why website design projects fail small businesses
TRANSCRIPT
Five Reasons For Failure
Website Design Projects
Sponsored By
www.rechargedigital.com
1. Unclear Marketing Purpose or Direction
Website Failures
Sponsored By
2. Poor Page Design: Layout, Images, Text3. Features Without True Benefits 4. Transitioning Project to Change Control5. Maintain Links, Updates, and New Material
www.rechargedigital.com
Communicate Your Message to Your Audience
• Have Clear Marketing Objectives and Goals• Understand What Drives Traffic to Your Site• Have Realistic Measurements of Success
Unclear Marketing Purpose or Direction
Sponsored By
www.rechargedigital.com
Layout Style Must Compliment Offering
• Include white space, don’t crowd• Avoid busy and brash color schemes• Use readable, browser-friendly fonts• Avoid ambiguous, confusing imagery
Poor Page Design
Sponsored By
www.rechargedigital.com
Use Features the Customer Will Appreciate
• Use clear navigation, provide a site map• Avoid gimmicky features, such Flash animation
Features without True Benefits
Sponsored By
www.rechargedigital.com
• Projects have a known start and end, such as when you work with a contracted website designer. • Undocumented changes within the project cycle is termed scope creep. • Modifications after completion of project is change control.
Transitioning Project to Change Control
Sponsored By
www.rechargedigital.com
Throughout the Life-Cycle of Website
• Update and replace broken links (URL References)• Replace outdated images (Retire old images)• Provide new, interesting and relevant material
Maintain Links, Updates, and New Material
Sponsored By
www.rechargedigital.com
• Read more about this topic on our Digital Discussions blog located at www.recharge-digital.com.
• Contact Cherisa Chapa at 254-300-4918 or at [email protected].
Learn More?
Sponsored By
www.rechargedigital.com