What is SEO and Why do Real Estate Agents Need It ?

Presenter: Chuck Ward

“PRO” Director of Marketing

Here was the Question Posed

What happens when you Google yourself, your brand,

or your business?

• Have you ever Googled yourself (of course you have)

• What happened?

– Did you like what you saw the results Google served to you about yourself, your brand, or your business?

• Were you satisfied?

Think About These Questions

• Should (or Do) you need to improve

• Answer a Question with a Question

Are you getting enough leads, phone calls, closings and commission checks

Think About These Questions

What Do I Mean When I Say –“Google Yourself”

This Week’s Agenda

• Tuesday 1/13/2015

– WHAT is SEO

– WHY is SEO important

– WHAT is SEO needed for

• Thursday 1/15/2015

– How to Do It• Basic Steps of ON Page

SEO

• Basic Steps of OFF Page SEO

• Social Media SEO

Super Hero Status

• At the end of this week, I hope that this training will give you

– Confidence in what you can do

– Confidence in what you know

– Practical Application

• Become an SEO / Agent Superhero to Clients

Hit a Home Run

Crush Your Competition (other agents)

Hit a Home Run for your managers (which is your client, who is buying or selling)

What can SEO do For YOU ?

• Help you sell listings faster and for more money

• Help you gain more buyers

• Help you gain more leads

• Leads = closings

• Closings = Money !!!

SEO – Search Engine Optimization

• Definition

PROBLEM with SEO

Most agents are confused about SEO (therefore they won’t or don’t do it)

• What exactly to do

• How to do it

• What tags go where

• What codes go where

• Different opinions among different people

• Still have to lead generate for new deals

PROBLEM with SEO

Most agents are confused about SEO (therefore they won’t or don’t do it)

• Things have changed

– Previous Emphasis on Links

– Now it’s much, much, more

What’s the Point

• SEO is a necessity

– 87% of agents (2012) have at least one website

– Each “PRO” member has at least ONE website

• Most listings are on Zillow, Trulia or realtor.com

• Most farm areas are on Z/T/R with occasional brokerage sites

SEO: It’s Necessary

Step One - KWR

• KWR

– Keyword Research

• Which keywords are the most profitable

• Which keywords will return the fastest conversions

• How to do KWR

Types of SEO

• Local SEO

– Local SEO is doing what is necessary to appear in search results for a more geographical search

• Includes Social Media

• Includes Video objects

• Keywords include terms PLUS locations

EXAMPLE

TAMPA REAL ESTATE AGENT | MACDILL AFB RELOCATION

Types of SEO

• Video SEO

– VIDEO SEO is doing what is necessary to appear in video search results

• Can be broader terms

• Includes (only) Video objects

• Keywords include terms PLUS locations, zip codes, etc

• (V-SEO is FAST !!!!)

Zillow.com is #4, 5, 6

Realtor.com is #7, 8

91,600 results(Video is #1)

Homes.com is #2, 3

Types of SEO

• Google Plus (Maps) SEO

– Google Maps is the original idea behind the LOCAL (LEO / L-SEO) movement

– Based on consumer’s search patterns

• Do you search “homes for sale”

• Do you search “<YOUR CITY> homes for sale”

– Also, this is where customer reviews come in handy

This is example of Local SEO

Types of SEO

• Google Plus (Maps) SEO

– Google Maps is the original idea behind the LOCAL (LEO / L-SEO) movement

– Based on consumer’s search patterns

• Do you search “homes for sale”

• Do you search “<YOUR CITY> homes for sale”

– Also, this is where customer reviews come in handy

Most of us search a combination of geographical location AND keyword

Types of SEO

• Social Media SEO

– Social Media SEO is doing what is necessary to appear in search results based on:

• a combination of a more geographical search and specific keyword term search

• Leads to a social media page directly– Facebook

– Google Plus

– YouTube (or other video channel)

EXAMPLE: Denver Area Real Estate Deals

Term Searched

Denver area real estate deals

Types of SEO

• Your Website– Landing Pages

– Keyword in URL

– Back Links (still applicable today)

– Meta Details• Keyword, description, author

– Social media integration (Facebook open graph)

– Analytics Integration

– Proper Structure

Thursday’s Agenda

Today we learn a little about what SEO is and why SEO is needed for real estate agents

On Thursday, we will be in the “PRO” lab

• How to do Keyword Research

• How to do Video SEO

• How to do Local SEO

• How to structure our internet web pages

• How to do Social Media SEO

Screenshots and Resources(Lots of them)

Thanks For Joining Us Today

• Got Questions

• Got Issues

• Got Concerns

• Got Problems

• Need Help

Contact the Helpdesk

Email:helpdesk@realaccesspro.com

Phone888-884-0303