why you need seo

Why You NeedSearch Engine Optimization?

91% of Internet users use Search Engines to navigate the web (American Internet User Survey)

85%of Internet users use Search Engines to find suppliers and products(Georgia Institute of Technology)

75%of all clicks are made on “organic” Search Engine listings(Enquiro, Did-it, Eye Tracking Research)

85%of all commercially-natured search referrals are generated by “organic” rankings(Jupiter Research)

The majority of Search Engine users believe that companies whose websites are returned at the top of the search results are the top companies in that field.(iProspect /Jupiter Research)

The only two ways to target the 75% of Search Engine users who prefer and click on Organic / Natural listings compared with sponsored or pay-per-click:

• Luck (and some are indeed lucky)• Search Engine Optimisation (SEO)

If you want to rely on Search Engine Optimization and not luck, there are only two options :

• Do it yourself• Outsource to a specialist company with expertise in SEO

Companies who outsourced their organic Search Engine Optimization to an SEM firm, received a higher ROI from natural SEO than from paid search advertising.(iProspect / Jupiter Research)

You could be missing a large section of your target audience because your web site is not ranking highly

• SEO is the only way to reach the large percentage (75%) of these users

• Outsourcing to a specialist SEM company saves time, resources and generates higher returns compared with in-house SEO or PPC

www.vertical-leap.co.ukinfo@vertical-leap.co.uk0845 123 2753

www.vertical-leap.co.ukinfo@vertical-leap.co.uk0845 123 2753