why website design projects fail small businesses

Five Reasons For Failure

Website Design Projects

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1. Unclear Marketing Purpose or Direction

Website Failures

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2. Poor Page Design: Layout, Images, Text3. Features Without True Benefits 4. Transitioning Project to Change Control5. Maintain Links, Updates, and New Material

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Communicate Your Message to Your Audience

• Have Clear Marketing Objectives and Goals• Understand What Drives Traffic to Your Site• Have Realistic Measurements of Success

Unclear Marketing Purpose or Direction

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Layout Style Must Compliment Offering

• Include white space, don’t crowd• Avoid busy and brash color schemes• Use readable, browser-friendly fonts• Avoid ambiguous, confusing imagery

Poor Page Design

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Use Features the Customer Will Appreciate

• Use clear navigation, provide a site map• Avoid gimmicky features, such Flash animation

Features without True Benefits

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• Projects have a known start and end, such as when you work with a contracted website designer. • Undocumented changes within the project cycle is termed scope creep. • Modifications after completion of project is change control.

Transitioning Project to Change Control

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Throughout the Life-Cycle of Website

• Update and replace broken links (URL References)• Replace outdated images (Retire old images)• Provide new, interesting and relevant material

Maintain Links, Updates, and New Material

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• Read more about this topic on our Digital Discussions blog located at www.recharge-digital.com.

• Contact Cherisa Chapa at 254-300-4918 or at info@rechargedigital.com.

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