why social media doesn’t work (and what you can do about it)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

"Social media accounts for one out of every six minutes spent online in US." (Journalism.co.uk)

"22% of all grandparents in the UK are using social networks, according to Mashable. The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are on Twitter and 9% use the business social network LinkedIn." (Mashable via Social Media Today)

In 2009, Nielsen reported that, “time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.”

In 2010, they reported that, “consumers are spending 43% more of their time on social media than a year ago, making social networking and blogs the top online activity, followed by online games and email.”

"In the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly." (comscore.com via Mashable)

"59% of adult Facebook users had "liked" a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise." (eMarketer)

"Users say they're more likely to buy if a business answers their questions on Twitter." (NYTimes.com)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

TODAY YOU WILL LEARN: THREE THINGS YOU MUST HAVE TO MAKE SOCIAL MEDIA WORK FOR YOUR BRAND. AND… FIVE ENGAGEMENT STRATEGY IDEA STARTERS

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

In 2009, Nielsen reported that, “time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.”

In 2010, they reported that, “consumers are spending 43% more of their time on social media than a year ago, making social networking and blogs the top online activity, followed by online games and email.”

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

“Facebook is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now.”

--Nike’s chief marketing officer, Davide Grasso

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

companies with the highest level of social media activity increased revenue by 18% in the last 12 months

while companies that were the least active saw a 6% drop in sales

THE WORLD'S 100 MOST VALUABLE BRANDS

UP18%

DWN6%

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

LEVEL OF EFFORT WILL DETERMINE LEVEL OF RESULT

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

LACK OF ENGAGEMENT

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

FORGET ABOUT ITFORGET ABOUT IT

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

COMMUNICATION STRATEGY / INTEGRATED

MARKETING STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Three things you must have to make social media work for your brand.

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

content development/me

ssage strategy

media channel strategy

engagement strategy

Three things you must have to make social media work for your brand.

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Content Development / Message Strategy

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Media Channel Strategy

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Engagement Strategy

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Engagement Strategy

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

Engagement Strategy

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

FIVE ENGAGEMENT STRATEGY

IDEA STARTERS

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE ONE THING STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE ZEALOT STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE GURU STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE GAMING STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE EXCLUSIVE CONTENT STRATEGY AKA - THE SEE IT HERE FIRST STRATEGY

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

THE KEY IS THE IDEA

WHY SOCIAL MEDIA DOESN’T WORK (AND WHAT YOU CAN DO ABOUT IT)

SOCIAL MEDIA WORKS FOR BRANDS THAT COMMIT TO INTEGRATING

IT INTO THEIR OVERALL COMMUNICATIONS PLAN