,Added White Wines as aFilter, just by clicking on thefacet Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 28 29. Demo: IokioCameraFinderDan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200829 30. Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 30 31. Demo:IokioOmniscope Viewerw/Van Gogh dataset Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200831 32. Facets are verypowerful, but time- consuming to identify,create and maintain Make sure a recognizable cost savings orrevenue/improvement metric demonstrates that facets are worth the effortDan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200832 33. Folksonomies andFacetsTwo great tastes that... well, you get the idea. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 200833