why the lms doesn’t work in retail and never will
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Webinar:
Why LMS Doesn’t Work in Retail … And Never Will
September 20, 2016
Agenda • The Modern Retail Landscape
• The Importance of Technology
• The 5 Disconnects • A New Way
• Q&A
Rebecca Sinclair President & CEO PerspecDve Management Group
JD Dillon Principal Learning Strategist Axonify
A Familiar Retail Story
A Familiar Retail Story
A Familiar Retail Story
What’s the cost to your organizaIon?
Thousands
From lost sales opportuniDes, to escalaDng safety incidents, to poor customer service and more – low knowledge levels mean employees can’t contribute, or perform to their fullest potenDal.
, millions , even billions of dollars. ? $ $ ? $
$ ?
$
$
$ $ $
Average part-‐Ime sales associate turnover in 2014
66%
Source: The Wall Street Journal
Of retail employers report insufficient moIvaIon and post-‐training improvement
40%
Source: UKCES Report 2015
Of retail employers have idenIfied skill shortages.
60%
Source: UKCES Report 2015
September 20, 2016 14
Modern Learning Technology is an essenIal component of a retail learning ecosystem …
… but also too oZen an unforunate limitaIon.
What is an LMS anyway?
An LMS is a tradiIonal workplace learning
technology that delivers and/or tracks
compleIon of courses, online modules,
quizzes and surveys.
Of organizaIons are acIvely looking to leave their current LMS.
Almost
50% Source: Brandon Hall Group – LMS Trends 2014: SaIsfacIon and Spending
September 20, 2016 17
This technology limitaIon magnifies the GAP in the Retail Learning Ecosystem.
Southeastern Grocers’ Story
How to transform an organizaIon with disparate cultures, a widely dispersed, largely part-‐Ime, mulI-‐generaIonal workforce? Perfect opportunity to implement right-‐fit modern learning technology.
x 750 LOCATIONS x 65,000 EMPLOYEES
Fundamental Challenge
The 5 Disconnects Closing the Gap of TradiIonal Workplace Learning Strategy
Disconnect #1 Knowledge demands on associates are higher than they’ve ever been.
Of consumers believe that retail sales associates are knowledgeable and helpful.
29%
Source: Forrester Research, 2014
Disconnect #2 The retail environment is in constant flux and requires learning to be nimble.
100%
Source: UKCES Report 2015
Of retailers want to increase learning access and flexibility.
Disconnect #3 Retail associates are always on the move.
Disconnect #4 Modern associates want their learning to be engaging, personalized, relevant and short.
Of organizaIons say user engagement is the top barrier to adopIng technology-‐enabled training.
67%
Source: SAI Global 2013
Disconnect #5 Retailers have limited resources to manage, administer and measure their corporate learning environment.
September 20, 2016 31
Axonify at SEG • 3-‐5 minute/day experience • Gamified, microlearning
approach that is both personalized and adapIve
• 95% voluntary parIcipaIon • Average frequency = 11x/month • Also used as primary associate
communicaIon plajorm
The Experience
Our BIG Point We can enable meaningful Retail performance improvement with a modern approach to learning – including a right-‐fit, user-‐centered technology ecosystem.
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